theSkimm'
We're hiring a VP, Brand Marketing.
About our team and what we'll build together
Our marketing team is a small group of fast-moving, data-driven and creative thinkers who nurture and grow theSkimm brand and community, while driving audience growth and engagement across all platforms. In 2022, we're gearing up to continue making an impact for millenial women and enabling them to live their smartest lives.
You will be responsible for leading the team that brings our brand, events, strategic marketing partnerships, product launches and go-to-market campaigns to life. This role is equal parts strategic, creative, and execution oriented. You will lead the strategy, ideation, and execution of marketing campaigns at theSkimm always through the lens of our high brand standards. We're looking for someone who can leverage insights on our audience, products and market trends to build an innovative approach to messaging, campaign ideas, and tactics targeting current Skimm'rs and new audiences alike at key moments in their user journey. Above all, you are creative and can lead concepting and creative reviews.
You will be critical to the success of the business long term and will be a player-coach leading a nimble team while working in collaboration with growth, audience development, performance marketing, social media, and insights. This role will run an integrated approach, in partnership with leaders across the company, to drive key moments in the year, which ladder up to the greater brand vision and business goals. This role will report into the SVP of Brand Marketing & Communications and will lead a team of six.
How you'll contribute to our mission
Strategy

• Create programs that drive brand awareness, engagement and increase brand trust, in addition to supporting theSkimm's growth and revenue goals
• Develop strategies and initiatives to reach new and diverse audiences, while deepening engagement with existing audiences
• Manage the brand and marketing strategy, messaging, and go-to-market planning
• Lead the evolution of our event and tentpole strategy and implementation
• Lead marketing for media, event, campaign and new product launches (inclusive of positioning, messaging, value propositions)
• Support the development of our strategic marketing partnerships strategy

Team

• Manage a team of six smart, passionate marketers who focus on brand, campaigns, partnerships and events
• Refine and drive processes, tools, goal-setting and reporting

Execution

• Manage the team executing go-to-market campaigns for new initiatives, on-going campaigns, events and strategic marketing partnerships
• Own stakeholder alignment around brand campaigns, project briefing, planning, budgeting, cross functional communication, and execution
• Success metrics will tie to quarterly and annual priorities aligned with: key brand metrics (awareness, relevance, favorability), growth, loyalty, and revenue

You're ready for this! Here's a bit more about what we're looking for
We're looking for a passionate, creative and strategic leader with a track-record of building brands through innovation, creativity and storytelling. You will have a deep understanding of how brand and digital marketing intersect to drive growth in fast-moving environments and will be someone who builds strong partnerships across the industry and serves as an enabling force within the organization. You will demonstrate a bias toward action and be ready to roll up your sleeves to get things done. You will have a flexible and creative mindset to try different marketing approaches but can also pull from a track record of prior success.
Ideal qualifications/experience:

• 10+ years of brand / consumer marketing experience
• 4+ years of management experience
• Experience building innovative brands and go to market campaigns
• Capacity to balance short-term needs with longer term vision
• Fluency in digital marketing, including a clear understanding of building brands and communities in digital channels, social media, content, etc.
• Understanding of the interplay between brand and performance marketing and how to best leverage across channels
• Exceptional project management and presentation skills
• Experience working at hyper-growth, fast-paced organizations
• A love of theSkimm's brand and respect of its audience

Why we love working here
We are mission driven and values driven:
We are collectively building an impactful brand for women by helping them maneuver through life's necessities. We are providing this community with information and resources so they have the ability, agency and confidence to live their smartest lives. Every role has a purpose and allows us to equip and enable women to make their best decisions, feel more educated and have the right knowledge at the right time.
We are values driven at every point - how we work, the way we work and our culture come straight from our core values. Each of us support this incredible brand and take part in its continued growth, fulfilling the needs of our audience each and every day.
We put you and your personal lives first - we have a generous benefits policy that demonstrates we are listening to what our employees need:

• Unlimited vacation policy and generous holiday observances
• Hybrid working model with flexibility for remote work
• Comprehensive insurance plans and commuter benefits
• Auto enrollment into a MassMutual 401(k) plan starting on your first day
• Access to family building and fertility benefits
• Rewards for every work anniversary
• One month paid sabbatical after your five year anniversary as a full-time employee

We support our parents at all points on their journey: 

• Generous paid parental leave
• Access to family building and fertility benefits
• Flexible and broad scale child support program

Your well being is our priority: 

• We honor Sacred Time in our workplace
• We have aligned company "time off" during the summer to truly allow for us all to break from our work at the same time
• We offer fitness membership reimbursement
• One Medical Membership is included with our benefits

We have a vibrant, collaborative and supportive culture (we celebrate and have fun!):

• Weekly company updates lead by our co-founders/co-CEOs
• Weekly lunch stipend for HQ employees
• Two opportunities each year for our entire organization to come together IRL in NYC
• Employee awards ceremonies to celebrate individual accomplishments
• Clubs and activities designed to meet other employees like book clubs, new hire buddy programs, rooftop lunches, off-sites, and wellness focused classes
• Numerous culture events that enable our workforce, in the office and remote, to connect and have fun

Your career and development are a priority: 

• Annual learning and development stipend
• LEAD@theSkimm, our leadership development program
• DEI initiatives to ensure we are the best partners and colleagues to each other
• Career development guidance and planning

And more...

• Competitive salary and equity packages
• Complimentary access to theSkimm's suite of membership products and swag
• The opportunity to be part of a values-driven, hardworking, and diverse group of people building a media company that makes it easier to live smarter

Our story, Skimm'd
We're a mission-driven digital media company giving millennial women the information they need to live their smartest lives.
At our core, we are writers, editors, producers, designers, marketers, engineers, analysts, sellers, creatives and strategists all working together to achieve this goal.
Since launching in 2012, we have become a trusted source for a community of millions of Skimm'rs by seamlessly integrating into their existing routines, fundamentally changing the way our audience consumes news and makes decisions. Our flagship product, the Daily Skimm , remains the fastest-growing newsletter on the market, and we continue to innovate, find new ways to Skimm everything from finance and careers to voting, wellness and downtime . Our product suite has expanded to include three top-rated podcasts, " Skimm This '', " Pop Cultured ", and " 9 to 5ish ," theSkimm mobile app , Skimm Money and Skimm Your Life newsletters, a new virtual course series called SkimmU , and Skimm Studios for innovative in-house video and audio content. Our first book, How to Skimm Your Life , was released in June 2019 and debuted at #1 on The New York Times Best Seller list.
And we're not done! We continue to grow the breadth of our offerings in life's necessary categories and by expanding our products across events, commerce, customized content and audio, our ecosystem will become the go-to resource for this generation - and the ones that follow - in the most critical areas of their lives.
Come join us!
Learn more about us and our other opportunities here .
What about the office?
This is a full-time role based in New York, NY with flexibility for remote work.
Our office is available to use three days a week - Tuesday, Wednesday, and Thursday. We have a hybrid environment and ask that employees within the New York Metro area come together in person a minimum of three days per month. All other days are up to the discretion of the employees during the three days a week that the office will be open. We are continuing to closely monitor the state of COVID-19 in New York and will adjust this plan accordingly.
We will require COVID-19 vaccinations for anyone coming to our office. We are following CDC recommendations and will also require additional boosters, and will always follow CDC and NY state guidance on wearing masks in the office.