VP of Marketing

| Greater NYC Area
Transfix is the leading freight marketplace that's transforming the $600 billion trucking industry, connecting shippers to a national network of reliable carriers. Fortune 500 companies such as Anheuser-Busch, Unilever, and Target rely on Transfix to handle their most important FTL freight needs. With instant pricing tools, guaranteed capacity, data-driven insights, and reliable service, Transfix is changing the world of transportation one load at a time. Come leave a positive impact on the environment as we help reduce the carbon footprint caused by the 65 billion wasted miles on the road.
Transfix was named one of Forbes' "Next Billion-Dollar Company" in 2018.
Based in New York City, Transfix is backed by top VC firms including New Enterprise Associates (NEA), Canvas Ventures, and Lerer Hippeau. The company has raised more than $78.5 million in funding.
The problems we solve everyday are real and require creativity, grit, and determination. We are building a culture that challenges norms while fostering experimentation and personal growth. We're hiring team members who are passionate and are energized by the vision to simplify and transform one of the largest and most complex industries through technology, data and a strong commitment to customers.
If you are excited about tackling challenges to improve the lives of truckers and shippers across the country and reinventing an industry from the inside out, send us your resume.
WHAT YOU’LL BE DOING
Marketing is a crucial role for Transfix, helping to drive acquisition and retention of customers, who care just as much about their customers as we do. Marketing also works tirelessly to build great relationships with key stakeholders to our business including truckers, industry experts and the media.
As the VP of Marketing, you will lead, build and oversee all aspects of marketing, drive Transfix’s communication strategy and play a formative role in establishing our brand on the national stage. First and foremost, this requires an exceptional sense of how to create a strong go-to-market strategy--and implement at scale. You will also need to be confident and collaborative when working with other senior leadership, as alignment on strategy and goals is key to our revenue success. Additionally, while you will build, manage and inspire a team of marketing experts, you will also need to be a strong individual contributor, with brand, communications, demand generation, content, field marketing experience. Ideally, you will also have strong experience in business and consumer marketing.
Reporting directly to the COO, the VP, Marketing will be responsible for leading strategic and day-to-day marketing initiatives for Transfix, with a specific focus on brand development and driving growth in demand and supply for the marketplace.

What we're looking for:

  • Creating, launching and scaling a brand leading to significantly increased awareness and sales pipeline/conversions; bonus points if the results were with large enterprise/Fortune 500 accounts
  • Develop Transfix’s marketing strategy and build a world-class marketing team to attract target customers..
  • Test, develop and scale multi-channel marketing strategies to attract shippers or carriers leveraging: SEO/SEM, PPC, social media, video, targeted direct mail, email marketing, content marketing including whitepapers/guides, checklists, infographics, videos,social media and blog posts.
  • Create high-impact, go-to-market plans to support the launch of new products, the release of product updates, and the sharing of critical product news.
  • Work closely with the sales, business development and account management teams, enabling them to meet their objectives by providing them with appropriate tools and materials.
  • Develop and manage the marketing budget. Manage in house as well as outsourced resources efficiently and effectively to deliver high ROI efforts.
  • Maintain a strong understanding of competitive intelligence to support differentiation of Transfix products versus peers for marketing communications and enabling sales.
  • Lead PR and communications efforts for the company.
  • Work and communicate effectively with the leadership team to help facilitate overall organizational growth and ensure company goals are aligned.
  • Collaborate with sales and other revenue leadership to ensure sales alignment across the customer lifecycle.

About you:

  • 10-15+ years in progressive marketing roles, including experience leading and mentoring high-performing marketing teams.
  • You have experience working in entrepreneurial environments with direct and measurable contributions to the growth of the business.
  • You’re a strong B2B and B2C marketer with experience across all facets of marketing (from brand and communications to demand gen) with P&L experience
  • You have experience and passion creating a brand that drives a new category. Ability to form a vision, develop a strategy, design innovative campaigns and drive execution as the brand’s chief ambassador.
  • Ability to drive supply & demand generation through various channels, conducting A/B tests and optimizing email and content marketing efforts.
  • You’re a creative and growth-oriented marketer, who’s constantly thinking about new, emerging ways to drive growth for the company.
  • Ability to think both strategically and drive fast-paced execution.
  • Success developing go-to-market strategies and shaping a company’s public profile.

To all recruitment agencies: Transfix does not accept unsolicited agency resumes and will not be held responsible for any fees related to unsolicited resumes.

Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

Location

Transfix borders the famous Times Square neighborhood–there is nothing you won't find here!

An Insider's view of Transfix

What are some social events your company does?

Transfix has a culture committee dedicated towards creating events that cater to our team’s unique interests. From Game Night to Transfixgiving Dinner, our events are a healthy mix of both in-house team bonding to outdoor team building experiences.

Jenni

Office Manager

How do you collaborate with other teams in the company?

Our team's success is heavily dependent on making sure everyone is communicating with each other. This is why we are constantly instant messaging each other and doing a weekly check-in with our managers to resolve any issues that we may have. This is also a good time to get feedback on our performance so we know where we stand at all times.

Ricardo

Associate, Carrier Experience

What are Transfix Perks + Benefits

Transfix Benefits Overview

Transfix covers 100% medical benefits for all full-time employees, as well as provides unlimited paid vacation.

We have amazing catered lunches every Friday, and a kitchen that is stocked with snacks / drinks throughout the week. Depending on the season, we have avocados for days. Not to mention, there's enough cold brew on tap to win the Kentucky Derby!

Lastly, we have a cultural committee called "Guardians of the Galaxy" that meets bi-monthly to make sure each month has it's fair share of fun office events. Maintaining a fun and inclusive office culture that keeps employees engaged it very important to us.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies

Additional Perks + Benefits

Our Medical, Vision, and Dental plans are 100% paid—we got you covered!

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