ABOUT THE TEAM AND ROLE

theSkimm marketing team is a small group of fast-moving and creative thinkers who nurture and grow theSkimm brand and member engagement across all platforms. The VP of Growth Marketing will be responsible for developing and executing a clearly defined marketing strategy to drive the growth of theSkimm’s direct-to-consumer products. Products include: paid app subscriptions, podcasts, e-commerce, events, and newsletter/media products. Our ideal candidate is motivated by hitting and exceeding aggressive Acquisition and Retention goals and has demonstrated success in owning multichannel campaigns. This role reports into the Chief Marketing Officer.

WHAT YOU’LL BE DOING

• Accountable for direct-to-consumer growth and lifecycle marketing at the Skimm and captain of consumer revenue, acquisition, and retention
• Concept and manage execution of growth strategies and marketing campaigns across owned and operated, paid, and earned channels, leading with owned channels first
• Lead forecasting, attribution, and tracking efforts partnering with the Data and Engineering team to create a high performing team accountable for CPA, LTV and other key metrics
• Oversee campaign management and large monthly budgets while hitting CAC targets
• Create customer-focused lifecycle touchpoints to welcome, recognize, and win-back members
• Advocate for project prioritization and drive internal awareness for marketing team’s initiatives
• Create and manage integrated campaigns that work harder as a whole and are greater than the sum of the discrete parts
• Test into new channels to diversify sources of growth and successfully scale them
• Structure and hire a high performing team of full-time employees and contractors
• Partner closely with the Editorial and Content teams, Product, Advertising / Partnerships, Finance, Data and Engineering, and Brand Marketing / Community

WHAT WE’RE LOOKING FOR

• 8-10 years of experience in consumer acquisition 
• Performance agency plus in-house start up experience a plus
• Proven track record of driving data-driven customer growth
• Experience in creating and deploying integrated, multi-channel marketing campaigns
• Strong in ingenuity, not just relying on the “playbook” to do things uniquely Skimm and respecting our brand and incredible community, led by consumer insight and instinct
• Balancing rigor of marketing analytics without analysis paralysis
• Strong leadership experience and ability to mobilize direct and indirect reports across the organization
• Experience in content marketing for growth including SEO and lead generation (ASO a plus)
• Brand appreciation and customer orientation, not just a “pay-per-click mindset”
• A player/coach who is flexible and wants to work in a fast-paced, collaborative environment with a lean team
• Deep belief in our mission

WHAT WE OFFER

• Comprehensive insurance plans, commuter benefits and 401(k) starting on your first day
• Competitive salary & equity packages
• Flexible vacation policy and generous holiday observances
• One Medical Membership
• Gym membership reimbursement
• Catered Friday lunches and monthly gatherings
• A vibrant office environment full of books, couches and a roof deck
• Complimentary access to theSkimm’s growing suite of membership products
• The opportunity to be part of a values-driven, hardworking and diverse group of people building a membership company that makes it easier to live smarter

ABOUT THESKIMM

theSkimm is a membership company dedicated to helping female millennials live smarter lives. By seamlessly integrating into our members existing routines, we've become a trusted brand to more than seven million people. We're fundamentally changing the way our members consume news, consider products or services, and take action on important things happening in their lives. Our flagship product, the Daily Skimm, is still the fastest growing email newsletter on the market, and we've grown our product suite to fit into other routines at home, work, and on-the-go. theSkimm App debuted at #1 in News in iTunes, our podcast "Skimm'd from The Couch" reached #1 in Apple Podcasts within hours of launching, and more than 200,000 people voted with us in the 2018 midterm elections.

As theSkimm grows, we're committed to helping our members tackle big decision-making moments in life by giving them the information they need to make informed and empowered choices whether that be in civic engagement, finance, career, health, and more. Founded in 2012 by two friends on a couch, we've since grown to over 100 employees based in NYC. We are passionate. We are a TEAM. We work hard, but we know when to take a break to enjoy each other's company. Our products help people live smarter lives and we're building a brand trusted by millions of female millennials across the country. Join us!

This is a full-time role based in New York, NY.