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Sr. Manager, Acquisition Marketing

| Greater NYC Area

Jackpocket is the first mobile lottery app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions, and more, via their smartphones. We're creating a more convenient, fun, and responsible way to play the lottery by modernizing the $300B global lottery market with a mobile platform that everyone, including grandma, can feel good about.

Jackpocket is seeking a proven, experienced Acquisition Growth Marketer to lead its acquisition strategy as we continue to expand throughout the US market. The ideal candidate should have demonstrated experience scaling a B2C mobile company across all acquisition channels. As the Acquisition Growth Marketer you will be responsible for managing and scaling cost-effective media plans to drive customer acquisition and achieve marketing KPIs. You will use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals.

Responsibilities:

  • Develop a creative and cohesive marketing strategy to grow customer acquisition across digital and offline channels
  • Manage paid digital marketing budget and campaign planning
  • Analyze, understand, and optimize campaign performance
  • Design and run A/B tests to drive key customer insights and optimize acquisition funnels
  • Identify customer segments and tailor acquisition strategies to those segments
  • Iteratively develop effective messaging and creative
  • Work closely with analytics team to accurately measure performance and report to senior team and stakeholders
  • Analyze results of marketing tests to develop core customer segments complete with segment size, detail, and psychographics as well as related marketing strategy (channels, copy, creative, etc.)
  • Uncover new growth opportunity (including new platforms, channels, and advertising and integration opportunities) to acquire new and engaged users

Qualifications:

  • 5+ years experience in growth/acquisition marketing for B2C mobile app business
  • Demonstrated experience working with performance marketing and media metrics (CPM, CPI, CPA, CPC & LTV) and understanding of the utilization and relationship between them
  • Strong understanding of marketing testing and reporting methodology
  • Experience executing in direct response marketing with budgets more than $10mm annually
  • Background in marketing technology and data analytics, including experience working with data scientists, data visualization tools, attribution modeling, and data feeds (analytics tools knowledge a plus)
  • Hands-on and established testing philosophy
  • Customer-oriented: understanding the psychology of what works and why
  • Advanced Excel skills

Attributes

  • Strong quantitative analytical skills.
  • Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multitask and prioritize
  • Ability to translate data – performance, competitive, consumer and industry – into action.
  • Strong lean-in and roll-up your sleeves orientation
  • Experience in a fast-paced, collaborative, performance-oriented work environment
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Technology we use

  • Engineering
  • Product
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypescriptLanguages
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • SmartsheetManagement

Location

Our new headquarters is located right at Bryant Park with great eats, happy hour spots, and transportation options galore.

An Insider's view of Jackpocket

How does your team reward individual success?

We have Friday Wins to celebrate what people have accomplished over the last week: new designs, new features in the app, new ads, marketing successes, etc. Throughout the day, people will give you shoutouts for good work on our Slack channels. Our CEO does a really good job of recognizing ideas and giving feedback.

Nick

Developer

How do you collaborate with other teams in the company?

Anything that will help Jackpocket users is part of my realm! Day to day that could mean working with developers to "check under the hood" and investigate potential issues, with the marketing team to ensure we're using consistent brand voice with our customers, or with product strategy so use customer feedback to enhance the app.

Meisha

Customer Service

What are some things you learned at the company?

I joined Jackpocket in the early days, when there were only 6 of us, and knew absolutely nothing about the lottery industry. It’s exciting because there is no roadmap for the problem we’re trying to solve. We get to build everything from scratch. It’s a unique opportunity and a challenge—nothing fazes us!

Javier

Developer

How do your team's ideas influence the company's direction?

If we have ideas, we can run with them. And then before you know it, it’s a key feature to our business. People aren’t telling you no. I’ve been with Jackpocket since the beginning and a couple of big company milestones came about from a question like “Hey, could we get this to work…?” that someone took ownership of and ran with.

Matt

Developer

What’s the vibe like in the office?

It’s a friendly, comfortable atmosphere, and we interact with each other in a low-pressure way. We love to go to lunch and happy hours together. Maybelle (our office dog) is usually running around. The people are a family.

Karolina

Motion Designer

What are Jackpocket Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
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