VP of Marketing

| Greater NYC Area | Hybrid
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Alloy is where you belong!

Alloy is a leading provider of digital identity management and supports innovative fintech companies and banks to manage KYC, AML, and other identity-related components of onboarding. Alloy’s single API enables its clients to access over 50 third party data sources in real-time to improve decision-making and streamline user experiences. We're backed by venture capital firms that have taken countless companies to IPO like Bessemer Venture Partners, Primary Venture Partners, Eniac Ventures, and others and well positioned to bring on incredibly talented individuals to help take us to the next level!

Why we’re hiring

We’re looking for a VP of Marketing with the imagination and passion to lead our team through our next exciting phase of evolution and growth. Your mission is to align Alloy’s goals with client needs and translate those into a consistent, effective, and scalable marketing efforts that will generate awareness and demand to drive Alloy's continued growth. Come join an exciting startup company in the fintech space named one of Forbes Cloud 100 Rising Stars 2019: 20 Up-And-Comers! 

What you’ll be doing

As the VP of Marketing, you’ll build and execute a cohesive plan that will validate client needs, message product capabilities, position against competitors, and deliver high-impact content, collateral, and thought leadership.

As the VP of Marketing, you’ll be responsible for:

Strategy & leadership:

  • Develop company-wide marketing strategies to support the goals of the company, ensuring strategy is understood and executed throughout the team
  • Build a high-performing cross-functional marketing function and provide strategic direction, guidance, and mentorship to the existing member of the team
  • Set goals, direction, and lead day-to-day priorities, workflow, and quality for the design, content marketing, demand generation, and product marketing efforts

Product marketing:

  • Collaborate on defining the strategy of go-to-market plans including new product launches, communications, vertical marketing, and sales enablement
  • Work cross-functionally with product management and other teams to develop product-specific positioning and messaging
  • Ensure delivery of a consistent Alloy message across products, services, and solutions

Brand marketing:

  • Establish key marketing success metrics to track on a regular basis
  • Develop conference & event strategy while developing marketing programs that support brand initiatives and messaging across a variety of digital and traditional touch points including but not limited to the Alloy website, e-mails, newsletters, and paid media campaigns
  • Lead creation of company messaging, guidelines, and brand book

Content marketing:

  • Define and evangelize the evolution of Alloy’s story as a thought leader in the competitive landscape
  • Serve as a subject-matter guide for the company, staying abreast of trends and driven insights to inform our content strategy and brand positioning
  • Lead all aspects of development and delivery against a comprehensive editorial calendar geared toward marketplace education, client acquisition, and retention
  • Align closely with Client Success, Product, and Sales teams to understand each team’s needs, build go-to-market strategies, and communication and collateral that reflects the company brand and value for clients

Demand generation:

  • Lead account-based marketing efforts developing, executing, and measuring highly personalized account-focused programs to create pipeline, increase conversions, and ultimately revenue with a fixed set of strategic accounts
  • Drive and execute strategy on company marketing initiatives that contribute to our fast-growing goals, including demand generation across all channels, client acquisition, marketing operations, content, social media, PR, and branding
  • Improve our marketing lead generation engine to develop playbooks and collateral customization as needed to advance our demand and growth strategy, including lead sourcing, attribution, nurturing, and sales development to drive the level of engagement and adoption at every stage
  • Own and oversee marketing metrics reporting and infrastructure development to ensure marketing is operating at an ever-increasing efficiency level

Who we’re looking for

Reporting to the Chief Revenue Officer, Alloy is looking for a strategic leader who has built and led a marketing team, including full-time and contract resources responsible for all of the above types of marketing. Ideally, you’ve done this for a B2B fintech product at a stage of the company’s maturity where it’s going from product-market fit to scaling while crafting repeatable processes that will expand Alloy's reach along the way.

  • 7+ years of B2B enterprise marketing experience in the fintech industry with a wide knowledge of the full marketing stack, and in-depth knowledge of demand generation and digital marketing a major plus
  • 5+ years of experience in a leadership role, building and leading a marketing organization with outstanding ability to recruit, retain, and empower our existing team and future talent
  • Can go from 10,000 feet as a leader to 10 feet as an executor as needed; you’re ready to roll up your sleeves and get the work done yourself when needed
  • Thrives in a fast-paced environment - agile and forward-thinking in both leadership and execution
  • Excellent communication skills - active listener, respectful and engaged, with the ability to prioritize efficiently and transparently communicate marketing goals and results at a team, executive, and company level
  • Experience partnering closely with sales, product, and operations leadership with an understanding of the connection between demand generation and revenue growth

We're a lean team, so your impact will be felt immediately. If this all sounds like a good fit for you, why not join us?

How to Apply

Apply right here. You've found the application!

Alloy is proud to be an equal opportunity workplace and employer. We’re committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • SisenseAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • TrelloManagement
    • NotionManagement
    • SalesforceCRM
    • SendGridEmail
    • MarketoLead Gen

Location

Located in a perfect spot downtown, Alloy HQ is in the midst of all that NYC has to offer with endless lunch spots, things to do, and plenty of happy hour options. We're a 3-minute walk from Union Sq, a central hub for convenient commutes.

An Insider's view of Alloy

What’s the vibe like in the office?

The best way I can describe it is a silly encouraging family who happens to love KYC. I am surrounded by supportive, brilliant co-workers, who are all very much themselves with an undisputed passion for the company as well as a leadership team that genuinely cares about the well being of their employees.

Leigh

Software Engineer

What's the biggest problem your team is solving?

Basic financial services should be safe and seamless for EVERYONE to sign up for. With every client my team (sales) brings on, we’re making financial products more accessible.

Monica

Senior Mgr Business Dev (Partnerships)

What makes someone successful on your team?

Curiosity and grit will set you up for success on our team! When I joined Alloy, I learned about the relationship between identity and bank applications. From there, I created a knowledge base for clients, and today I manage our support team.

William

Manager, Client Support

What is your vision for the company?

Alloy wants to enable fair, safe and seamless financial services for better identity decisions and more inclusive banking.

Laura

Chief Revenue Officer

How do you empower your team to be more creative?

One of Alloy’s values is to “be bold”. This helps the team to have a go-getter, proactive attitude towards challenges big and small as we scale. We also feel supported by our team to try out new strategies, set 1:1 time with SME's across the org. for advice, and be encouraged to fail because we learn so much and grow in that experience.

Priscilla

Sr Tech Recruiter

What are Alloy Perks + Benefits

Alloy Benefits Overview

Perks & Benefits
- Unlimited PTO plan encourages team members to take time off so they come back refreshed
- FSA/FSA Dependent/HSA with $100/mo employer contribution
- Premium medical, dental, and vision coverage for employees and their dependents
- Care Teams that provide integration of COVID-19 screening and testing, 24/7 primary care both virtually and in person in our offices, mental health, benefits navigation and more
- $200 matching donations for employee's choice of non-profit
- $250 home office stipend to get your remote working environment up to par
- $150/mo wellness benefits contribution to spend as you'd like on gym memberships or ClassPass
- $50/mo employee appreciation fund - spend it on anything from groceries, wfh supplies, netflix, spotify, etc.
- $1000/yr annual Learning & Development stipend - for anything that will make you better at what you do.
- $5,000 employee referral program ($1,000 charitable donation to employee's choice of a non-profit + $4,000 directly to the employee)
- Free therapy sessions through our healthcare partners for every team member to support your mental health
- Up to 16 weeks parental leave options and support in returning to work
- Flexible work hours to accommodate your needs
- Memorable team events, retreats, and off sites throughout the year like visiting a goat sanctuary bee farm, plant propagating class
- In office Mother's rooms
- In office massages to help relax
- Conveniently located office (New York’s Union Square)
- Pet-friendly work environment
- And oh so many snacks & beverages

Culture
Partners with nonprofits
Open door policy
OKR operational model
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Employee awards
Flexible work schedule
Remote work program
Our remote work program includes work from home until at least 2021
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Inclusive candidate experiences Hiring and unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Alloy's team fitness initiatives include weekly remote workout or yoga sessions.
Mental health benefits
Four free therapy sessions!
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
Alloy's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from with low expense ratios and fees.
401(K) matching
Alloy provides employees with a 401(k) matching plan. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company equity
Alloy offers stock options, including vesting over a three-year period with a standard one year cliff.
Performance bonus
Charitable contribution matching
Alloy matches up to $200 per employee charitable contributions.
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 16 weeks of parental leave for the primary caretaker. Alloy. also provides 16 weeks of leave for the secondary caretaker.
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Employees receive 40 hours per year of paid sick leave.
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Alloy has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored LaCroix + Spindrift you can handle.
Some meals provided
We provide free breakfast on Monday. Employees get free lunch on Monday, Wednesday.
Company-sponsored happy hours
Happy hours are hosted once per month with memorable events throughout the month held virtually.
Onsite office parking
We offer employees parking for bikes in our office!
Pet friendly
Alloy's pet policy is dog friendly daily
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
$500 no questions asked stipend
Mother's room
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
We offer $1000 annually for continuing education.
Customized development tracks

Additional Perks + Benefits

Our culture and community supports team members to feel appreciated, motivated, and pride in their work. Alloy works tirelessly to provide team members with meaningful and thoughtful benefits & perks whether if it is to support those big moments in life like birthdays, anniversaries or new additions to the family or to celebrate company milestone like our recent Series B raise! We love to show gratitude for hard work and successes through things like CEO Care Packages, a shoutout in the #props slack channel or by an Executive Leader in company-wide meetings for a job well done, pick me up gestures, and other fun surprises. We care a lot about our team members, which is why we also conduct an annual survey to assess our benefits offerings. Because of that, we're continuously making improvements to things like our health insurance plans, 401k matching program, or HSA employer monthly contributions to name a few. In addition, every employee receives stock options in the company sharing in the company's success.

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