VP, Acquisition

| Greater NYC Area

About Better.com:

We’re one of the fastest growing homeownership companies in America. Why? Because we’re making homeownership simpler, faster — and most importantly, more accessible for all Americans.

By combining smarter technology with a desire to not just change one piece of the journey but the entire makeup of what it’s like to buy and own a home in this country, we’re building things that don’t exist yet. 

Better.com by the numbers: 

  • We fund $600 million in home loans per month
  • Nearly $5 billion in loans funded since our inception in 2016
  • 2 years running, we’re one of Crain’s “Best Places to work”
  • We’re #11 on Fortune’s Best Places to Work in NYC
  • And #964 on Inc.’s 2019 “5000 Fastest-Growing Companies” 
  • We’ve secured over $254 million from our investors to date 
  • ...and counting

We continue to outpace the industry at every turn. We’ve recently joined forces in partnership with Ally Bank. Plus, our backers have helped build some of the most transformative tech and finance companies in history. Kleiner Perkins, Goldman Sachs, IA Ventures, American Express, Citigroup, Activant Capital, and others have all invested in our vision of redefining the entire homebuying journey.

A Better opportunity:

 As Better’s VP of Acquisition, you will lead a team focused on growing and optimizing our direct-to-consumer customer acquisition program.  We have strong capital markets and tech advantages, and are constantly evolving our digital product and customer experiences.  To drive our goals of capturing massive market share, our acquisition team identifies the right audiences to target, the right media channels to acquire them, and manages our spend across those channels with hawkish attention to performance.  

 We expect ingenuity and entrepreneurialism in identifying and creating value from our VP of Acquisitions: media dollars and time spent negotiating are your investments and funded customers are your returns.  You are data-forward and obsessive about performance, and passionate about getting things done in concert with other groups, including sales, capital markets, brand marketing, and creative.  You view media channels and campaigns as investment opportunities to be valued, and leveraged to form an optimal portfolio of customer acquisition. You get that Better.com is the best solution for the end customer and you will fight with every tool you have to win for us and them.  

 You will have a successful track record of leadership, management, and executing on projects under short timelines. Together, we can shape the future of homeownership in America. It will be a fierce battle, but it will be rewarding.

Responsibilities will include:

  • Manage and grow a team of 3 (and counting) focused on optimizing marketing channels, audience targeting strategies, creative campaigns, and product experiences
  • Own budget and partner with rest of org in hitting main KPIs: cost per application and maximizing expected revenue
  • Creatively deliver performance improvements through media trading, customer targeting, and negotiations with key partners
  • Build and reinforce internal dashboards and analytics. Test hypotheses, pulling data and performing analyses to monitor and evaluate performance
  • Partner with creative team to improve upon asset requests and delivery
  • Collaborate with Lifecycle to improve conversion rates using email, sms, content, and SEO
  • Collaborate with Executive leadership, run meetings and coordinate group/business-wide efforts to maximise funded units from clicks and leads acquired
  • Maintain feedback loop with sales and ops to ensure volume goals and capacity are aligned 
  • Own media and channel strategy, along with oversight of media buying execution
  • Develop, execute and manage roadmap of paid growth for Better

 About You:

You want to win. You are someone who loves finding opportunities that others miss. You can separate the signal from the noise, and approach things with a fresh perspective and open mind.  You won't stop until you find a Better way. 

  • You have experience at the cutting edge of Growth or Performance Marketing, or in managing a P&L/trading desk.  You’ve managed portfolios to maximise performance (volume/ROI) and owned a budget.
  • You have a quantitative/analytical mindset, and personal experience using data to develop consumer insights to drive both media, channel, and creative strategies
  • “High and low” perspective - ability to go from 1,000 feet as a leader to 10 feet as an executor as needed.  Experience architecting and implementing testing and optimization plans.  
  • Comfortable in a fast-paced environment where business needs change
  • Ability to hire, manage, and build a team
  • Entrepreneurial spirit. You enjoy making things better and cheaper.
  • Team player

Bonus points for:

  • Previous experience in start-up environments 
  • Previous finance or mortgage experience
  • Experience with leads-buying
  • Experience with constant evaluation of new and different opportunities, with a desire to apply your skills to a new marketplace

 Things we value:

  • Curiosity. Why? How? Repeat.
  • Nerdiness. Financial news and trends are fascinating. Seriously.   
  • Relentlessness. No one here gives up. We try. We fail. We try again.
  • Passion. If you don’t get excited about homeownership, mortgages, and real estate, it simply won’t work.
  • Smarts: book and street. We have to use all the tools at our disposal to build Better.
  • Empathy and Compassion. You understand that people's biggest dreams are in your hands.
  • Communication. Can you ask for help or put your hand up when you don’t understand?
  • Building. Doing. Making. Yes, we have to do a lot of thinking and talking to figure this stuff out, but you can’t wait to leave the conversation and build it.
Read Full Job Description

Location

Across the street from the tallest building in the western hemisphere.

An Insider's view of Better.com

How would you describe the company’s work-life balance?

It's not a secret that at a successful start-up, you have to work hard. That's why we have a very liberal work-from-home and unlimited PTO policy at Better. We know that people perform their best when they're happy and healthy, and emphasize that your individual needs being met are what helps meet the needs of our customers.

David

Sales

What does your typical day look like?

First, I glance at emails and my calendar. Then, I put in my free Seamless order (lunch and dinner is covered). I then use the first few hours of my day for deep thinking and problem solving where I sit with my notebook to brainstorm and sketch out ideas and initiatives. After lunch is when I have all of my meetings with teams in the US and India.

Jillian

Collateral

How has your career grown since starting at the company?

I started as an Office Manager from Undergrad. A year later, I became a Customer Experience Associate for our Mortgage Operations team, and 3 months after that, I managed a team of 10 associates. Two years later, I found myself as a Customer Experience Strategist. I've had the opportunity to grow tremendously within and outside of my roles.

Kristin

Customer Experience Strategist

What are Better.com Perks + Benefits

Better.com Benefits Overview

Life/work, not work/life- All work and no play is a recipe for a breakdown. So we give our team members unlimited time off.

Community Feels- Happy hours, birthday parties, book clubs, and more. We believe in building a community, not just a company.

Tools of the Trade- From cozy couches to new computers, Better provides whatever you need to help us succeed.

Full Health Bars- We take care of our own. Better offers fully funded health, dental, and vision benefits, as well as a 401k plan and up to 20 weeks paid parental leave.

Food For Days- Hungry employees aren’t happy employees. That’s why Better team members get free lunch, dinner, and snacks. Every. Single. Day.

Competitive Compensation- Cash and equity. If you care about that sort of thing. Which we do.

Culture
Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
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