SEM, Sr. Marketing Manager

| Greater NYC Area | Hybrid
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Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities — something that couldn’t be more important right now in our world, and in the tech industry.

We are looking for an experienced SEM/SEO Manager for our Marketing team. Your main responsibility will be to own the growth of traffic and revenue with a large focus on growth inside and outside the US.

KEY RESPONSIBILITIES

  • Oversee and guide Search strategy
  • Identify the keyword, and keyword phrases, to be targeted with the goal of page one rankings (web and mobile)
  • Use detailed analytics to understand customer segments and performance in order to best expand and optimize search campaigns
  • Perform day-to-day campaign optimization and management for Google, Bing, Yahoo
  • Keyword research, analysis, bid management, budget allocation
  • Optimize copy and landing pages for paid search engine marketing and search optimization marketing campaigns
  • Ads, keyword, ad groups and landing page development
  • On-site and off-site optimization recommendations and implementation
  • Competitive analysis and market research
  • Manage the SEM budget and allocate effectively within engines, campaigns, and keywords
  • Monitor and analyze competitor activity and marketplace trends and adjust plans accordingly
  • Use best practices and test-and-learn initiatives to optimize search engine performance
  • Drive profitability via growth, optimization, creative testing and landing page testing
  • Responsible for writing copy for all text based search ads and landing pages
  • Set expectations and roadmap to achieve SEM KPIs to drive qualified traffic and acquisitions
  • Daily, weekly, monthly campaign analytics, performance and reporting
  • Manage campaigns towards CPA/ROAS and acquisition KPIs
  • Work with Product teams to develop a comprehensive SEO strategy for both Organizer and Member acquisition.
  • Drive the SEO strategy for marketing team

REQUIRED QUALIFICATIONS

  • 8+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) and Search Optimization Marketing with a focus on performance marketing campaigns (CPA, CPL, ROI, ROAS.)
  • Strong interpersonal and verbal communication skills.
  • Excellent organizational skills and the ability to juggle multiple responsibilities.
  • Strong command / expertise in managing bid optimization platforms (DART Search, Kenshoo, Marin.)
  • Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs.)
  • Experience in leveraging site analytics programs for SEM and SEO analysis / insights (Google Analytics, Omniture, CoreMetrics.)
  • Familiarity with SyFu, SEM Rush, etc

If your experience fits some but not all of what’s listed, we’d still love to hear from you!

Our team is bold, supportive, and passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, and building diverse, dynamic teams. You in?

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • SwiftLanguages
    • React/ReduxLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement

Location

115 E 23rd St, New York, NY 10010

An Insider's view of Meetup

How would you describe the company’s work-life balance?

Meetup promotes a healthy balance and respect around work life, personal life, and family life. It's not simply policy but instead, the culture that lives with all employees (managers and leaders included). Work happens during our traditional business hours.

Harry Chiu

Head of Recruiting

What does your typical day look like?

As an engineer at Meetup, my mission is to build things that help product teams focus on our users and develop our product faster and with better quality. My team mob programs or pair programs by default, which works great for us because it increases code and architecture, knowledge sharing, focus, productivity and team bonding.

Jaclyn Jiménez

Senior Full Stack Engineer

How does the company support your career growth?

I created my own professional development path by participating in the Employee Resource Group and Diversity & Inclusion council. Participating and organizing these company initiatives allowed me to stretch my leadership muscles, understand the value of empathizing with my colleagues, and appreciate the ability to use my voice to influence change.

Lee Upshur

Pro Support Specialist

What is your vision for the company?

Meetup empowers personal growth through real human connections because we see a future built on deep trust and collective effort. We are creating a world where people can turn to each other to improve their lives. We believe that real, human connection drives real change.

David Siegel

CEO

What's something quirky about your company?

What I enjoy the most about working at Meetup is the people. As a mission driven company with a focus on building community, our community sets a great example. I consider myself incredibly lucky to work amongst such incredible individuals. I feel seen, supported, and empowered to not only be my unique self, but to make the changes I know I can.

Irina Demchenko

Senior Support Specialist

What are Meetup Perks + Benefits

Meetup Benefits Overview

Meetup Benefits include:
- Flexible Paid Time Off
- 16 weeks of paid family leave + option for addition unpaid leave
- 14 Company holidays
- Monthly wellness stipend
- Annual learning and development budget
- Health, Vision, and Dental coverage (with zero health premiums)
- 401K with employer match

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Current ERGs include: Women of Meetup, Meetup with Color, and Meetup with Pride
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Meetup provides employees who work out of HQ catered breakfast and lunch once per week.
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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