Jackpocket is the first mobile lottery app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions, and more, via their smartphones. We're creating a more convenient, fun, and responsible way to play the lottery by modernizing the $300B global lottery market with a mobile platform that everyone, including grandma, can feel good about.

Jackpocket is seeking a proven, experienced Acquisition Growth Marketer to lead its acquisition strategy as we continue to expand throughout the US market. The ideal candidate should have demonstrated experience scaling a B2C mobile company across all acquisition channels. As the Acquisition Growth Marketer you will be responsible for managing and scaling cost-effective media plans to drive customer acquisition and achieve marketing KPIs. You will use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals.

Responsibilities:

• Develop a creative and cohesive marketing strategy to grow customer acquisition across digital and offline channels
• Manage paid digital marketing budget and campaign planning
• Analyze, understand, and optimize campaign performance
• Design and run A/B tests to drive key customer insights and optimize acquisition funnels
• Identify customer segments and tailor acquisition strategies to those segments
• Iteratively develop effective messaging and creative
• Work closely with analytics team to accurately measure performance and report to senior team and stakeholders
• Analyze results of marketing tests to develop core customer segments complete with segment size, detail, and psychographics as well as related marketing strategy (channels, copy, creative, etc.)
• Uncover new growth opportunity (including new platforms, channels, and advertising and integration opportunities) to acquire new and engaged users

Qualifications:

• 5+ years experience in growth/acquisition marketing for B2C mobile app business
• Demonstrated experience working with performance marketing and media metrics (CPM, CPI, CPA, CPC & LTV) and understanding of the utilization and relationship between them
• Strong understanding of marketing testing and reporting methodology
• Experience executing in direct response marketing with budgets more than $10mm annually
• Background in marketing technology and data analytics, including experience working with data scientists, data visualization tools, attribution modeling, and data feeds (analytics tools knowledge a plus)
• Hands-on and established testing philosophy
• Customer-oriented: understanding the psychology of what works and why
• Advanced Excel skills

Attributes

• Strong quantitative analytical skills.
• Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multitask and prioritize
• Ability to translate data – performance, competitive, consumer and industry – into action.
• Strong lean-in and roll-up your sleeves orientation
• Experience in a fast-paced, collaborative, performance-oriented work environment