Sr. Product Marketing Manager
Vimeo is looking for an experienced, results-oriented Product Marketer to drive growth across Vimeo’s suite of products. You’re a good fit for this role if you can work cross-functionally and toggle between creative ideation and data-driven analysis. You will be primarily focused on strategic initiatives and funnel optimization across user acquisition, activation, and engagement. If you’re excited about helping creative professionals and businesses make an impact through video, then Vimeo is the place for you.
What you’ll do:
- Improve the onboarding experience for new users by personalizing the customer journey and capturing data about our users
- Help build and drive the efficiency and effectiveness of the customer funnel by informing the product roadmap and testing plan
- Work cross-functionally to conduct high-impact experiments that provide consistent learning on marketing campaigns and messaging
- Understand how our product grows among key segments across the customer lifecycle and set measurable business goals and track progress against them
- Build a deep understanding of the customer and serve as their voice, collecting and prioritizing user feedback with the Product Team
- Identify the target customer and create positioning and messaging statements that effectively communicate the value prop and differentiate our product offering
- Own the Vimeo referral program and determine ways to increase adoption and impact
Skills and knowledge you should possess:
- 5+ years of product marketing experience at a SaaS company
- Excellent copywriting skills and ability to adapt messaging to buyer stage, persona, and industry
- Ability to take complex ideas and turn them into simple and intuitive communication
- Experience working with and influencing a cross-functional team
- Growth mindset with the desire for continuous improvement
- Ability to empathize with the customer and view things from their point of view
- Proactively use data to inform decisions and to measure the impact of key initiatives (SQL proficiency a plus)
- Clear track record of driving business results through marketing and campaign strategy
- Strong project management skills with the ability to prioritize effectively
- Familiarity with Amplitude or Mixpanel are a plus
Vimeo is the world’s leading professional video platform and community. With over 150 million members across more than 150 countries, we help anyone grow their business by making it easy to create and market high-quality, impactful videos.
We work hard to enable creators of all kinds to succeed, and to that end, we prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and creativity. We’re committed to building a company and a community where people thrive by being themselves and are inspired to do their best work every day.
Vimeo is headquartered in New York City with offices around the world, and is an operating business of IAC. Learn more at www.vimeo.com.