VP of Marketing

| Greater NYC Area
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Quovo is a data platform providing insights and connectivity for millions of financial accounts across thousands of institutions. Today, hundreds of platforms and millions of end-users rely on Quovo's technology for account aggregation, bank authentication, and ongoing insights to build better financial futures.

Quovo is looking for an exceptional marketing leader to own this critical function for our company. Reporting directly to the CEO and serving as a key member of the management team, this role will have tremendous impact on Quovo’s success as we solidify our market leading position in our current verticals and continue to expand into new segments. The ideal candidate will be highly analytical, with a deep understanding of how to leverage various channels and technologies to drive growth in a B2B environment, and will bring a creative perspective to our go-to-market strategies for new products.

Responsibilities:

  • Build Quovo’s brand as a leader in the financial connectivity space (through events, PR, original content and other brand-building activities)
  • Support Quovo’s revenue and growth goals by deploying marketing budget and resources across all B2B marketing channels (e.g., digital, content, PR, webinars, events, email)
  • Continue to build and lead an all-star team of marketers
  • Develop plans, budgets and goals across all marketing efforts including content, paid, SEO, event and PR
  • Work directly with the CEO and the sales team on overall market positioning and messaging
  • Establish clear KPIs and processes for reporting on the effectiveness of marketing efforts
  • Ensure the Sales team has appropriate guidance and materials to present a clear, consistent and effective message to the market in each segment
  • Partner with Sales, Client Relations and Product to bring our client success stories and product innovation to the market
  • Own the long-term strategy and roadmap for optimizing Quovo’s marketing efforts

About you:

  • At least 10 years of hands-on marketing experience
  • Proven track record of success growing a B2B company, ideally a SaaS company in a startup environment
  • Exposure to B2C marketing is a big plus
  • Solid knowledge of analytics, marketing and ad platforms (e.g., Google Analytics, Google Adwords,Marketo or similar)
  • Strong technical and analytical skills
  • Proactive, energetic attitude and desire to work in a fast-paced, results-oriented environment
  • Experience coaching and managing strong talent
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In the middle of New York's tech community, Plaid is nestled in the heart of the Flatiron District.

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