Sr. Marketing Operations Manager

| Greater NYC Area
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About LeafLink

LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we’re defining the way thousands of cannabis brands, distributors and retailers streamline their operations. With thousands of brands and retailers across 30+ markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $4.4 billion in wholesale cannabis orders annually.

Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology.  LeafLink was named one of Inc. 5000’s ‘Top 5000 Fastest-Growing Private Companies’, one of Built In NYC's 'Best Places to Work in 2021', as well as one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare - and we're just getting started!

The Role

LeafLink is seeking an experienced Sr. Marketing Operations Manager to join our fast-growing team. In this role, you will be tasked with building, maintaining, and optimizing our marketing infrastructure and tech stack, including our website, marketing automation platform, CRM and other marketing tools. You will work directly with our Revenue Operations team, and in concert with the growth marketing team, to manage the Top Of Funnel including all insights and MQL flows. This role is highly collaborative and cross-functional, requiring both strategic and tactical execution, strong project management skills, and experience managing a Marketing Operations program.

The ideal candidate will have a deep understanding of Hubspot and Salesforce and a working knowledge of Google Analytics, Drift, and be confident implementing new marketing technologies. You should be equally as excited about ensuring data flow and integrity as you are about creating reporting packages around funnel performance and marketing attribution.

The role requires curiosity, and an analytical minded person. However, you’ll help write the playbook, rather than inherit one. You must be comfortable moving quickly, and dealing with a significant amount of ambiguity. You will receive direction, coaching, and mentorship, however you will need to be self-motivated, with a great deal of initiative.

Responsibilities

  • Analyze marketing funnel performance and make performance improvement recommendations
  • Act as the strategic operations partner to the Marketing team, owning all ToFu reporting and Marketing attribution process
  • Collaborate with the RevOps team to create and maintain a comprehensive marketing reporting package for our leadership team that will be used to make key business decisions
  • Lead the maintenance of our marketing tech stack, ensuring smooth data flow and consistent data integrity
  • Collaborate with growth marketing to ensure campaigns are being tracked and reported on effectively
  • Own the integration and maintenance of marketing software and infrastructure
  • Create documentation of marketing software processes and infrastructure

Who You Are

  • You have the ability to thrive in a fast-paced, high growth, rapidly changing environment that requires tenacity to exploit opportunities and a steady demeanor to handle challenge
  • You are self-motivated and excited by the potential to own what you do, you have the willingness to learn and adapt as needed
  • You are highly-organized and pride yourself on your attention to detail 
  • You are highly analytical and data-driven, and enjoy creating reports and dashboards
  • You have conducted analysis of marketing activities and processes and have a full understanding of building marketing funnels and marketing attribution models
  • You have experience with implementing and managing marketing automation software and infrastructure
  • You are systems oriented, and have experience working with cross-functional teams on system integrations
  • You are comfortable working in Hubspot, Salesforce, Drift and Google Analytics, and are excited about learning new systems
  • You have excellent presentation and communication skills
  • You are a multi-tasker and connector, as well as an organized operator who executes on both internal and external responsibilities

Qualifications

  • 5+ years of Marketing/Marketing Ops experience
  • Excellent verbal and written communication skills
  • Have managed marketing operations at a growing company 
  • Excellent at data analysis
  • B2B, SaaS, or E-Commerce experience a strong plus
  • Experience with Hubspot and Salesforce
  • Experience working with Drift, G Suite, ETL technologies and Tableau a strong plus
  • Strong organizational and time management skills; ability to shift gears quickly and effectively
  • Effective communication and interpersonal skills, internally and with outside vendors and partners w/ extreme attention to detail

Benefits

  • Flexible PTO to give our employees a little extra R&R when they need it  
  • Competitive compensation and 401k 
  • Comprehensive health coverage (medical, dental, vision) 
  • Commuter Benefits through a Flexible Spending Account
  • A robust stock option plan to give our employees a direct stake in LeafLink’s success

LeafLink’s employee-centric culture has earned us a coveted spot on BuiltInNYC’s Best Places to Work for in 2021 list. Learn more about LeafLink’s history and the path to our First Billion in Wholesale Cannabis Orders here.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • VueLibraries
    • DjangoLibraries
    • DjangoFrameworks
    • VueFrameworks
    • AWS RedshiftDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • KissmetricsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • WordpressCMS
    • LeafLink CRMCRM
    • MailChimpEmail
    • Google InboxEmail
    • SlackCollaboration
    • ZoomCollaboration

Location

In the heart of the Financial District, we're accessible to most subway lines, the path train, and ferries, with almost too many lunch options!

An Insider's view of LeafLink

How do you collaborate with other teams in the company?

On a large scale, the LeafLink team collaborates during “Huddle Booze Report” (HBR), a biweekly meeting where team leaders present on company KPIs, accomplishments, and challenges (with some beers). Every member of the team is welcome to comment or ask questions, bringing forth their thoughts and ideas.

Claire

Director of Operations, Marketplace

How do you make yourself accessible to the rest of the team?

As co-founder and CTO it’s important for me to maintain official communication channels with teams and individuals. We have various meetings that bring leadership together with teams which include sprint demos, retrospects, daily standups and one on one meetings. Open communication supports alignment and productivity something we are all about here

Zach

Co-Founder and CTO

What are LeafLink Perks + Benefits

LeafLink Benefits Overview

LeafLink provides:

- Flexible PTO to give our employees a little extra R&R
- Competitive compensation and 401k
- Learning and Development stipend
- Comprehensive health coverage (medical, dental, vision)
- Commuter Benefits through a Flexible Spending Account
- A robust stock option plan to give our employees a direct stake in LeafLink’s success

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Leaflink offers voluntary long-term and short-term disability plans.
Dental insurance
LeafLink's dental plan has no deductible and covers 100% of preventative services, including X-rays, and has a $5 co-pay.
Vision insurance
Our vision plan covers annual eye exams and lenses after a $20 copay. Frames and contact lenses are covered up to $100 annually.
Health insurance
Leaflink offers a range of Aetna plans that cover both in network and out of network providers, and have copays as low as $20. We also have complimentary enrollment in One Medical and Teladoc.
Life insurance
Our voluntary Life Insurance plans offer our employees financial stability and security.
Pet insurance
Wellness programs
LeafLink offers discounted Gym memberships to its full time employees.
Mental health benefits
Financial & Retirement
401(K)
LeafLink's 401k plan offers a broad range of available funds, including Vanguard, Fidelity, and American Funds.
Company equity
LeafLink offers stock options through our Stock Option Plan.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Leaflink's Flexible PTO policy allows our team to execute ferociously, with the knowledge that they will be able to rest and recharge when they need to.
Generous PTO
Paid volunteer time
Paid holidays
Leaflink offers 11 days per year for Major Holiday observance.
Paid sick days
Office Perks
Commuter benefits
LeafLink offers pre-tax commuter benefits to all full time employees.
Company-sponsored outings
LeafLink has quarterly team outings, an annual holiday party, and an annual incentive trip.
Free snacks and drinks
LeafLink offers unlimited snacks, tea and coffee.
Some meals provided
Company-sponsored happy hours
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
LeafLink has a generous annual budget for attending industry conferences and events.
Lunch and learns
Promote from within

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