Sr. Product Marketing Manager - Cybersecurity

| Greater NYC Area
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At White Ops, we are all about keeping it human. We are the global leader in bot mitigation. We protect more than 200 enterprises—including the largest internet platforms—from sophisticated bots by verifying the humanity of nearly one trillion online interactions every week. The most sophisticated bots look and act like humans when they click on ads, visit websites, fill out forms, take over accounts, and commit payment fraud. We stop them.

Founded in 2012 in a Brooklyn sci-fi bookstore, our Bot Mitigation Platform protects enterprises from the sophisticated bots that threaten them. It’s an ongoing war that we fight passionately every day. Join our mission to stop bots, disrupt the economics of cyber crime, and keep it human.

Our team of Product professionals are entrepreneurial, curious, and driven. We are passionate about delivering products to market to fulfill our mission: To protect the integrity of the internet by verifying the humanity of every online interaction and disrupt the economics of cybercrime.

We support and challenge one another and regularly hold team learnings, product reviews and progress updates to win in the market. We strive to develop a highly collaborative team that works well with all the other teams to meet our clients’ needs.

What you'll do:

  • Reporting to the Chief Marketing Officer, you’ll own the product marketing responsibility for Application Integrity, a new product that was recently launched at White Ops designed to protect enterprises from fraud & abuse. Application Integrity stops sophisticated bot attacks that focus on account takeover, automated account creation, and web scraping.
  • Develop go-to-market plans for the product, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, and other deliverables
  • Drive analyst relations strategy and regularly conduct briefings and inquiries with analysts to inform marketing and product strategy
  • Own content creation (e.g. white papers, sales presentations, product videos, blog posts, case studies, etc.) to articulate the unique value proposition and benefits of our products
  • Deeply understand the market trends, our ecosystem, and competition to inform product, sales and marketing strategy.
  • Create strong competitive differentiation by conducting market intelligence and research, t surveys and interviews.
  • Together with the product team, educate customers and prospects on our product features and their benefits. Also, deliver training and tools to make our sales team more effective.
  • Serve as the brand leader for our Application Integrity product through thought leadership and blogging, social media, and speaking.

Who you are:

  • Strong experience in cyber security product marketing with a proven track record of product launches and successful go to market execution
  • Strong product knowledge and technical aptitude to engage in conversations with technical security teams at top enterprises
  • Passionate about evangelizing and sharing product knowledge, engaging with any audience, and discussing core value propositions to both business and technical audiences as needed.
  • 5+ years in product marketing, and/or product management in an enterprise software company
  • Strategic thinker with ability to develop and implement actionable plans with measurable results.
  • Metrics and data driven
  • Proactive and strategic but also implementation-focused; ready to roll up your sleeves and make an impact right away

Life at White Ops:

Our HQ office is located in the heart of New York City. We are growing the company deliberately with a keen eye towards maintaining a culture that values diversity, lifestyle, and career growth. We are doing meaningful work and we need people to join our mighty team. We are proud of our overwhelmingly positive presence on Glassdoor and Built in NYC. We have offices located in NYC, DC, Victoria, and London. 

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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • AWSLanguages
    • KubernetesLanguages
    • GoLanguages
    • SparkLanguages
    • MapReduceLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases

Location

White Ops is conveniently located close to Penn Station and Herald Square.

An Insider's view of White Ops

What's something quirky about your company?

White Ops has a great deal of humor engrained in our culture! Having fun, generous people to collaborate with is such a force multiplier and makes our office feel less like an org structure and more like friendship. This makes all the difference when solving hard, structural problems like the integrity of the web.

Aaron

Engineer

What does your typical day look like?

I start my day with code reviews then have a standup with my team to go over tasks undertakings. A bit of brainstorming and pair programming with one of the developers which leads to a nice break involving lunch/snacks and/or video gaming/card games with the team and then I'll finish up tasks or carry over the remaining tasks to the following day.

Vane

Backend DevOps Engineer

What are some things you learned at the company?

Exceptional culture and mission can enable us to live meaningfully and accomplish the greatest work of our lives. If I’m spending 1/3 of my waking hours working, I want to solve complex problems and design experiences that make the world a better place with a team that inspires me to be the best version of myself. I discovered part of my ataraxia!

Diana

Manager, UX & Research

How do you empower your team to be more creative?

We always encourage team members to experiment with new technologies and explore their use cases in our products. We know that technology is ever changing and never stays the same. If you are not pushing forward then you are probably going backward. That's why we are creating a culture that encourages creativity and innovation

Mo

Manager, Engineering

What are White Ops Perks + Benefits

Culture
Friends Outside of Work
Eat Lunch Together
Team-Owned Deliverables
Open Office Floor Plan
Diversity
Mean Gender Pay Gap Below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team Workouts
We offer a weekly "Mind & Meditation" session in the office to help bring some zen to your work week.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and Learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from Within
Continuing Education Stipend
Online Course Subscriptions Available
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