Sr. Product Marketing Manager - B2B

| Greater NYC Area

Vimeo is looking for a creative B2B product marketer to drive our fast-growing enterprise businesses. This individual will work cross-functionally with sales, marketing, product, and creative teams to orchestrate high-impact product launches, obtain in-depth customer and market insights, develop personas and use cases, drive messaging and collateral, optimize packaging and pricing, and assist with sales enablement and knowledge sharing. This role is ideal for a data driven, self-starter, multi-tasker, who can work on both creative marketing initiatives and data-driven strategy. The role requires thorough familiarity with the B2B marketing and sales process and best practices, experience supporting and enabling sales teams in a B2B SaaS company, ideally in the OTT or corporate video communications space.

What you’ll do:

  • Work with cross-functional teams to plan and execute high-impact launches for our enterprise products
  • Conduct thorough user research and definition of buyer personas to properly package our products accordingly and inform internal stakeholders
  • Gather competitive analysis and industry insights to educate internal stakeholders and help inform product roadmapping, pricing, industry mapping, etc.
  • Work with the Content Marketing team on persona-based collateral and lead generation activities including webinars, videos, case studies, whitepapers, etc.
  • Work with the B2B Demand Generation and Performance Marketing teams to develop campaigns towards company’s business goals and KPIs
  • Partner closely with sales enablement and content teams to develop sales materials including sales decks, datasheets, ROI calculators, battle cards, etc.
  • Work with relevant stakeholders on optimization of enterprise website funnel(s) and content to generate qualified opportunities in local and international markets
  • Utilize insights from Google Analytics, Salesforce and Marketo to measure, track and optimize success of product marketing programs and activities
  • Spearhead product marketing activities at industry events and conferences, as well as evangelize Vimeo’s products in industry events and online webinars

Skills and knowledge you should possess:

  • 3+ years of product or marketing experience in a B2B SaaS company
  • Demonstrated success working cross-functionally with product management, sales, marketing, PR, and creative teams on driving growth through product marketing initiatives
  • Proven self-starter with bias for action, who can both execute and strategize, and who is comfortable with ambiguity
  • Analytical mindset, and working sense of Marketo, Salesforce, and GA, using these platforms to report on KPIs to track performance and identify trends
  • Excellent verbal and written communication skills with strong copywriting and messaging skills, comfortable speaking in front of diverse audiences
  • Insane attention to detail and organizational skills, with ability to prioritize effectively and toggle between long-term strategies and short-term tasks effortlessly
  • Accustomed to driving results over process in a collaborative, fast-paced environment
  • Experience with video technology, specifically OTT or live streaming, is a massive plus

About us:

At Vimeo, our mission is to empower video creators to tell exceptional stories and connect with their audiences and communities. Home to more than 80 million members in over 150 countries, Vimeo is the world’s largest ad-free open video platform, providing powerful tools to host, share and sell videos in the highest quality possible.

We work hard to enable creators of all kinds to succeed, and to that end, we prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and creativity. We’re committed to building a company and a community where people thrive by being themselves and are inspired to do their best work every day.

Vimeo is based in New York City, with additional offices in Europe and India. Vimeo is an operating business of IAC (NASDAQ: IAC). Learn more at www.vimeo.com.

Read Full Job Description
Apply now
loading ...
Emailed

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SwiftLanguages
    • GroovyLanguages
    • D3JSLibraries
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • TorchFrameworks
    • ElasticsearchFrameworks
    • WebpackFrameworks
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • LocalyticsAnalytics
    • LookerAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Vimeo is home to a highly ambitious, super innovative, and lovingly hilarious team. Come find us working hard and laughing loads at our HQ in Chelsea.

An Insider's view of Vimeo

What are some social events your company does?

Vimeo loves to break it down on the dance floor so it's tradition to make sure that happens! Events cater to a variety of interests and lets you try something new with your Vimeo family. From karaoke to channel your inner Celine, scavenger hunts for the adrenaline rush, to paint nights that let your creative genius shine - we do it all with loveo!

Tenniel

HR Manager

What projects are you most excited about?

We just moved our main serving stack to a cloud environment, so now we get to modernize our infrastructure to take advantage of that: we get to take everything apart and put it back together in a more automated, reliable, and sustainable way.

Mike

Lead Site Reliability Engineer

What unique initiatives do you have that encourage innovation?

We believe the best ideas come from anywhere. Our biggest product launches have come from Vimeo Jams (hackathons), Creator Lab experiments, contributing to open source protocols, engaging our community, and crowdsourcing across the company. Innovation isn’t a buzz word to us – it's how we push the boundaries of storytelling and empower creators.

Anjali

CEO

How do you collaborate with other teams in the company?

At Vimeo, collaboration takes many shapes and forms. It could be a simple direct message, it could be pulling up a chair and code-pairing, or it could be a team meeting. The key is being able to easily and efficiently collaborate from department to department. Vimeo provides all the tools necessary to make that happen.

Dan

Front-End Engineer

What are Vimeo Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Continuing Education stipend
More Jobs at Vimeo46 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
HR
Marketing
Operations
Product
Project Mgmt
Sales
Design + UX
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Product
new
New York
Design + UX
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York
Sales
new
New York
Sales
new
New York
Sales
new
New York
Developer
new
New York
Marketing
new
New York
Developer
new
New York
Marketing
new
New York
Product
new
New York
Developer
new
New York
Developer
new
New York
Sales
new
New York
Developer
new
New York
Product
new
New York
Operations
new
New York
Operations
new
New York
Data + Analytics
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Marketing
new
New York
Data + Analytics
new
New York
Sales
new
New York
Developer
new
New York
Developer
new
New York
Sales
new
New York
Developer
new
New York
Data + Analytics
new
New York
Project Mgmt
new
New York
Developer
new
New York