Sr. Manager, Lifecycle Marketing

| Greater NYC Area | Remote
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You’re an expert at fueling product engagement. Join us and lead the strategy, execution and refinement of our customer lifecycles


About Frame.io

Frame.io is changing the future of how videos are made by helping over 1 million creative professionals seamlessly collaborate from all over the world.

We’re backed by Accel, FirstMark, Insight Partners, SignalFire, Jared Leto, and a host of other amazing investors. Our market-leading product is used and loved by companies such as Turner, Disney, NASA, Snapchat, BBC, BuzzFeed, TED, Adobe, Udemy, and many more.

We’re in an exciting period of growth and are always seeking extremely talented and passionate individuals who share our vision for helping visual content creators produce their best work.


About the Role

We're looking for an experienced lifecycle marketer to join our growth-marketing organization and lead lifecycle efforts. We need a driven and engaged leader with a successful track record of leading lifecycle marketing within SaaS businesses. You will be responsible for initiatives that fuel engagement with both our retail and enterprise products, and enhance the overall customer experience with Frame.io. You’ll strategize, execute and refine campaigns that communicate in a highly personalized manner with customers at-scale from trial through activation, monetization, expansion, and long-term retention.

We need a critical thinker that will challenge our status quo to open up new avenues of growth. You will constantly imagine new ways to strengthen our relationships with customers by first building a deep understanding of their needs and challenges. Your scope will encompass lifecycle marketing strategy and execution, customer segmentation and lifecycle research, experimentation, and lifecycle channel management. And ask yourself: can you get other teams excited about the work you do? Strong cross-departmental feedback loops and presenting results throughout will be crucial to support our demand generation, sales, revenue operations, product & customer success organizations.

This role is ideal for an experienced customer marketer who has had previous exposure and/or worked directly with B2B sales teams. You’ll immerse yourself in the Frame.io user base and business model to prioritize opportunities accordingly, with the agility to adjust quickly and push the right things forward.

If that sounds like an exciting challenge, let’s chat!


Requirements

  • 7+ years experience implementing growth marketing strategies through conversion optimization, email marketing, marketing automation, or in-product messaging
  • Experience with marketing digital products (e.g. B2B software, SaaS)
  • Experience analyzing raw data (via Excel, Looker, SQL, etc.)
  • Hands-on experience with CRM tools (i.e. Salesforce, Segment, Autopilot, Drift, Intercom, AppCues)
  • A “make it happen” attitude and the ability to “make it real” while meeting a high bar, often coordinating across multiple teams, in a fast-moving environment. Proven ability to be self-directed and work with minimal supervision.
  • Skilled and demonstrable experience bringing new ideas to life
  • Outstanding written and verbal communications skills with the ability to explain and translate complex and often nuanced concepts into simple and intuitive communications

Responsibilities

  • Use email marketing (campaigns, nurture drips, behavioral triggers) to increase activation, paid conversion, and retention rates of customers
  • Leverage in-app messaging to build feature awareness and drive desired lifecycle behaviors
  • Capture and interpret key intent signals from various channels to support customer insights and develop new initiatives
  • Partner with teams across Frame.io (Sales, Field, Content, Brand & Product Marketing, Data & Business Intelligence, etc.) to implement coordinated customer initiatives
  • Design, manage, and analyze A/B tests to improve conversion and other key performance indicators

Benefits

  • Competitive salary and equity
  • Paid parental leave for primary or secondary caregivers
  • Unlimited PTO and designated Volunteering paid time off
  • Work From Anywhere Week
  • Yearly stipend for learning and development
  • Medical, Dental, Vision Insurance and OneMedical membership
  • Pre-tax commuter benefit and Flexible Spending Account
  • Daily catered lunch & fully stocked kitchen with cold brew on tap
  • Discounted gym membership, Classpass discount and Free Citi-Bike membership

Our Philosophy

Our philosophy is simple. At Frame.io, we believe that working with people of different backgrounds and perspectives allows us to elevate each other and helps us build a better product for our users.

We’re proud to be an equal opportunity employer, and are committed to providing all employees with a work environment that celebrates individuality and remains free from any form of discrimination and harassment. We base our employment decisions on the needs of our business, job requirements, and applicants' qualifications. In other words, we only care that you’re the best person for the job.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • SwiftLanguages
    • ElixirLanguages
    • ReactLibraries
    • ReduxLibraries

Location

22 Cortlandt Street, New York, NY 10007

An Insider's view of Frame.io

What are some social events your company does?

Even with fun seasonal events, there are 2 recurring ones that stick out to me. We have a Meet the New Hires happy hour where new folks get to meet others from the company that otherwise they might not. The other is the monthly birthday celebration where we hang out, have some treats, and hype up that month's birthdays as they spin our prize wheel.

JP

Workplace Experience Coordinator

What projects are you most excited about?

At Frame.io we’re re-imagining workflows and encountering unique problems all the time. I love tackling projects that at first feel like a completely tangled mess. Being heads-down on it for a while, then pulling back to see the full picture and going “Aha! This totally makes sense now.” I love that feeling!

Carolina

Sr. Product Designer

What makes someone successful on your team?

Organization, time management, and grit are three traits that make someone successful on the Business Development Team. Sales in general is definitely a rollercoaster ride and not every month is the same. As a BDR, staying even-keeled through both the good & tough times always leads to success!

Matt

Sr. Business Development Representative

How do you make yourself accessible to the rest of the team?

Being accessible requires self-awareness as a manager. I communicate consistently with my team that I’m available to help tackle issues remotely or in person. In the office, I sit in a visible area close to my team so that swinging by my desk to AMA feels casual. Ultimately, it’s about creating an environment where asking for help feels low stakes.

Rachael

Director of Sales Strategy

What's the biggest problem your team is solving?

Our mission is to build the future of cloud collaboration for video. Our challenge is to realize that mission with an application that is performant, fluid, and delightful to use, even when you’re working with massive amounts of media. Every day we come to work and ask how we can push the limits of what’s possible in a web application.

Sam

Director of Enterprise Product

What are Frame.io Perks + Benefits

Culture
Volunteer in local community
We offer 16 paid hours of Volunteer time each year to make sure that our employees feel empowered to volunteer wherever motivates them, and have a running list of opportunities to choose from.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
We have a DE&I Core Team whose 10 members span across all our departments. This Core Team works on initiatives across the company to ensure we're working toward DE&I in every way possible.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Right now for ERGs, we have our Ladies of Frame.io group and our Frame.io Pride group and hope that employees will feel compelled to start more groups!
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Our Pet Insurance is through Nationwide, and there are options for 50%, 70%, or 90% reimbursement on eligible expenses
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Frame.io offers employees professional development opportunities like annual individual budgets for training, onsite training courses, and the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
Promote from within
Customized development tracks
Paid industry certifications
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