VP of Marketing at Alloy

| Greater NYC Area
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Alloy is where you belong!

Alloy is a leading provider of digital identity management and supports innovative fintech companies and banks to manage KYC, AML, and other identity-related components of onboarding. Alloy’s single API enables its clients to access over 50 third party data sources in real-time to improve decision-making and streamline user experiences. We're backed by venture capital firms that have taken countless companies to IPO like Bessemer Venture Partners, Primary Venture Partners, Eniac Ventures, and others and well positioned to bring on incredibly talented individuals to help take us to the next level!

Why we’re hiring

We’re looking for a VP of Marketing with the imagination and passion to lead our team through our next exciting phase of evolution and growth. Your mission is to align Alloy’s goals with client needs and translate those into a consistent, effective, and scalable marketing efforts that will generate awareness and demand to drive Alloy's continued growth. Come join an exciting startup company in the fintech space named one of Forbes Cloud 100 Rising Stars 2019: 20 Up-And-Comers! 

What you’ll be doing

As the VP of Marketing, you’ll build and execute a cohesive plan that will validate client needs, message product capabilities, position against competitors, and deliver high-impact content, collateral, and thought leadership.

As the VP of Marketing, you’ll be responsible for:

Strategy & leadership:

  • Develop company-wide marketing strategies to support the goals of the company, ensuring strategy is understood and executed throughout the team
  • Build a high-performing cross-functional marketing function and provide strategic direction, guidance, and mentorship to the existing member of the team
  • Set goals, direction, and lead day-to-day priorities, workflow, and quality for the design, content marketing, demand generation, and product marketing efforts
Product marketing:
  • Collaborate on defining the strategy of go-to-market plans including new product launches, communications, vertical marketing, and sales enablement
  • Work cross-functionally with product management and other teams to develop product-specific positioning and messaging
  • Ensure delivery of a consistent Alloy message across products, services, and solutions
Brand marketing:
  • Establish key marketing success metrics to track on a regular basis
  • Develop conference & event strategy while developing marketing programs that support brand initiatives and messaging across a variety of digital and traditional touch points including but not limited to the Alloy website, e-mails, newsletters, and paid media campaigns
  • Lead creation of company messaging, guidelines, and brand book
Content marketing:
  • Define and evangelize the evolution of Alloy’s story as a thought leader in the competitive landscape
  • Serve as a subject-matter guide for the company, staying abreast of trends and driven insights to inform our content strategy and brand positioning
  • Lead all aspects of development and delivery against a comprehensive editorial calendar geared toward marketplace education, client acquisition, and retention
  • Align closely with Client Success, Product, and Sales teams to understand each team’s needs, build go-to-market strategies, and communication and collateral that reflects the company brand and value for clients
Demand generation:
  • Lead account-based marketing efforts developing, executing, and measuring highly personalized account-focused programs to create pipeline, increase conversions, and ultimately revenue with a fixed set of strategic accounts
  • Drive and execute strategy on company marketing initiatives that contribute to our fast-growing goals, including demand generation across all channels, client acquisition, marketing operations, content, social media, PR, and branding
  • Improve our marketing lead generation engine to develop playbooks and collateral customization as needed to advance our demand and growth strategy, including lead sourcing, attribution, nurturing, and sales development to drive the level of engagement and adoption at every stage
  • Own and oversee marketing metrics reporting and infrastructure development to ensure marketing is operating at an ever-increasing efficiency level
Who we’re looking for

Reporting to the Chief Revenue Officer, Alloy is looking for a strategic leader who has built and led a marketing team, including full-time and contract resources responsible for all of the above types of marketing. Ideally, you’ve done this for a B2B fintech product at a stage of the company’s maturity where it’s going from product-market fit to scaling while crafting repeatable processes that will expand Alloy's reach along the way.

  • 7+ years of B2B enterprise marketing experience in the fintech industry with a wide knowledge of the full marketing stack, and in-depth knowledge of demand generation and digital marketing a major plus
  • 5+ years of experience in a leadership role, building and leading a marketing organization with outstanding ability to recruit, retain, and empower our existing team and future talent
  • Can go from 10,000 feet as a leader to 10 feet as an executor as needed; you’re ready to roll up your sleeves and get the work done yourself when needed
  • Thrives in a fast-paced environment - agile and forward-thinking in both leadership and execution
  • Excellent communication skills - active listener, respectful and engaged, with the ability to prioritize efficiently and transparently communicate marketing goals and results at a team, executive, and company level
  • Experience partnering closely with sales, product, and operations leadership with an understanding of the connection between demand generation and revenue growth

We're a lean team, so your impact will be felt immediately. If this all sounds like a good fit for you, why not join us?

How to Apply

Apply right here. You've found the application!

Alloy is proud to be an equal opportunity workplace and employer. We’re committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • SisenseAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • TrelloManagement
    • NotionManagement
    • HubSpotCRM
    • SalesforceCRM
    • SendGridEmail


Chinatown has masterfully preserved its roots amidst the ever-changing landscape of Manhattan with its richly diverse culture and sense of tradition.

An Insider's view of Alloy

What’s the vibe like in the office?

The best way I can describe it is a silly encouraging family who happens to love KYC. I am surrounded by supportive, brilliant co-workers, who are all very much themselves with an undisputed passion for the company as well as a leadership team that genuinely cares about the well being of their employees.


Software Engineer

What's the biggest problem your team is solving?

Basic financial services should be safe and seamless for EVERYONE to sign up for. With every client my team (sales) brings on, we’re making financial products more accessible.


Business Development Senior Associate

What makes someone successful on your team?

Curiosity and grit will set you up for success on our team! When I joined Alloy, I learned about the relationship between identity and bank applications. From there, I created a knowledge base for clients, and today I manage our support team.


Client Success Support Manager

What is your vision for the company?

Alloy wants to enable fair, safe and seamless financial services for better identity decisions and more inclusive banking.


Chief Revenue Officer

What are Alloy Perks + Benefits

Alloy Benefits Overview

Perks & Benefits
- Unlimited PTO plan encourages team members to take time off so they come back refreshed
- Premium medical, dental, and vision coverage for employees and their dependents
- Eden Health Care Teams that provide integration of COVID-19 screening and testing, 24/7 primary care both virtually and in person in our offices, mental health, benefits navigation and more
- $200 matching donations for employee's choice of non-profit
- $500 home office stipend to get your remote working environment up to par
- $130/mo commuter benefits contribution to help you with transportation costs
- $100/mo wellness benefits contribution to spend as you'd like on gym memberships or ClassPass
- $120/mo in Seamless credits to order delicious grub when you want it
- $90/mo in Public Goods credits to buy all the things you need for household supplies
- $5,000 employee referral program ($1,000 charitable donation to employee's choice of a non-profit + $4,000 directly to the employee)
- 4 free therapy sessions through Samata Health for every team member to support your mental health
- Weekly workout and yoga sessions on Tuesdays and Wednesdays
- Complementary Citibike annual membership to help you go to and fro
- Up to 16 weeks parental leave options and support in returning to work
- Flexible work hours to accommodate your needs
- Memorable team events, retreats, and off sites throughout the year like visiting a goat sanctuary bee farm, plant propagating class
- In office Mother's room
- In office massages to help relax
- Conveniently located office (New York’s Chinatown)
- Pet-friendly work environment
- And so many snacks

Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Inclusive candidate experiences Hiring and unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Alloy's team fitness initiatives include weekly remote workout or yoga sessions.
Mental Health Benefits
Four free therapy sessions!
Retirement & Stock Options Benefits
Alloy's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from with low expense ratios and fees.
401(K) Matching
Alloy provides employees with a 401(k) matching plan. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company Equity
Alloy offers stock options, including vesting over a three-year period with a standard one year cliff.
Performance Bonus
Match charitable contributions
Alloy matches up to $200 per employee charitable contributions.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Alloy. also provides 16 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home until at least 2021
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, and Video Games.
Stocked Kitchen
Alloy has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored LaCroix + Spindrift you can handle.
Some Meals Provided
Happy Hours
Happy hours are hosted once per month with memorable events throughout the month held virtually.
We offer employees parking for bikes in our office!
Pet Friendly
Alloy's pet policy is dog friendly daily
Recreational Clubs
Get involved at Alloy like our Book Club!
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
$500 no questions asked stipend
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Customized development tracks

Additional Perks + Benefits

Our culture and community supports team members to feel appreciated, motivated, and pride in their work. Alloy works tirelessly to provide team members with meaningful and thoughtful benefits & perks whether if it is to support those big moments in life like birthdays, anniversaries or new additions to the family or to celebrate company milestone like our recent Series B raise! We love to show gratitude for hard work and successes through things like CEO Care Packages, a shoutout in the #props slack channel or by an Executive Leader in company wide meetings for a job well done, pick me up gestures, and other fun surprises. We care a lot about our team members, which is why we also conduct an annual survey to assess our benefits offerings. Because of that, we're continuously making improvements to things like our health insurance plans, 401k matching program, or HSA employer monthly contributions to name a few. In addition, every employee receives stock options in the company sharing in the company's success.

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