Paxos is looking for a high-performing VP of Marketing to lead our marketing efforts and help accelerate our exciting growth. We have multiple business lines in various states of maturity, so we are looking for a proven leader who has demonstrated success operating in a high-growth startup environment and introducing the world to new categories of enterprise products in financial technology or a similarly complex industry. Ideal candidates will have experience building and managing a high-performing marketing team, with particular strengths in product marketing and demand generation.

Key to this role is an ability to understand Paxos technology, expertly communicate its benefits and coach others to do the same. You’ll ensure that your tactics are creating impact through your creative, strategic and data-driven approach.

As a VP of Marketing, you’ll get to:

• General responsibilities - Lead all marketing efforts including growth programs, partner, platform and product marketing, content, branding, comms.

• Growth marketing - Help build sales channels, customer/market growth strategies, demand generation, customer retention and engagement.

• Product marketing - Oversee a team of product marketers across business lines, ensuring they are strategically aligned and equipped to conduct user research, competitive research, provide sales enablement, determine messaging/positioning.

• Partner collaboration  - Interface with marketing counterparts of strategic partners to create joint marketing campaigns, case studies, etc.
• Cross-functional collaboration - Work closely with senior executives to ensure that the marketing function is aligned with the overall business strategy and goals. Interface with sales/BD, product, finance to develop comprehensive, successful go-to-market strategies. Collaborate with our Communications team for corporate marketing initiatives and press.
• Immerse yourself in blockchain technology, cryptocurrency for enterprises and investors, our regulation-first approach, and more!

Your experience should include:

• 12+ years of experience, specifically targeting B2B enterprise clients
• 5+ years leading, managing, hiring, and developing a world-class marketing team
• Experience marketing products and brands through events
• Past experience creating new categories, bringing new products to market and quickly growing and scaling new brands
• Experience managing marketing programs in multiple business lines with different customer sets and objectives
• Proven frameworks for approaching demand generation, account based marketing (ABM), competitive positioning, sales enablement

You might also have:

• The ability to work with cross-functional executives in a fast-paced environment
• Experience working with a platform / infrastructure product
• The ability to learn new concepts quickly and communicate them clearly
• An approach that includes strategic thinking as well as excellent execution

What you’ll love about Paxos:

Paxos has consistently been recognized on the Forbes Fintech 50, CB Insights Blockchain 50 and Built In’s “Best Places to Work” lists. Paxonians have significant ownership and impact on our business, as well as benefits like company equity, health insurance, family leave, a quarterly stipend for development, a stipend for home office setup and unlimited PTO. From team product demos and virtual lounge and learns to care packages and an active Slack #shoutouts channel, there are countless opportunities to connect and make your mark. Help us continue to build a new, open financial system from one of our three offices or right from your home!

Learn more: 

Company

• Web 3.0 Is Still the Place to Be
• A Conversation with Paxos Product Leaders
• Paxos Raises $300M in Series D Funding at 2.4B Valuation 

Customers

• Paxos & PayPal Bring Crypto to Millions of Users
• Mercado Libre Reaches 1M+ Users in 60 Days With Paxos
• Paxos Was Built to Protect its Customers

Media

• CNBC Crypto World Interviews Paxos CEO on USDP stablecoin
• Paxos CEO Charles Cascarilla’s Perspectives on the Current State of the Global Economy
• Yahoo Finance Interviews Paxos CEO on Testimony to U.S. Congress and Stablecoin Infrastructure

Our Paxos team is made up of passionate people from all over the world with different perspectives and experiences. If this opportunity excites you, but your experience doesn’t perfectly match the description…apply! Unique voices help us build a more transparent and open economy.

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