Vice President, Demand Generation & Growth

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Stack Overflow is the largest, most trusted online community for developers to learn, share their knowledge, and build their careers. More than 60 million professional and aspiring programmers visit Stack Overflow each month to help solve coding problems, develop new skills, and find job opportunities. We partner with businesses to help them understand, hire, engage, and enable the world's developers. The products and services are focused on technical recruiting, developer marketing, and enterprise knowledge sharing. Our clientele includes Google, Microsoft, Bloomberg, and many other Fortune 500 names. We’re a profitable and fast growing organization looking for talented, self-directed individuals who combine technical know-how with excellent writing abilities. 

Stack Overflow is looking for a Vice President of Demand Generation & Growth to aggressively scale the revenue of our B2B SaaS knowledge sharing and collaboration platform, Stack Overflow for Teams while driving demand for our Reach and Relevance products, Stack Overflow Advertising and Stack Overflow Talent. This role will oversee digital marketing programs including ABM and SEO/SEM, events marketing, marketing operations, and growth marketing.

While we’re very open to hiring remote (globally), we need your working hours to overlap with at least the hours of 10AM - 1PM US Eastern time.

Who we’re looking for:

  • You are an experienced demand generation leader who has helped scale a fast growing SaaS business focused on developer & technology buyers, and successfully led and mentored a team.
  • You are highly-focused on driving revenue and demand generation programs, drawing from your experience, SaaS demand generation best practices, experimentation, and iteration.
  • You understand the B2B SaaS technology buyer - from C-Suite down to Developers and Technologists. You have marketed products to one or more of these B2B buyer personas. 
  • You are a strategic thinker and leader who will partner with Sales Leadership and the Senior Leadership Team to ensure alignment on strategy, resources, and KPIs.
  • You and your team are tasked with creating over $50M in qualified pipeline in 2021 through effective and efficient demand gen programs and optimization; you’ve achieved similar goals at a SaaS company in the past. 
  • You are a trusted partner, working closely with Product Marketing and the Content Team in order to shape the development of sales collateral, content marketing and thought leadership programs and materials, overseeing all related promotional planning.
  • You’re a partner with Sales leaders and Marketing Ops on key metrics, including marketing performance measurement, budgeting, strategic planning, process definition, and marketing systems and data. This includes getting highly detailed on demand generation attribution and the efficacy of marketing spend.
  • You have managed growth marketers, and will support their work across Product and Engineering in order to drive product-led growth for Stack Overflow for Teams.
  • You have managed individuals and teams to drive to results; this role will oversee all 10+ marketers.
  • You know why attention to detail is important and you focus on the details in everything you do.
  • You are comfortable working with data. You know how to get the data you need, how to analyze it, and how to act on what the data shows.
  • You have experience evaluating, selecting, and onboarding vendors and partners to hit team goals
  • You are comfortable defining and managing a multi-million dollar program budget.

What you’ll be doing:

  • Priority 1 - review our 2021 KPIs making any necessary changes in close partnership with Sales and Finance leadership while getting very detailed on reporting and attribution of 
  • Priority 2 - evaluate current channels and campaigns (working close with existing leadership and our analyst) in order to ensure we are expanding in the right directions in 2021, and that the team is resourced appropriately -- from headcount to our martech stack
  • Priority 3 - develop a content and omnichannel strategy to generate awareness and demand across all three LOBs while tracking and reducing CAC over time.
  • Your everyday responsibilities:
    • Lead the demand generation team
    • Ensure we are meeting our monthly and quarterly pipeline goals for each line of business
    • Collaborate across internal teams
    • Communicate demand generation strategy, challenges and wins to SLT

Who you’ll be working with:

  • You’ll be on the Marketing & Communications team, reporting to the Head of Marketing & Communications, where you’ll manage 10+ demand generation professionals
  • You’ll closely partner with our CRO and sales leadership in order to set, track against, and meet revenue targets specific to each line of business
  • In addition to your Sales and Marketing partners, you’ll also work with Product, RevOps, Customer Success, and the company’s Senior Leadership Team.
  • We’re a highly collaborative company. 

What You’ll Need:

  • At least 12+ years of marketing experience working within demand generation, with 7+ years experience working with b2b SaaS
  • Strong leadership skills, proven ability to build, motivate, and lead team to achieve results -- especially in a distributed work environment
  • Proven success in launching and successfully running demand gen marketing programs for B2B SaaS companies
  • Experience within the Salesforce ecosystem as well as working with Marketo to generate, capture, nurture, track and report on leads, conversions, and ROI
  • Strong analytical and quantitative skills in order to track campaigns, scale success and action on necessary changes; experience with budgeting, media planning and sponsorships and SEO/SEM
  • Excellent writing, communication, time management, and project management skills in order to thrive in a fast-paced environment with multiple, often competing priorities
  • Remote / USA-based

Also note:

  • If this job interests you but you aren’t certain if you meet all of the requirements, apply anyway - we value different perspectives and experience. We’ll only consider applications with a cover letter - please make sure to include yours and tell us what you’ll bring to the team.

What you’ll get in return:

  • Competitive Base Salary
  • 20 days paid vacation
  • Generous parental leave (16 weeks at 100% pay), family care leave, and unlimited sick days
  • Stock options
  • Completely free health insurance (no copay, no premiums)
  • Gym membership reimbursement
  • Employees will never be poked with a sharp stick

If you want to work remotely…. We’ll reimburse you up to $2,000 to set up a great home office.

If you want to work in our office… You’ll be in our headquarters in New York City, and enjoy additional benefits like free lunch every day prepared by our own in-house chefs, transportation reimbursement, and all the espresso you can drink.

Work Environment:

We’re a remote-friendly team. Whether you work remotely or work out of our office (re-opening June 2021 at the earliest due to COVID-19), you’ll be part of a remote work culture that emphasizes online communication (Slack, GitHub, Hangouts, Zoom, Stack Overflow for Teams).

Employment is conditioned upon successful completion of a background check and upon having the appropriate legal right to work.

Diverse teams build better products.

Legally, we need you to know this:

Stack Exchange, Inc. does not discriminate in employment matters on the basis of race, color, religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. We support workplace diversity.

But we want to add this:

We strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better company and better products. We are working hard to increase the diversity of our team wherever we can and we actively encourage everyone to consider becoming a part of it.


  #LIRemote

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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • jQueryLibraries
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • RedisDatabases
    • LookerAnalytics
    • FigmaDesign
    • JIRAManagement

Location

Conveniently located in lower Manhattan, just blocks from the water with unbelievable 360º views of the city, East River, and the Brooklyn Bridge.

An Insider's view of Stack Overflow

How would you describe the company’s work-life balance?

I often brag about this to my friends. Stack nails work-life balance! We’re encouraged to take the time off we need to recharge. We have a policy that allows caregivers to balance their workload and maintaining their responsibilities at home. As a single mom, I can adjust my schedule so that I can succeed at work and be a kindergarten teacher!

Dejanelle

Senior Events Manager

What's the biggest problem your team is solving?

Working on Stack Overflow for Teams product line, I get to help some of the most interesting companies in the world find genuine solutions to a myriad of problems. What's been most exciting has been learning from our clients as they find interesting new ways of using the product to solve the many different kinds of problems they face every day.

Matt

Sr. Sales Engineer

What does career growth look like on your team?

Stack Overflow invests in technology, coaching, and numerous resources to enable sales reps to upskill and succeed. The servant leadership culture supports my career growth because managers create a culture of trust, foster leadership in others, and build camaraderie amongst teammates. The support lets us put customers first and grow our careers!

Chris

Senior Account Manager

How do your team's ideas influence the company's direction?

We are passionate about our customers, and the Customer Success team is constantly working to ensure it's a valuable experience for them. The relationships we have, feedback we receive and our obsession with the customer journey allows us to make informed investments in our product and company direction, all while keeping the community at our core.

Jeff

Vice President of Customer Success

What’s the vibe like in the office?

Motivating! I am surrounded by leaders, mentors and peers who just want me to succeed and are constantly cheering me on. The people on my team, get me so excited to come to work everyday and make an impact!

Stephanie

Strategic Community Operations Manager

What are Stack Overflow Perks + Benefits

Stack Overflow Benefits Overview

From the beginning, Stack Overflow’s mission has been to be the best place anyone has ever worked. We make an extra effort to provide everything a person could ever want in a company, from completely free medical insurance to on-site chef prepared meals everyday. Stack Overflow truly cares about our employees as people, and we have provided benefits that reflect how people really live.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Stack Overflow covers 100% of the costs of preventative care, including x-rays for you and your family!
Vision Benefits
Our vision plan cover you and your family with a $150 credit towards lenses or frames each year for after a $20 copay for an eye exam.
Health Insurance Benefits
Stack Overflow covers 100% of the medical costs, from prescriptions to copays to major medical events (such as births!) through an employer-funded HRA.
Life Insurance
Employees are provided a $50,000 life insurance policy, with no premiums associated. If you would like supplemental insurance over and above that, a small amount will be deducted from your paycheck.
Wellness Programs
In addition to reimbursing up to $150 per month toward gym memberships or fitness class costs, we host virtual yoga sessions.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Stack Overflow provides a Roth IRA and Regular 401(K) options for our employees.
401(K) Matching
Stack Overflow matches 100% of employee contributions up to 3% on earnings and 50% of employee contributions between 3% and 5% of earnings. The company match is vested immediately.
Company Equity
As Stack Overflow isn’t public, employees are provided stock options upon their start, and then issued more upon later in their tenure for evergreen or promotion grants.
Employee Stock Purchase Plan
All of our employees receive stock options with their offer letter.
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Stack Overflow allows employees to participate in a DCA (Dependent Care Account), and employees can put up to $5,000 a year pre-taxed toward expenses for day camps, preschool, or au pair fees.
Generous Parental Leave
For employees who have worked here a year, Stack Overflow provides 16 weeks at 100% pay. This goes for adoptions, too.
Flexible Work Schedule
Stack has employees all over the world across many departments. While in the NY office hours are generally 9am-5pm, it is flexible and employees can generally work the hours they choose.
Remote Work Program
We have a remote-friendly culture. Before the pandemic we were 40% remote. Today, we’re fully remote through at least July 2021. So long as your timezone works for your team, work where you want.
Family Medical Leave
Stack Overflow provides 12 weeks of unpaid time, and also 7 days of paid leave per 12-month period in order to provide care for a family member who requires it of the employee.
Adoption Assistance
We assist our employees by offering financial assistance in the adoption of a child. We'll reimburse up to $5,000 to use towards legal expenses, adoption agencies or other adoption professional fees.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Each US employee at Stack Overflow earns 20 vacation days on a regular accrual schedule per paycheck. Upon reaching the third year of employment, employees earn 25 days per year.
Sabbatical
By 5th year of employment, they’ve earned dedicated time to relax and reset! Stack Overflow provides 4 weeks of paid time off and 1 week of credit added to your account.
Paid Holidays
Stack Overflow provides paid time off on all major federal holidays.
Paid Sick Days
Stack Overflow has unlimited sick days, though if employees are out more than a consecutive seven days, they could be eligible for Short Term Disability Leave and covered through our insurance.
Perks & Discounts
Casual Dress
Stack Overflow employees are encouraged to wear whatever makes them comfortable! Jeans and t-shirts are the norm. Whenever you see someone in a suit, you know they are here interviewing! :)
Commuter Benefits
Stack Overflow provides $130 toward commuter fees each month. Employees can choose between most NYC public transportation options include a monthly unlimited metrocard (most common).
Company Outings
Since so many teams have members who operate across many locations, department meet-ups are typically scheduled annually.
Free Daily Meals
Stack Overflow is lucky to have talented chefs and kitchen crew who work hard to provide delicious and nutritious lunches each day the office is open.
Game Room
While Stack doesn’t have a designated game room, there are various gaming stations throughout the office, including but not limited to: an Xbox, a Nintendo Switch, a dart board, and a ping pong tabl
Stocked Kitchen
If chefs preparing lunches weren’t enough for you, Stack Overflow also provides fully stocked pantry shelves ("Snack Overflow"), fresh fruit, fridges, and cabinets for all breakfast and snack needs.
Happy Hours
Fitness Subsidies
Stack Overflow reimburses up to $150 per month toward gym memberships, fitness classes, or equipment costs.
Home Office Stipend for Remote Employees
Remote employees will also be provided with a one-time reimbursable allowance of the equivalent of up to $2,000 USD to purchase office furniture, monitor, and computer peripherals.
Professional Development Benefits
Job Training & Conferences
Each employee is eligible for up to $2,500 for continuing education, conferences, etc. to advance their skills and knowledge each year.
Tuition Reimbursement
Stack Overflow provides employees who have been employed for 6 months with up to $5,250 in employer education assistance benefits tax-free each year for undergraduate or graduate courses that qualify.
Diversity Program
Stack Overflow takes diversity and inclusion seriously and firmly believes diverse teams build better products. We have several active affinity groups who host Slack channels and meetups.
Promote from within
Continuing Education stipend
Paid industry certifications

Additional Perks + Benefits

We really think about the experiences of our employees and how we can make lives easier. Little things like the remote employee holiday party stipend, or the take out reimbursement for new parents - these are small gestures, but show how we really understand our employees and support them in each aspect of their lives. Stack Overflow truly believes in everyone being able to bring their full selves to work.

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