Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enables trusted connections between companies and people at the moments that matter most. More information is available at https://www.home.neustar.

Job Requisition:

R-3844 Sr. Product Marketing Manager (Open)

Primary Location:

NEW YORK

Job Description:

Senior Product Marketing Manager – New York

• Who are we?
  • Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk, communications and security that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Neustar serves more than 8,000 clients worldwide, including 60 of the Fortune 100. Learn how your company can benefit from the power of trusted connections here: https://www.home.neustar.
• Overview of the Role:
  • The Senior Product Marketing Manager will lead a critical role in developing the go-to-market positioning and execution for Neustar Marketing Solutions products, as well as manage the coordination of an integrated business development, product marketing, sales, and marketing plan to ultimately drive excellence and growth across a portfolio of the largest brands, publishers, agencies, and platforms in the world.
  • The Senior Product Marketing Manager plays a highly cross-functional role, serving as a strategic advisor and partner to the sales, delivery, and support organizations - responsible for their understanding and application of product go-to-market strategies and positioning. This role will also be jointly responsible for managing product revenue and bookings goals in conjunction with product management.
• What you will be doing:
  • The candidate must have a commanding understanding of marketing and advertising technology landscapes as well as customer data platforms, data management platforms, supply-side platforms, identity resolution platforms, clean room and data lake technologies, with demonstrable experience in product marketing, product strategy, and sales enablement. Additionally, s/he should have deep experience in identity resolution, audience planning, supply-chain activation, data management, and marketing measurement.
  • This individual must be a self-starter, critical thinker, and problem solver - capable of completing a multitude of complex tasks, lead strategic/tactical cross-departmental initiatives, and hold both themselves and their colleagues accountable for delivering against organizational and business goals. Other major responsibilities include assisting in the development of the portfolio of market positioning and messaging, creating sales tools and marketing strategy, and acting as a subject matter expert for thought leadership efforts, events, RFP responses and sales pitches. S/he must advocate for the voice of the customer, building a holistic market and competitive picture.
  • S/he will play a lead role maintaining competitive intelligence as the marketplace evolves and changes. By staying abreast of the market and competition, this person will arm our sales force with the insight and ideas that make them trusted partners of our clients.
  • The Senior Product Marketing Manager will report to the Director of Product Marketing for Unified Identity.
• Responsibilities:
  • Develop GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning.
  • Partner with product management to lead to development of GTM strategy, build intelligence and co-manage pipeline and revenue
  • Track, analyze, report and develop competitive strategies against our key competition in Marketing Solutions
  • Perform market research (first- and third party) to inform strategic POV documents as critical changes take place in the industry vertical
  • Diagnose client and prospect needs, translate into questions and use cases, architect the story and positioning to solve critical client marketing opportunities
  • Develop a vision for the future of marketing technology and lead Neustar story and product
  • Develop and lead product steering committee meetings with cross-departmental stakeholders to drive the advancement of GTM positioning
  • Work closely with the respective functions in marketing (Partnerships, Content Strategy, Media, Events, Design Studio) to execute on GTM strategies and report/synthesize results against KPI’s
• What we would love to see:
  • 7+ years’ experience in product marketing, product strategy or related, ideally within B2B, preferably in marketing technology, advertising technology, customer data platforms, data science, clean room technology, data management platforms, supply-side management platforms, media/audience planning, and identity resolution or in a consultative or strategy role within a large consulting service firm or agency.
  • Strategy development skillset, messaging and positioning experience in dynamic, high-growth as well as mature markets. Examples will be requested.
  • Big brand experience is a big plus
  • Comprehension of marketing analytics, specifically media strategy, media planning, identity resolution, data management, demand side platforms, onboarding, remarketing, and data science is an advantage
  • Sales enablement experience required
  • Significant presentation experience, especially in crafting and delivering storytelling and solutions-oriented selling
  • Excellent organization ability to indirectly manage cross-functional roles
  • Proven experience in "roll-up the sleeves" execution of product planning and execution details
  • Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results
  • Excellent written and communication skills
  • Education: Four-year accredited college degree required. MBA preferred
• Why work for us?
  • At Neustar, we are committed to the growth and development of our employees whose individual skills, curiosity and passion for their work, contribute to the overall success of our business. Our core values (Accountability, Collaboration, Transparency, Resilience, and Respect) are the driving force of our culture across our locations around the globe. We offer our employees a comprehensive benefits package including perks such as tuition reimbursement, awesome company discounts, back-up day care, community service events, pet and baby swag and much more! We are all learning and creating together, and having some major fun along the way. 

Neustar does not accept unsolicited resumes from external firms or agencies. Neustar will not be responsible for placement fees associated with unsolicited resumes.

DIVERSITY

Diversity, inclusion and teamwork are second nature to Neustar; and these values permeate our entire business structure. Neustar is committed to creating an environment where a wide spectrum of opinions and beliefs are actively sought, listened to and respected. Further, our talented workforce draws from the many geographic areas and markets in which Neustar operates worldwide, which represents a distinct competitive advantage. The rich and varied personal and professional backgrounds of our employees make Neustar a dynamic and rewarding company at which to build a career. We invite you to join us.

EOE of Minorities/Females/Vets/Disability

Neustar, Inc. considers all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, or status as a Vietnam-era or special disabled veteran in accordance with federal law and other state and local requirements. Neustar, Inc., complies with applicable state and local laws prohibiting discrimination in employment and provides reasonable accommodation to qualified individuals with disabilities in accordance with the American with Disabilities Act (ADA) and applicable state and local laws.