Sr. Marketing Manager - CPG Vertical Lead

| Greater NYC Area

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

Snapchat is the camera used by millions of people every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly curated content from top publishers. In short, we are a passionate team working hard to build the best platform in the world for communication and storytelling.

We’re looking for a Senior Manager, Marketing to join Team Snapchat! 

In this role, you’ll partner with the Marketing and Sales teams from our global offices (New York, Chicago, Los Angeles, Detroit, Dallas, San Francisco, Seattle, Atlanta, and International markets) to develop and execute internal and external programs that leverage our own platform and products to educate and inspire our clients through world-class business marketing.

Working from our New York office, you’ll lead vertical specific initiatives for the CPG business in North America while overseeing marketing plans for the Government, Health, Telco, and Finance verticals. We are looking for an experienced marketing leader and self-starter who has demonstrated success dealing with ambiguity, managing cross-functional teams, and problem-solving leadership with limited oversight. This position reports to the Global Head of Vertical Marketing.

What you’ll do:

  • Develop a deep understanding of the CPG, Government, Health, Telco, and Finance industries to develop and execute marketing programs that bring to life Snapchat’s advertising solutions across these verticals

  • Build a Vertical Marketing practice to align with business and revenue goals. Develop Playbooks, Narratives, Integrated Marketing Plans, Thought Leadership, Case Studies per vertical, and partner with International Marketing Team to scale globally. 

  • Manage a small team of marketers

  • Measure the effectiveness of marketing activities and the ROI of its expenditures 

  • Develop best-in-class marketing tools, resources and collateral that supports the Sales teams’ always-on education needs. Develop executive onboarding program, Product Tutorials, etc.

  • Lead creation of presentations, videos and marketing collateral that demonstrate the value of Snapchat to clients. Partner with Design, Creative, and external vendors to guide execution.

  • Increase advertiser consideration of Snapchat by developing content for key industry events, and content for Snap-hosted large scale events and smaller scale roadshows, at a high frequency.

  • Work with cross-functional marketing teams (International Marketing, Sales, Research and Insights, Comms, Creative Strategy, Design Strategy, Product and Legal) to optimize our client efforts

Minimum Qualifications: 

  • 8+ years of relevant marketing experience developing strategy, positioning and messaging for a brand or product in an advertising agency or marketing organization

  • 5+ years experience with digital media, using advertising data to craft media strategy

Preferred Qualifications: 

  • Subject matter expertise in the CPG industry and preferably also in one or more of these verticals: Health, Government, Finance, and/or Telco industries

  • A track record of success in domestic or international marketing roles, B2B or B2C, building full-funnel advertising campaigns

  • A superb track record for project and program management, cross-functional leadership, and team management

  • Storyteller with experience translating insights, product information and data into client-facing marketing presentations that demonstrate client value

  • Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials 

  • Proven experience as a leader of change, achieving operational excellence by introducing performance measures, processes and systems

  • Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment 

  • Experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building

  • Travel required for events as needed

  • A passion for Snapchat and creativity!

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • Objective-CLanguages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • SendGridEmail

Location

Snap NYC is in the heart of Times Square in the former New York Times office building!

What are Snap Inc. Perks + Benefits

Snap Inc. Benefits Overview

Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.

Every Snap office has its own set of benefits built around its needs, but here’s a rundown of some of the programs you'll find in our LA office.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute to a Medical FSA to pay for eligible medical expenses, or a Dependent Care FSA to pay for eligible daycare expenses, with pre-tax dollars.
Disability Insurance
Employees can take up to 16 weeks of short-term disability for 60% tax-free pay with benefits remaining active. Long-term disability is also available at 60% tax-free.
Dental Benefits
We provide free dental coverage for employees and eligible dependents. In addition, the plans have an orthodontia benefit. Annual in-network cleanings and exams are covered at no cost.
Vision Benefits
Snap provides a free vision plan for employees and eligible dependents. The plan includes a LASIK benefit and a $200 annual frame/contact lens allowance.
Health Insurance Benefits
We provide free PPO and HSA plans to employees and their dependents with the option to buy-up to an enhanced PPO plan with lower co-pays. In CA, Kaiser HMO is another free medical plan option.
Life Insurance
We provide Basic Life and AD&D insurance at 2x salary at no cost.
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Snap offers a retirement savings plan that allows you to save for your retirement on a pre-tax and/or post-tax basis.
401(K) Matching
Snap matches 100% up to 3% and 50% on your 4th and 5th contribution to both your pre-tax and/or Roth elective contributions and the match is immediately vested. We also offer the Mega Backdoor Roth.
Company Equity
Snap offers compensation packages that allow you to share in Snap's long-term success!
Child Care & Parental Leave Benefits
Child Care Benefits
Snap offers a Dependent Care Flexible Spending Account to help you use tax-free funds to pay for preschool, summer day camp, before/after school programs, and child or elder daycare.
Generous Parental Leave
Maternity Leave: Up to 4.5 months (18-20 weeks) of 100% paid maternity leave Paternity Leave: Up to 2 months (8 weeks) of 100% paid paternity leave
Family Medical Leave
Snap provides you with up to 12 weeks of time off to care for a family member with a serious health condition. We also provide 6 weeks of pay to care for an immediate family member with health issues.
Adoption Assistance
Snap will reimburse up to $10k towards any Adoption expenses incurred. You are also eligible for up to 2 months (8 weeks) of 100% pay to bond with your new child.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Employees are allotted four hours of paid time off to volunteer at charities that align with the company’s philanthropic pillars: youth, education, and arts.
Paid Holidays
Paid Sick Days
Snap provides 15 sicks days per year if you're feeling under the weather!
Perks & Discounts
Casual Dress
Commuter Benefits
Employees can contribute to a Commuter FSA for their commuting costs.
Company Outings
There are lots of social events to choose from, ranging from cultural, health & fitness, personal development, volunteering, arts & crafts, and more.
Free Daily Meals
Employees get a Snap Meal Card with a daily stipend of $16. You can use the card at restaurants and on food delivery services!
Stocked Kitchen
All offices are stocked with free snacks, drinks, coffee, etc.
Recreational Clubs
Employees can participate in sports leagues through SnapFit. We also offer team fitness classes, hikes, races, and more.
Relocation Assistance
To help you get to your new city safe and sound, Snap assists with eligible candidates' relocations through final move flights, storage, package & delivery, corporate housing, moving cash, and more.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Snap has a Learning & Development program that enables employees to continue honing their skills, and individual teams have budgets to send eligible employees to industry conferences, trainings, etc.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
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