Ro
Ro's mission is to revolutionize healthcare by building accessible, impactful, and trusted care that people want.
New York, NY

Growth Manager, SEO

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About Ro

Ro is the healthcare technology company building a patient-centric healthcare system. Ro’s vertically integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro seamlessly connects telehealth, diagnostics, and pharmacy services to provide high-quality, affordable healthcare without the need for insurance. Since 2017, Ro has facilitated more than six million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Visit Ro.co for more information.

Ro was named #2 in Wellness on Fast Company’s 2019 list of the World’s Most Innovative Companies, listed by Inc. Magazine as a Best Place to Work in 2020, and earned its Great Place to Work Certification in 2020.

About the Role

We are looking for a technical SEO leader to support and accelerate our organic search efforts across our business units. You will manage a significant amount of organic search traffic, and will work closely with our Senior Director, Growth to craft, fine-tune, and implement our long-term SEO strategy. You will collaborate daily with our content team to accelerate the success we’ve seen with Health Guide—Ro’s main content hub and partner with our technical teams to implement ongoing platform optimizations.

Who are you? You’re a detail-oriented, technical SEO who is equally excited about optimizing for near term gains and planning for longer-term growth. You are a capable executor who is excited about site audits and link building but is also an adept mentor who can guide the team through an ever-changing SEO landscape.

What You’ll Do:

  • Craft, implement, and drive overall SEO strategy for Ro, in partnership with product, engineering, clinical, and growth stakeholders
  • Become the point person across Ro for website page structure, optimizing for organic search and conversion
  • Regularly perform detailed keyword research to inform Ro’s content strategy and drive ongoing page optimization
  • Direct off-site optimizations in collaboration with external agencies (e.g. link building, toxic link cleanup, etc.)
  • Perform technical SEO audits and summarize learnings into actionable requirements for product and engineering teams
  • Drive reporting and dashboarding improvements with data teams to enhance understanding of organic search’s impact across business units and initiatives
  • Become the internal expert for all things SEO, sharing industry news, ranking shifts, and new opportunities with the wider organization

What You’ll Bring:

  • At least 5-7 years of SEO experience in a fast-paced environment, such as e-commerce, travel, consumer healthcare, etc.
  • Proven track record of delivering outsized business impact through organic search
  • Strong technical SEO skills, with expertise in content optimization, structured data, HTML, CSS, JavaScript, XML, information architecture, crawlability, and indexability
  • Adept communicator, you are able to convey nuanced information to business and technical audiences alike
  • Strong analytical skills, with prior experience leveraging web analytics platforms (Google Search Console, Google Analytics, Ahrefs, etc.) to inform tactical decisions
  • Comfort in collaborating cross-functionally in a fast-paced environment
  • Insatiable eagerness to learn and push what we’re doing, testing the limits of what is possible with SEO
  • Strong people manager skills with prior experience managing a team of direct reports

Bonus Points:

  • Experience with BI tools such as Tableau or Looker
  • Basic knowledge of machine learning/data science principles
  • Background in multivariate testing
  • Prior experience operating in a heavily regulated environment, such as healthcare, law, or finance

We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.

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What are Ro Perks + Benefits

Ro Benefits Overview

Ro provides holistic employee benefits that allow Ro’ers to live their best lives and do their best work. Ro is focused on creating a supportive, equitable, and enjoyable experience for employees from its onboarding programs, to performance and compensation practices, to parental leave policies, health benefits offerings and beyond.

Culture
Volunteer in local community
Ro offers employees two paid volunteer days per year of the employee’s choice.
Partners with nonprofits
Ro is a partner of Planned Parenthood, NY Fund for Public Health, and All Star Codes. Regularly scheduled events at Ro also often partner or offer donations to local and national organizations.
Open door policy
Team based strategic planning
Open office floor plan
Employee resource groups
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Ro hosts recurring diversity, equity and inclusion trainings for its employees and providers delivering care on its telehealth platform.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
​​Ro supports and funds Employee Resource Groups, including: Asians of Ro, Black at Ro, LatinX at Ro, WoRo, and Ro Pride to foster inclusion and allyship within Ro and the external community.
Hiring practices that promote diversity
Ro has designed and implemented a DEI hiring plan, with a special focus on the rapidly growing tech and engineering teams.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Ro provides the options for full time employees to elect Healthcare and/or Dependent-care Flexible Spending Accounts.
Disability insurance
Full time employees receive Short Term Disability and Long Term Disability coverage.
Dental insurance
Ro offers two dental plan options, which both include the flexibility to see any dentist or specialist In or Out-of-Network.
Vision insurance
Ro offers a vision plan with flexibility to see any optometrist or specialist In or Out-of-Network.
Health insurance
Ro offers four medical plan options for employees to choose from upon hire, as well as fertility benefits through Carrot as well as a free One Medical Membership.
Life insurance
Full time employees receive Life Insurance at no cost, designed to provide protection for the employee and their family.
Pet insurance
We offer access to affordable pet insurance so that you can get your pet the best care. And our NYHQ office is pet friendly, so we look forward to meeting new furry Ro’ers too!
Wellness programs
Ro’s benefits program offers access to mental health support platforms Headspace and Modern Health as well as virtual fitness classes through Gympass.
Mental health benefits
Ro has partnered with Modern Health to provide mental wellness support options such as counseling, therapy, and community sessions.
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Ro’s 401(K) program includes a generous match of 100% match up to 4% contribution rate.
Company equity
Charitable contribution matching
Ro’s Donation Matching Program matches 100% of donations made by Ro’ers to eligible non-profits to encourage and further support Ro'ers making charitable donations to the causes they care most abo
Child Care & Parental Leave Benefits
Generous parental leave
Ro provides full-time employees with 16-weeks of 100% paid parental leave surrounding the arrival of an employee’s newborn or newly adopted child.
Family medical leave
Adoption Assistance
Ro also offers a $20,000 lifetime maximum stipend through Carrot which can be used towards fertility, adoption or surrogacy services.
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Ro offers two days of paid Ro’Bono Time per year for Ro’ers to spend volunteering with an organization of your choice.
Paid holidays
Paid sick days
Company-wide vacation
The pace and expectations at Ro are high (we’re working to transform healthcare after all!). We offer four company-wide days off to unplug, take a breather and do something that helps you recharge.
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Fitness stipend
Ro offers a monthly Wellness stipend for employees which can be used towards the fitness activity of their choice.
Mother's room
Professional Development Benefits
Promote from within
Continuing education stipend
Ro offers a $200 learning and development stipend for Ro’ers to pursue their personal and professional interests.

Additional Perks + Benefits

Ro is always listening to its employees to learn how to best improve or expand on its benefits programs, company practices, professional development, and community initiatives. Employee feedback has shaped many of the benefits, such the company’s remote work policies, wellbeing perks and CSR program.

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