Catchpoint is revolutionizing the Digital Experience Monitoring space, providing complete visibility into customer’s experiences from anywhere.  We provide real-time intelligence and proactive monitoring for internet applications and services to detect and fix issues faster. We are proud to partner with digital innovators like Google, L'Oréal, Verizon, Oracle, LinkedIn, Honeywell, Priceline, and Qualtrics, who trust Catchpoint to improve their brand experience and drive their business success. Catchpoint is venture backed by Battery Ventures and Sapphire, with a global headquarters in New York City. 

We are seeking a growth-oriented Vice President of Marketing, reporting to the CEO, to provide vision, strategy and execution across marketing disciplines for our Digital Experience Monitoring SaaS platform.  A next-generation leader of Marketing who brings high-velocity, data-driven sales and marketing experience from successful business software companies and who can apply those experiences in a uniquely successful go-to-market formula at Catchpoint.

 
RESPONSIBILITIES: 

• Partner with leaders across the company to translate the business objectives into a cohesive, comprehensive go-to-market strategy.
• Collaborate with Sales and Product groups to continuously refine go-to-market plans across multiple segments, verticals, product, channels and geographies.
• Drive the understanding of the market, the customers and their journey, and then to help build a world-class demand funnel.
• Build a category-leading, marketing-led culture that works as a peer at the senior leadership table, constantly helping to represent both the voice of the market and customer on all strategic and operational decisions.
• Lead and execute all Brand Marketing efforts across all channels including brand development, content marketing, social media, PR, influencer marketing, partnerships, advertising, experiential marketing and other events
• Help position the company as a thought leader among customers, in the press and analyst communities, and against competitors. Refine, improve and align the organization on product and solution value propositions.
• Communicate the marketing strategy across the company to ensure brand vision and values are understood.
• Oversee the corporate Demand Generation strategy and operations, across all channels, including campaigns, execution, and reporting & analysis.
• Manage and develop a team of 6; building capabilities and establishing goals to deliver results quarter over quarter, year over year. Engage and support career development.  Hire and develop new talent as the organization scales

 
REQUIREMENTS:

• 10+ years of relevant, B2B marketing experience, preferably for a global SaaS software company
• Proven ability to successfully lead marketing strategy and execution for a complex SaaS software product
• Ability to plan and execute scalable go-to-market strategies to support company, sector and product growth – Both organic and inorganic
• An understanding of the sales pipeline, key drivers, and the role that marketing plays at each stage of the buyer and customer journeys
• A passion and track-record of conceiving and executing impactful brand campaigns and content that break through market clutter
• Ability to influence others and gain buy-in at the team, peer and executive level
• Bachelor’s degree in marketing, Business or related field; MBA or advanced degree a plus
• Must be comfortable working in a fast-moving start-up environment, where everyone must be willing to be the “Floor Sweeper” and have a get it done attitude