Are you a passionate brand builder and storyteller who is excited about defining a category and creating a differentiated position in the cybersecurity marketplace? Do you obsess about the customer, their needs and mindset, and how you entice, educate and inform them about technology products? Are you a business leader who is as comfortable in the board room as in the creative ideation session? Do you thrive in an outcome-oriented environment and get excited about solving problems? Are you an empathetic leader who knows how to inspire and mentor creative, communication and marketing talent to do their best work? Join Dashlane as the Vice President, Brand and PR to make security simple for millions of businesses and their people.

We’re looking for a Vice President, Brand and PR who is passionate about creating an elevated, customer-centric, brand experience for Dashlane. They will lead the development & activation of the brand & communication strategy to drive growth and increase market share by elevating awareness, consumer acquisition, retention, and loyalty.

The VP is responsible for delivering a full-funnel brand and communication program, that builds upon our brand heritage, and drives the business on an upward trajectory. This person will own brand marketing, creative, content, and all PR / communications focusing on the Dashlane brand and its product line. They will partner with growth, product marketing, brand design, sales and customer success to activate the Brand across all channels ensuring a cohesive go-to-market approach with consistent look and feel, voice, messaging, content. They will also work closely with analytics and research to track brand health and use data to inform strategy. The VP will identify distinct marketing opportunities at pivotal moments and deploy effective brand storytelling to fuel sales and brand growth.

Our ideal candidate is a highly self-motivated, proactive, and collaborative leader who can build brands from conceptual strategy to a polished experience. They will not only be a strong marketer, but also a creative problem solver who is an enthusiastic cross-functional partner, and will use data and customer insights to develop customer-centric solutions that drive the business. This person is role-model in the organization known for their ability to build and mentor a high performing team. 

This role can be either in person in our New York office, or work remotely in the US (EDT preferred) 

At Dashlane you will:

• Lead the strategic development, and execution of the Dashlane brand strategy  
• Continuously evolve the brand to make sure Dashlane is current with macro trends, maintain relevance and drive brand desirability 
• In collaboration with CMO and functional peers, establish brand health and marketing KPIs to inform go-to-market strategies and actions.   
• Develop marketing programs to drive brand demand, and commercialization strategies across all paid, and non-paid channels, inclusive of the brand, growth / lifecycle, content, and sales enablement to achieve the growth plan 
• Drive category defining thought-leadership programming through paid, owned and earned media 
• Own content strategy, development and execution across the customer flywheel
• Own creative development and production of all brand, acquisition, retention, content and sales enablement materials to support marketing and sales initiatives   
• Ensure integrated decision-making occurs by involving key stakeholders throughout the marketing and PR/communications program development, execution, and results  
• Develop and lead Dashlane’s reputation strategy across industry press and cultivating key media relationships.
• Oversee all campaign development—including strategic collaboration with marketing, campaign development, testing programs and iteration, creative development, production and execution  
• Maintain and elevate a consistent voice, in partnership with brand design, that seamlessly activates the brand across all marketing touch points. 
• Work with growth, analytics, research to constantly test and learn and maximize response  
• Be an expert in the latest and greatest digital multi-formats & channels (social, display, video, email, web, content etc.) and constantly push the boundaries of our creative output  
• Inspire, mentor, manage a team of marketing, creative and PR/comm team members to do their best work   
• Responsible for out-of-house creative and PR agencies, freelancers and other resources needed to drive cost efficient, and effective deliverables 

Requirements:

• 10+ years of experience in strategic marketing and brand building roles leading brand marketing, commercial creative  and / or communications strategy  
• 5+ years of experience in leadership roles, managing high performing teams

We're Also Looking For:

• Proven track record of creating category-defining brand strategy 
• Proven expert in successfully leveraging brand to drive scalable business growth
• Expert in Brand activation, Digital Marketing (SEO, SEM, Display, Retargeting, Video, Paid Social), and Content Marketing
• Holistic thinker with thorough understanding of full-funnel techniques and strategies  
• A leader who has successfully built and led marketing, creative and PR teams
• Top digital marketer who keeps abreast of the latest tools, techniques, & technologies  
• Demonstrated ability to enthusiastically and proactively manage the creative process from concept to completion working closely with inputs from key partners to ensure strategy, brand and customer alignment
• Consistently leverages data, analytics, insights and metrics to propel brand strategy and execute compelling marketing programs that deliver measurable value.
• Track-record of producing and presenting compelling, convincing market data and information to a perceptive and experienced executive leadership team.
• Extraordinary interpersonal and communication skills, cultivator of collaboratively working relationships with teams across an organization
• Inspires creative thinking and a “make it happen” mindset for employees at all levels
• Thoughtfully hired, mentored and retained a world-class team within a fast-paced, hyper-growth, ever-changing industry
• Grows and maintains strong dynamics between media partners, agencies, studios, networks, producers, digital specialists, and influencers to create a variety of engaging brand experiences successfully.
• Strong leadership presence and ability to lead directly and through influence
• Experience working effectively in a heavily cross-functional, fast-paced environment
• Somebody with a high EQ, who understands the “what” but places equal value on “how” to get things done
• Flexible, positive, proactive with a strong bias towards action 
• Passion for and experience marketing to small and medium-sized businesses