VP of Marketing

| Greater NYC Area
About Eden Health
Eden Health is a nationally recognized medical practice that works with employers. The traditional care model forces patients to battle the healthcare system and find high quality care on their own. By unifying medical care, mental health, and benefits navigation under one roof, we make it easier for busy HR teams to get their employees great medical care.
What you will do:
As the VP of Marketing, you will develop and execute high growth marketing strategies for an innovative healthcare company that empowers bodies and minds so employees can focus on their lives with newfound energy. In this role, you’ll develop and lead a team to drive brand awareness and marketing initiatives across all platforms focusing on B2B and B2C. The VP of Marketing is highly strategic and creative, while still very hands-on. The ideal candidate thrives in a collaborative, fast-paced, start-up environment where they will contribute to every touchpoint of the customer journey. The role reports to the Co-Founder.

What success looks like:

  • Own annual marketing plan, budget, strategy and building a highly productive team
  • Strategically prioritize marketing across all marketing mediums including, social, web, events and demand generation
  • Develop and socialize a deep understanding of our customers and what they care about and develop customer personas based on that knowledge
  • Set current and long-term goals, objectives and KPIs that connect to company OKRs
  • Maintain brand standards and ensure compliance across all marketing and communications channels
  • Develop and implement high performing demand generation activities based on annual and quarterly regional marketing plan
  • Work closely with our Product, Sales, Clinical, and Technology teams to ensure alignment on growth strategies
  • Drive the implementation of marketing campaigns that meet business objectives and drive leadsIdentify existing and emerging competitors and evaluate their strategies and positioning and devise counter-strategies
  • Manage external resources including agencies and freelancers

What you will bring:

  • 10-15+ years of B2C and B2B marketing, during which you have successfully scaled marketing programs and product launches
  • 5-8+ years of management experience building and leading high-functioning teams
  • Deep understanding of how to position a company to align with the needs of Human Resources and People Operations teams
  • Healthcare experience is a plus
  • Demonstrated success leading high-performance, lean marketing teams in a hyper-growth environment while bringing a product or service to market from conception to adoption
  • Experience developing, planning, and executing marketing campaigns, along with end-to-end performance analysis and campaign reporting
  • Deep understanding of and ability to coach user acquisition including SEO, SEM, and consumer funnel construction & optimization
  • Strong analytical capabilities balanced with a love and understanding of the creative
  • A roll-up-the-sleeves attitude while working with internal and external stakeholders

Why Eden Health?

  • Fast-growing startup backed by leading venture capital firms Greycroft, 645 Ventures, PJC and others
  • Exciting product in one of the largest and fastest growing markets in the country
  • Mission-driven culture passionate about improving access to healthcare for employees and their families
  • Competitive salary and equity compensation package
  • Great benefits including medical, dental, vision insurance, and commuter benefits
  • Generous PTO, healthy snacks, and regular happy hours
  • Awesome team with a great camaraderie - we work hard and have lots of fun!

Read Full Job Description

Technology we use

  • Engineering
    • TypescriptLanguages
    • ReactLibraries
    • ClojureFrameworks


We work off of Wall Street in the heart of the Financial District in New York City.

An Insider's view of Eden Health

What's something quirky about your company?

We have a quirky way of taking company-wide meetings to another level. We've gone so far as to recreate an entire episode of Hot Ones with our CEO in the hot seat. We love celebrating big wins with over-sized champagne bottles paired with local pizza - it's an extraordinary pairing!


Director of Business Development

How do you collaborate with other teams in the company?

As a healthcare provider, the opportunity to collaborate with team members across diverse roles and backgrounds has been crucial to delivering high quality care. To improve patient engagement, we work with the Marketing and Customer Success teams to find innovative ways to reach our patients and empower them to take control over their health.


Physician Assistant

How does the company support your career growth?

Eden Health has been a great place to grow. I've had lots of opportunity to work in a diverse set of roles and my colleagues have always been there to support me. Our culture of kindness, candidness and transparency has created a place where I get to see my colleagues grow with me as we take on new challenges and build the future of the company.


Full-Stack Software Engineer

What is your vision for the company?

We want everyone to have a multidisciplinary care team that is accessible in ways that make the most sense for their life. We are modernizing the delivery of medicine, mental health, and navigation services by providing sophisticated technology to give providers and patients superpowers so that the road to health and wellbeing is a smooth one.


Co-founder and Chief Product Officer

What are some social events your company does?

We have a Culture Council consisting of volunteers across different departments in our organization. Each month, two volunteers from the Culture Council manage end-end execution of that month's event. So far, we have done a Murder Mystery in October and a potluck Co-workersgiving in November. I am excited to see what else the team comes up with!


People Operations Associate

What are Eden Health Perks + Benefits

Eden Health Benefits Overview

-Competitive salary, commission and equity compensation package
-Great benefits including medical, dental and vision insurance
-Free Eden Health membership
-Commuter benefits
-Generous PTO policy
-Healthy snacks, free coffee and weekly happy hours
-Monthly company-wide breakfast and lunch
-Treat Yourself Tuesdays

Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted Once per week.
Relocation Assistance
Professional Development Benefits
Cross functional training encouraged
Promote from within
Time allotted for learning
Customized development tracks
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