VP of Growth at BentoBox

| Greater NYC Area | Remote
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BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 7,000 restaurants worldwide including The Meatball Shop, Joseph Leonard, Union Square Hospitality Group, Major Food Group, Rose’s Luxury, Eleven Madison Park & many more. Learn more at www.getbento.com

BentoBox is seeking a VP, Growth Marketing to join our rapidly growing team. Reporting to the CMO, this role will be directly responsible for developing and executing the strategy that drives demand and revenue growth for our organization.  Working collaboratively with sales and other marketing functions, this role is responsible for the necessary planning, measurement, evaluation and pivots needed to drive results.  This role will oversee a talented team of marketing professionals who own developing and implementing integrated campaigns for our target segments, and executing the campaigns through full funnel marketing channels including paid media, organic search, email, and the BentoBox website.  

The ideal candidate for this role has past experience leading a marketing team in a B2SMB setting, and is a metrics-driven leader, with extensive experience in creating repeatable, scalable, demand generation engines.  This role requires a strategic problem solver who is an effective influencer with a high degree of business acumen.  The candidate should be passionately focused on our customers and driven by helping our customers thrive.  

Responsibilities

  • Drive hypergrowth by building a best-in-class demand gen program & growth strategy that drives new customer sign ups and expansion
  • Create integrated campaigns and programs for our target segments that compel them to consider and buy the BentoBox portfolio of products and services
  • Identify and optimize paid and organic channels to drive full-funnel growth 
  • Analyze and improve each step of the sales funnel by transforming complex data into actionable insights and strategies
  • Own our customer-facing website experience, testing and iterating to deepen customer engagement, maximize conversion rates, and to ensure customers are ready to buy when they talk to the sales team
  • Manage the paid media budget, ensuring efficiency and optimizing CAC
  • Develop comprehensive reporting to track performance and justify spend
  • Partner with brand and product marketing to develop and test compelling messaging that speaks to restaurant needs and motivations, ultimately driving growth
  • Build and lead a team of internal talent and external agencies to collectively deliver business results
  • Build effective, scalable systems and process to navigate rapid growth/change
  • Identify new opportunities for growth, acquisition, expansion and retention on an ongoing basis
  • Uphold BentoBox’s core mission, vision, and values

Skills and Attributes

  • 10+ years experience marketing technology to SMBs, with at least 5+ years leading demand/performance/growth teams; hospitality experience is a plus 
  • Proven track record for developing growth marketing strategies that deliver tangible business results and measurable revenue growth
  • Deep understanding of the evolving digital marketing landscape
  • Proven track record of success in aligning the corporate vision with high impact marketing strategies and programs across all channels (digital, email, social, marketing automation)
  • Strong understanding of the marketing and sales funnel and obsession about optimizing and scaling its end-to-end success
  • Creative and collaborative mentality, eager to implement feedback and ideas from the broader marketing team, sales team and other internal stakeholders.
  • Highly analytical with the ability to clearly articulate and present growth strategy, tactics and results to senior executives
  • Experience developing and managing comprehensive marketing budgets exceeding $1M annually
  • Experience building and leading a high performing team
  • Team player with a “do-er” mentality––mix of large company (operating at scale) and small company (scrappy execution) experiences
  • Able to work efficiently in a fast-paced environment and past fast growth startup experience
  • Experience with Salesforce CRM and Google Analytics required; experience with Pardot or similar marketing automation is preferred

What We Offer

  • Competitive salary + equity 
  • Health insurance (medical, dental, and vision) - BentoBox covers 100% of healthcare premium costs
  • 401k plan with company match
  • Life insurance and disability plans 
  • Commuter benefits
  • Flexible vacation plan
  • Paid parental leave
  • Professional development opportunities, including a yearly learning stipend
  • Perks when dining with BentoBox customers such as tip reimbursement
  • Making a positive impact on the hospitality community

BentoBox is committed to fostering, cultivating and preserving a culture of diversity, equity, and inclusion.  

BentoBox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • SalesforceCRM

Location

584 Broadway, New York, NY 10012

An Insider's view of BentoBox

What’s the vibe like in the office?

The vibe in the office is amazing and the camaraderie is unmatched. You really feel like you are part of a huge family. Everyone has a smile on their face and is always willing to help make you feel comfortable.

JR

Sales Specialist

What's the biggest problem your team is solving?

We're literally helping restaurants, bars, cafés, coffee shops, restaurant groups, catering companies, food trucks, lobster shacks and fast casual spots all succeed in their mission of hospitality. That, and helping them drive revenue to help their bottom line.

Pat

Sales Team Lead

What makes someone successful on your team?

Our most successful team members have a “do whatever it takes” attitude because they put the customers first. They exhibit relentless perseverance in the face of adversities. It can be scary and exhausting, but it’s also thrilling and rewarding.

Melissa

Onboarding Manager

What is your vision for the company?

Our vision is to be the technology that elevates every interaction between the restaurant and its guests.

Krystle Mobayeni

CEO

How has your career grown since starting at the company?

I came from a bartending career working for Union Square Hospitality Group, specifically at Gramercy Tavern. Working as a sales specialist at BentoBox has been an entirely unique learning experience in communicating with restaurant owners and management. I've quickly been able to gain an even wider set of outreach skills.

Ali

Sales Specialist

What are BentoBox Perks + Benefits

BentoBox Benefits Overview

At BentoBox we care about you, your well-being, and your future. We provide comprehensive benefits including full health insurance (Medical, Dental, Vision), 100% healthcare premium cost coverage, 401k match, Unlimited PTO, and remote working support.

Culture
Partners with Nonprofits
BentoBox has partnered with nonprofits such as the Food Education Fund, The Okra Project, and No Kid Hungry.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
BentoBox is committed to fostering, cultivating and preserving a culture of diversity, equity, and inclusion.
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
BentoBox sponsors an office kickball league!
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
BentoBox offers an annual Learning and Development stipend that employees can put towards continuing education, conferences, and more.
Diversity Program
Cross functional training encouraged
Promote from within
Continuing Education stipend
BentoBox offers a yearly learning stipend to help employees with their professional growth.
Online course subscriptions available

Additional Perks + Benefits

One perk that is unique to BentoBox? Employees can expense their tip at ANY BentoBox restaurant, and with 7000 customers and counting, that's a lot of dough.

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