VP of Growth Marketing

| Greater NYC Area

Want to help people get the financial protection they need — and feel confident in their choices? Policygenius is a NYC-based tech startup that makes it easy to compare and buy all types of insurance online. Since 2014, we’ve become the nation's leading insurance marketplace, raising over $52 million of venture capital and helping more than 5 million people get vital coverage for their families.

We're growing rapidly and looking for people with grit, great attitudes and creative problem-solving skills to join our powerhouse team. Come see why we’ve been voted one of INC's best workplaces two years in a row!

About the role...

We’re expanding our award-winning marketing team and are looking for a sharp, passionate and seasoned leader to join us. As VP of Growth Marketing, you will report to the Chief Marketing Officer and oversee the strategy, development and operation of the company’s growth, paid acquisition and CRM teams.

The VP of Growth Marketing will help us maintain our 200% annual growth rate by driving both the strategy and execution of our top-of-funnel lead generation and customer lifecycle marketing. You will focus on: optimizing and expanding our channel mix, improving conversion and leveling up our forecasting, tracking & reporting. The role will oversee all efforts around paid marketing, targeting, ad tech and measurement with an eye toward building broader awareness and growth at industry-leading CPAs. This role will manage our marketing budget, media planning & buying -- including SEM (Adwords), paid social (Facebook, YouTube), podcast, TV, direct mail, and out of home.

The ideal candidate is someone who has a track record of scaling growth-stage businesses who is energized by working in a dynamic, fast-paced environment. They are obsessed with keeping pace with the latest trends in growth marketing and are a seasoned leader who also excels at being a hands-on contributor.

You will...

  • Inspire, develop and continue to build out our world-class acquisition and CRM teams by leading from the front and charting our course for robust & sustainable growth
  • Lead our acquisition efforts and develop channel strategies to exceed monthly, quarterly, and annual targets with an eye toward cost-efficient growth and improving LTV:CAC
  • Media planning & execution across our diverse marketing mix including paid search, social, display, audio (podcast, radio), TV, direct mail and out of home
  • Partner with our content (SEO), product, partnerships & creative teams to identify new low-cost and unpaid channels to drive growth
  • Lead our CRM efforts and help define our cross-channel lifecycle marketing strategy across products (life, home, auto, disability) leveraging email, SMS, direct mail and other channels to improve conversion throughout the funnel
  • Optimize our channel mix and customer journey through rigorous testing and experimentation
  • Work with our finance, business intelligence, and biz ops teams to optimize our attribution model and track, forecast and report on results to senior management and the board

You have...

  • 10-15+ years of growth marketing experience managing multi-million dollar budgets
  • Growth stage, digital-first, B2C experience
  • 5-10+ years of management experience leading high-functioning teams
  • Strong ability to recruit, grow and develop best-in-class marketing talent
  • Exceptional analytical skills – you’re able to structure and process qualitative and quantitative data, formulate and test hypotheses, synthesize your findings and draw insightful conclusions that you can translate into results (bonus points for fluent use of Tableau and/or SQL)
  • A strong problem-solving track record - you’re able to think critically through unique problems with no set playbook and quickly implement a path to a solution, and you can toggle effortlessly between big picture strategy and in-the-weeds tactical problem-solving
  • Entrepreneurial/self-starter: you can build something out of nothing and possess the ability to try different things with minimal oversight
  • Operational understanding of the marketing team’s contributions to the business P&L and sound fiscal judgment

You’ll get...

  • Company-paid health, dental, vision, life & disability insurance
  • 401(k) plan, FSA & commuter benefits
  • Flexible PTO
  • Training, mentorship and coaching from leadership
  • The opportunity to grow alongside a company shaking up a big, old-fashioned industry
  • Fun, diverse, open-minded coworkers
  • Dog companionship
  • Some fun surprises when you join… (Shhh… It’s a secret!)
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • BigQueryDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SketchDesign
    • UXPinDesign
    • TableauDesign
    • MouseflowDesign
    • Respondent.ioDesign
    • Usertesting.comDesign
    • ZeplinDesign
    • PrincipleDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • ClubhouseManagement
    • IterableEmail
    • LitmusEmail

Location

In the heart of the Flatiron district! Conveniently located near several NYC subway stops, the NJ Path train, and a short walk to Penn Station.

An Insider's view of Policygenius

What’s the vibe like in the office?

Think: startup meets productive adult office. The fridge is stocked with La Croix and there's usually a dog or two running around, but there's no ping pong. Everyone works hard and takes the job seriously. Strict "no chuckleheads allowed" policy. People are cool and from a really wide range of backgrounds.

Adam

Senior Product Manager

What kinds of technical challenges do you and your team face?

All of the normal challenges of building a modern (fairly cutting edge actually, if I do say so myself), scalable tech stack, just with the added twist of integrating with a bunch of fairly archaic APIs. The insurance industry historically isn't exactly a bastion of modern technology, but we're doing our darnedest to change that.

Trevor

Senior Software Engineer

What makes someone successful on your team?

Teamwork and problem-solving go a long way on my team and at Policygenius overall. I would say that individual ideas are not only supported but more importantly, encouraged. I'm consistently challenged, but always learning; our environment promotes both individual and professional growth. I'm looking forward to moving to the next level!

Masuda

Customer Success Associate

What is your vision for the company?

Our vision for Policygenius is to be the go-to consumer platform for insurance and financial protection. What Expedia did for travel, we're doing for financial protection. We're already the top platform for under-50 consumers for life insurance and disability insurance, and we're excited to expand that to new categories in 2019!

Jen

CEO

What's something quirky about your company?

So many team members have really interesting stories about their time before Pg. We’ve got trivia champions, ex-magicians, chicken bag experts, and even someone who used to be Madonna’s assistant. It’s all story-telling gold.

Justin

Chief Design Officer

What are Policygenius Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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