VP, Brand Marketing
Summary
We're looking for a VP, Brand Marketing to lead the growth of our brand and business by leading our brand initiatives and teams including Influencers and Content Marketing, Social Media, Partnerships, Experiential Marketing, and Brand Campaigns. You will drive the strategy, ideation, execution, and reporting of all brand marketing campaigns and initiatives. This role will lead a currently 20 person team. The VP, Brand Marketing reports to the CEO and is based in our Noho, NYC headquarters.
Some of what you’ll do:
- Lead our large (and growing!) Brand Marketing department, which encompasses Content Marketing, Social Media, Partnerships, Campaign Launches, and Experiential Marketing
- Oversee the development of a short- and long-term brand activation calendar to build awareness, brand equity, and drive revenue
- Mentor and guide a team of direct and indirect reports to ensure the entire team has the tools and skillsets needed to grow and succeed
- Ensure we're developing scalable processes for stakeholder alignment, project briefing, planning, budgeting, cross functional communication, execution, launching, reporting, and hindsight learning
- Have the highest standards for building Away brand equity, brand awareness, and driving revenue
Who you are:
- You have 15+ years of experience in a brand/marketing function that spans influencers, content creation, social media, partnerships, experiential, and brand campaigns, as well as 5-10 years of experience leading and inspiring exceptional teams
- Your general management skills could be a case study—you deeply understand how to build and scale innovative, thriving, and productive teams, and love working with others to bring out the best in them and their work
- You are well connected in the media landscape and have a deep understanding of how earned media can help build a brand
- You deeply understand brand and creative, but also always think through the quantitive impact of all brand activities
- Your communication skills are unrivaled, and you know how to make people listen and understand
- You’re extremely organized and adept at creating (and sticking to!) timelines and budgets
- You love to travel (but that's a given)
Benefits
- Competitive salary + equity
- Health, dental, and vision insurance
- Fitness reimbursement
- Quarterly company outings
- Annual international team trips
ABOUT AWAY
Away (awaytravel.com) is modernizing the travel experience, beginning with your luggage, while striving to set the example for how socially conscious companies should conduct themselves. In November 2015, we launched our brand in Vogue, GQ, and USA Today, and have been featured in over 80 publications including New York Magazine, Travel + Leisure, and Wallpaper*. Away was founded by two Warby Parker alums and has raised $31M in venture funding from investors including Global Founders Capital, Forerunner Ventures, and Accel Partners.