Responsibilities:

· Development and implementation of the Brand strategy.
· Developing the marketing strategy for new and existing products
· Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
· Guiding the day to day activities of the marketing team.
· Guiding the marketing team to align with company goals and deliver results.
· Ensuring that the marketing objectives are implemented by the marketing team.
· Work closely with the company's Sales team; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations
· Work closely with product team to define marketing materials and programs.
· Work closely with customer service team to ensure comprehension of marketing programs.
· Work closely with legal team to ensure regulation and compliance are met.
· Manage social media presence and direct programs to improve social media reputation and recognition.
· Developing and delivering marketing and communications strategies for the organisation.
· Undertake continuous analysis of competitive environment and consumer trends

Qualifications:

· Bachelors or Masters degree in Marketing
· Banking or Financial related background.
· Proven track record of success in senior marketing roles.
· Confident, driven and dynamic leader.
· Entrepreneurial mindset with the ability to spot original branding opportunities.
· Experience in the betting industry a plus