VP Creative

| Greater NYC Area
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Looking for a job to get you out of bed?

The VP, Creative Director is responsible for shaping and driving a creative strategy that will catapult Casper into its next chapter of growth and category authority. The VP is a dynamic leader responsible for innovative campaigns and messaging; bringing our products, people and mission to life across all channels. They must have a proven record of translating business and marketing strategies into inspiring world-class creative that resonate with customers. The ideal candidate should be an experienced senior creative leader who can manage an extensive creative portfolio and demonstrates experience translating a creative vision across many channels including our websites, social media, physical spaces and digital media. This is a highly collaborative role requiring strong communication skills and the ability to partner with many teams as well as external partners.  This person is a team leader who can elevate the work developed by their teams as well as  attract, develop and retain top creative talent. This person must have passion, capability, resourcefulness and relentlessly high standards to help drive the creative vision for Casper. This role reports into the Chief Marketing Officer. 

Casper (Casper.com) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep products—including mattresses, pillows, bedding, and furniture—designed in-house by the Company’s award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper owns and operates Sleep Shops across North America and its products are available at a growing list of retailers.

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

When you’re not catching zzz’s, this is what you’ll do

  • Establish and own creative direction that evolves and distinguishes the Casper brand, being obsessed with the brand’s purpose, consistency, and legitimacy
  • Translate marketing, creative, and strategic objectives into branded assets that drive prospective and customer engagement, adapting to different channels
  • Provide expertise and industry perspective where technology, retail, and lifestyle culture meet with culturally-relevant concepts and campaigns responsible for growing brand equity and awareness while driving results.
  • Have up to date expertise in today’s complex digital landscape and be able to develop concepts for multi-platform, multi-channel projects that meet business objectives
  • Present multi-platform, multi-channel creative solutions and gracefully defend creative decisions to executive management
  • Lead a multi-disciplinary team of creatives, defining goals that help to reach company objectives, ensuring role clarity, accountability, and delegation
  • Monitor creative output ensuring direct reports are effectively managing goals and priorities within their scope and areas of accountability.
  • Provide high-level creative direction and guidance to  optimize creative work produced by the teams (internal and external)
  • Creatively inspire and motivate the team, and the company at large.
  • Build relationships and collaborate cross-functionally with peers in leadership
  • Evaluate talent and develop staffing plans to support business demands. Act as a coach and mentor to employees, providing them with career-broadening opportunities
 
Our dream candidate has…
  • Abstract-thinking with creative energy, confidence and self-motivation
  • An aptitude to be a key partner in a high-level team of creative and strategic thinkers obsessed with brand relevance in a fast-paced constantly changing retail culture
  • 15+ years working in lifestyle, category-relevant product or retail brands, both in-house and in an agency, ideally with an omnichannel brand
  • 10+ years leading and developing creative talent across all areas of expertise
  • Proven track record of influencing up and across in matrixed organizations to deliver results
  • End to end experience creatively leading productions for linear and non-linear TV, social media etc. 
  • A compelling storyteller with a clear talent for managing the delivery of concise, emotional and thoughtful work both strategically and creatively
  • Has a point of view yet champions collaboration in their team and across departments
  • The highest professional and ethical standards
The syrup on your waffles
  • Participation in our HQ bonus program for some splurging and equity so that you’re part of the Casper family.
  • Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...)..
  • Wellness programs like cash incentives for tracking sleep and fitness.
  • Unlimited vacation policy.  If you need time off just take it; we trust you!
  • A generous product allowance!

If you dream about this stuff this job is probably right for you.  We look forward to learning more about you!

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • OracleDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement

Location

3 World Trade, New York, NY 10007

An Insider's view of Casper

What's something quirky about your company?

Casper is a sleep company that aims to awaken the potential of a well-rested world —not just for our customers but our employees too! I was amazed that employees get to “sleep in” the Monday following daylight savings time, letting us catch up on the hour we lost!

Hannah

Engineering Manager

What's the biggest problem your team is solving?

Managing the supply chain network's efficiency as the company continues to grow. . With multiple variations of size, color, and packaging to meet all of our sales channel needs, we have to be diligent and proactive to ensure that our manufacturers have a plan on what our production requirements are 3-4 months in advance.

Aaron

Supply Planning Manager

What makes someone successful on your team?

Success on my team means someone who is not only a subject matter expert but possesses a true passion and curiosity to solve complex problems, mine for insights and think creatively. Success also means building strong relationships across the organization, being highly collaborative and serving as a ‘go-to’ resource across the enterprise.

Katie

VP, Performance Media

What is your vision for the company?

Our mission: awaken the potential of a well-rested world. If you're better rested, you're able to fulfill everything else you want to do in the world. Casper is leading a movement in the importance of sleep, inspiring people to invest in their rest and creating the best products and services for better sleep.

Neil

Chief Strategy Officer & Co-Founder

How do you collaborate with other teams in the company?

The Creative team at Casper collaborates with every team. Within our own organization, we have Product Design, Digital Design, Environmental Design & Brand Creative - so there is obvious cross-disciplinary collaboration. We also work with Marketing, Retail, Wholesale, Ops, and others to bring our brand and products to life across all channels

June

Senior Director, Marketing Operations

What are Casper Perks + Benefits

Casper Benefits Overview

The syrup on your waffles
1) Participation in our HQ bonus program for some splurging and equity so that you’re part of the Casper family.
2) Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...)..
3) Wellness programs like cash incentives for tracking sleep and fitness, credits for your favorite studios and in-office activities
4) Unlimited vacation policy. If you need time off just take it; we trust you!
5) Catered lunches twice a week to give you time to catch up with your teammate
6) Free snacks and coffee, including a huge breakfast selection (10 types of cereal anyone?)
7) A full gifted bed set when you join and product discounts for friends and family!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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