VP, Global Growth Marketing & Strategy at Smartly.io

| Greater NYC Area
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Are you a pioneering  customer acquisition expert?  Are you humble, yet ambitious to become the best at what you do?  Do you leverage insights and data to identify trends and technologies that help target core audiences - including prospects and current users - to drive engagement, generate demand and grow revenue in ways we never imagined?  If so then read on...

Smartly.io is seeking a driven leader with exceptional demand generation experience and a talent for empowering high performing teams to join our marketing leadership team as the VP of Global Growth Marketing & Strategy. You will play a pivotal part in our continued success and extremely fast growth, ensuring that our sales teams around the world have sufficient pipeline to have effective conversations with qualified prospects each and every day.  You will take ownership of the scalable, predictable and repeatable process of creating sales pipeline by guiding prospects all the way through the funnel, from anonymous visitor to delighted customer. You will oversee all aspects of demand generation to achieve revenue goals that support the company's fast-paced growth. You will lead a team that collaborates across functions to execute and optimize integrated, multi-channel programs that nurture and ultimately deliver qualified, high-quality leads to our B2B sales team. You'll define channel, waterfall conversion, and ROI goals and reporting, and then own achievement of those goals.  We are seeking an analytical, strategic and results-driven marketer who likes to roll up your sleeves and get things done. This strategic role requires an individual with a strong analytical mindset and a passion for strategy development, program planning & execution, team management and process optimization to work cross-functionally and prescribe the best path to our aggressive growth targets.

As a direct report to our CMO, VP of Global Marketing, you'll partner with leaders across Marketing, Sales, Revenue Operations, and others to develop and evolve ideas that bring together customer engagement with company goals and sales objectives driving cross-functional initiatives to ensure optimal demand capture and performance throughout our entire funnel. 

As the VP, Global Growth Marketing & Strategy, you will...
  • Lead a team of marketing professionals to successfully develop a data-driven, comprehensive, full-funnel demand generation and acquisition strategy.
  • Develop a strategy that combines both technical and content elements, to drive ongoing improvements in SEO and organic search results.
  • Create collaborative partnerships across the organization to identify, launch and refine holistic inbound and outbound demand generation strategies.
  • Highly analytical with a proven ability to work with data to find areas of improvement across a complex marketing funnel. Own the analysis, reporting and optimization of all demand generation programs with both the ability and desire to optimize ROMI and sales efficiency.
  • Get to the root of issues and blockers and then implement the tools, technologies, and internal processes to get the job done.
  • Partner with revenue operations, marketing, and sales leadership to present insights and advocate for programs/campaigns to reach our pipeline and revenue goals.
  • Lead analysis and reporting efforts of our marketing metrics in partnership with our RevOps team, and keep cross-functional teams and executives informed of attainment against KPIs.
  • Create thorough and thoughtful digital marketing plans for our launches, presenting them to leadership and our board when needed.
We are looking for you if you have…
  • 10+ years of experience in demand generation or revenue management/planning roles; preferably at a consumer or B2B high tech growth company; ad tech or martech experience is a big plus!
  • A track-record of measurable success in developing and growing enterprise pipeline through innovative campaigns and programs to scale company growth.
  • Self-motivated, revenue driven, and passionate about helping Smartly.io become the undisputed leader in our industry.
  • Strong track record of working cross-functionally in a fast-paced environment.
  • Significant experience partnering with Sales to find effective and efficient ways to build and accelerate pipeline.
  • Hands-on approach with integrated campaign development and execution.
  • Ability to navigate ambiguity and manage competing priorities with ease.
  • Outstanding writing skills to develop creative and effective campaign messaging.
  • Expertise in multi-stage demand gen funnels and related technologies including marketing automation (e.g., HubSpot), ABM (e.g., Terminus), CRM (e.g., Salesforce), enablement (e.g., Highspot), and business intelligence systems (e.g., Tableau) along with all of the major digital and social platforms.
  • Experience integrating leading sales enablement and knowledge systems 
  • Deep interest in the data underlying the funnel and ability to nerd out on the data, so we can do things like (1) track cost of customer acquisition (CAC) at the marketing campaign level and (2) produce action-oriented, insight-driven reporting.
  • A bachelor’s degree in business or a related field; post-graduate qualifications are a plus.

#LI-MD


Meet Smartly.io

Bringing brands and people together smartly. We are building a platform that combines media buying, creative, and data to automate every step of digital advertising.

We manage 2.5B€ in ad spend and serve more than 650 brands worldwide, including eBay, Uber and TechStyle. Our technology liberates marketers from manual work and allows them to focus on what matters. 

As a fast-paced growth company, Smartly.io offers opportunities to maximize your learning and amplify your impact. With colleagues from 62 nationalities, you'll work in a collaborative and inclusive environment built on a culture of trust, transparency, and feedback. Join our global team of over 600 Smartlies in reshaping the future of marketing. Learn more at smartly.io/careers and smartly.io/our-leadership-and-culture.

We are currently running fully remote recruitment processes due to the global pandemic. Read more here.

Reasonable accommodation for people with disabilities

Smartly.io is committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our job application procedures and working environment. If you need assistance or have any questions please contact us at [email protected]

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • RubyLanguages
    • FlowLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • RabbitMQDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • HubspotCMS
    • HubSpotCRM
    • IntercomCRM
    • SalesforceCRM

Location

We put Smartlies' health first. We are working from home until the pandemic is in control and it's safe to re-open our office in New York.

An Insider's view of Smartly.io

What are some social events your company does?

We never take fun out of the mix at Smartly.io! Being a global company, we organize inclusive events to engage each member of our expansive community. From a virtual, 24-hour global birthday, to in-person offsites around the world, to a company cookbook with recipes shared from each of our locations, we truly believe in the value of connection.

Mari

Collaboration & Community Manager

What projects are you most excited about?

At Smartly.io we are most excited about continuing to work with our partners to solve challenges and better enable them to enhance their performance on paid social. Many brands we work with have been focusing more and more on creative so it's no surprise that Smartly has as well. I've seen our Creative solutions evolve so much in the last two years

Corinne

VP US East

What are some things you learned at the company?

Open communication is encouraged at all levels of Smartly.io, it's a big part of the culture. I enjoy the interesting challenges that come from working with customers, and having the autonomy to push your idea's forward and work on things you're interested in or want to add to your skillset.

Malachy

Customer Solutions Engineer

How do your team's ideas influence the company's direction?

We foster transparency, which allows our teams the freedom and responsibility to pursue our vision in a self-driven way. Everyone is trusted as an owner, we’re all responsible for thinking and acting in the long-term interest of the company. At Smartly.io, nothing is someone else’s problem — we’re all doers with an entrepreneurial attitude.

Kristo

CEO & Founder

What makes someone successful on your team?

By encouraging and providing resources for teams to lean
into their strengths, we are able to create an environment of
confidence and knowledge sharing. As we all grow individually,
we grow even more collectively.

Alex

Team Lead, Managed Services

What are Smartly.io Perks + Benefits

Smartly.io Benefits Overview

Smartly.io’s benefits are meant to ensure that employees stay healthy, well, and energized in different life situations. Smartly.io supports employees so that everyone can focus on learning and creating positive impact in their role.

Growth-minded colleagues. Competitive salaries & option plans. Full five weeks of paid vacation. Paid parental leave. Health coverage. Wellness benefit. Reimbursement flexibility. Opportunities to rotate to our offices across the globe. Get your own laptop + smartphone + noise cancelling headphones. Friday demos with beer & weekly breakfasts. Opportunities to attend industry events. Team stipends for remote activities while not in the office.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
5 Weeks Per Year
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
One-time Benefit for New Hires
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks
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