Technical Ad Operations Manager, Placed
Placed is the market leader in location-driven insights and ad intelligence. We're a fast-growing organization headquartered in downtown Seattle, focusing on connecting the physical and digital worlds to give brands, agencies, publishers and ad networks the ability to target location at scale, measure the offline impact of ads and deliver actionable insights into consumer behavior.
We’re looking for a Technical Ad Operations Manager to join Placed, a subsidiary of Snap Inc! Working closely with both internal and external teams, you will be responsible for the day-to-day strategic and tactical engagement on all aspects of technical implementation for measuring clients’ advertising campaigns. Working from our New York City office, you’ll collaborate with Client Services, Product, and Engineering to support measurement and reporting setup of new products and data feeds for all client reporting purposes.
What you’ll do:
- Onboard new media partners and manage technical setup within the Placed platform
- Manage, develop, and traffic Placed pixels for measuring client ad campaigns, both directly with Media Partners as well as with Agencies
- Be the expert on pixel, macro, and tagging solutions to ensure third parties are utilizing Placed products correctly. This includes debugging via browser related tools
- Monitor incoming pixel activity to ensure campaigns are being tracked properly
- Troubleshoot campaign issues and quickly resolve discrepancies
- Ensure there are proper communication channels amongst internal teams regarding campaigns
- Own and be an expert on internal tools and analysis
- Collaborate with Product team to develop new tools as needed to make your job more efficient
Minimum qualifications:
- 2+ years of experience in digital Ad Ops
Preferred qualifications:
- A great depth of understanding on the online advertising industry: desktop, mobile (web/in-app), video, and display technologies, as well as measurement platform knowledge
- Search integration experience (SA360/GoogleAds/Bing/Kenshoo/Marin)
- Experience working with large Publishers, Ad Networks, Ad Exchanges, DSPs, and DMPs
- Knowledge of cross-device matching and partners
- Advanced proficiency in Microsoft Excel and/or command line/SQL scripts
- Comfortable working with large data sets using a variety of tools
- Ability to write adserver specific pixels with appropriate macros
- Expertise in providing client-ready discrepancy reporting
- A self-starter who can work autonomously to build strong cross-functional relationships
- Familiarity with ad serving tools and rich-media solutions, as well as with Placed and/or other location-based measurement companies
- Previous experience in the agency space