VP, Platform Marketing

| Greater NYC Area
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As the VP of Platform Marketing, you’ll lead the team that drives the marketing strategy and its execution for Via’s Platform business (our term for our B2B and B2G markets). This global role is focused on raising Via's visibility among key stakeholder groups and a set of target accounts, generating inbound sales inquiries, nurturing leads to qualification, and supporting retention and expansion efforts. You will oversee full funnel activity - developing multi channel campaigns, and should have a strong understanding of marketing automation, metrics, ABM strategies, and ROI reporting. You will develop and maintain an in-depth understanding of the target markets for our Platform business and build Platform marketing programs in cooperation with Sales, Product, and the broader Marketing organization. You are an exceptional B2B marketer with a successful track record, and a leader who can build a team and inspire and develop world-class talent.

What You'll Do


  • Collaborate with the Partnership Team (sales organization) and Business Development to develop a plan that supports near and long-term sales targets around the globe 
  • Help craft and be accountable for quarterly metrics
  • Identify and partner with external agencies as appropriate
  • Lead and inspire a global team of marketers
  • Partner with executives and colleagues across the Via organization to drive success 
  • Understand marketing tech stack, and shape point of view about investments 
  • Work closely with PR, design, digital and other marketing team members/capabilities

Demand Generation

  • Develop the global acquisition strategy that integrates multiple channels and capabilities to drive demand from the top to the bottom of the funnel 
  • Understand market segments and customer personas to build effective programs 
  • Design, build, measure, and optimize programs for the sales funnel
  • Manage the global content and campaign calendars to inspire and engage our audiences 
  • Partner closely with business leadership to develop strategies for expanding established markets and opening new markets
  • Respond quickly and evolve with the changing needs of the business 
  • Be accountable for measurable performance targets


  • Implement account based marketing programs for key accounts 
  • Provide support to Customer Success Team for client expansion and up-selling 
  • Conduct research and surveys to better understand consumer behavior and industry trends, publishing them to generate brand awareness

Who You Are

  • Have 7+ years’ marketing experience including marketing to B2B/B2G audiences
  • Have 4+ years of experience developing and managing a high-performing marketing team
  • Experienced across field and digital marketing including events, contents, email, and advertising
  • Expert in developing, forecasting and managing the marketing pipeline including goals for leads, MQLs, and pipeline
  • Have the ability to optimize the marketing mix using performance data and your knowledge of marketing levers
  • Demonstrate proven ability to develop inspiring multi-channel campaigns to grow market demand
  • Strong leadership skills and the ability to prioritize, delegate and execute in a strong team environment
  • Experienced working with CRM and email tools such as Salesforce and Pardot
  • Demonstrate strong writing and editing skills
  • Show ability to maintain consistent pace of marketing activity
  • Have Bachelor’s degree with high level of academic achievement
  • Agile and flexible
  • Detail oriented and deadline-driven

What Catches Our Eye

  • Startup and/or SaaS experience strongly preferred
  • Experience working in non-US markets

We’re Via, and we build technology that changes the way the world moves. Our guiding principle is simple: we know that the future of transportation is safe, dynamic, shared public mobility — the kind that reduces carbon emissions across congested cities, compliments existing transit infrastructure, and provides everyone with accessible, efficient, and affordable ways of getting around. Through intelligently designed operating systems and sophisticated routing algorithms, we build localized and customizable solutions for each and every one of our global partners (100 and counting, last we checked…)

Long story short: we’re very proud to be championing the transportation evolution of cities around the world and modernizing mobility. Ready to join the ride?

Via offers above market compensation packages and benefits, including equity, health insurance, and relocation assistance.

Via is an equal opportunity employer.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • Maria DBDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases


New York , NY 10013

An Insider's view of Via

What's something quirky about your company?

Like many startups, we want to move as quickly as possible, but in a thoughtful, considered way — one that doesn't leave a trail of destruction in our wake. This approach, and our commitment to being innovative without crossing any moral lines, has helped us tremendously in forming fruitful relationships with our partners.

Megan Manfred

Head of Commercial Law (Joined Feb 2018)

What's the biggest problem your team is solving?

Our team is educating and engaging policy makers and politicians to make sure they understand the difference between shared and single passenger rides when setting new regulations and encourage on-demand mobility as a tool to solve the transportation needs of their community.

Ya-Ting Liu

Director of Government Affairs & Policy (Joined Jun 2019)

How has your career grown since starting at the company?

In such a short time I’ve been given opportunities to push myself creatively and professionally which has been great. I’m amazed at the type of projects I get to work on and the practical experience I've been able to gain while at Via.

Sergio Matos

Senior Designer (Joined Aug 2016)

How do your team's ideas influence the company's direction?

The Expansion team scopes and launches new Via projects around the globe - we're the "start-up within the start-up", which means we're constantly working on unprecedented problems. It's exciting to help shape new partnerships and new product lines, whether it's a city shuttle service in California or school bus routing in New York City.

Monica Ceragioli

VP of Expansion (Joined Apr 2014)

What makes someone successful on your team?

A common quality we all share is the ability to be very analytical and detail-oriented when required, but to also be strategic in our thought process and decision-making. A strong willingness to learn and to directly own projects (regardless of your title or experience level) leads to success on our team.

Sameer Essa

Marketplace Associate Principal (Joined Apr 2019)

What are Via Perks + Benefits

Via Benefits Overview

At Via, one of our top priorities is to maintain the health and wellbeing of our employees and their families! To achieve this goal, we offer a robust and generous program to fit the needs of our employees.

Volunteer in local community
We partner with local organizations to make a meaningful impact in the communities we serve. Employees participate in organized events and we help them find individual volunteer opportunities too!
Eat lunch together
Highly diverse management team
We're proud to say that more than 50% of our workforce is female - including leadership! We also have diverse representation of employees from different economic, ethnic, and professional backgrounds.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Via offers plans that cover 100% premium, including family members, spouses, and domestic partners.
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Via provides employees with a flexible work schedule that includes flexible start and end times.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Commuter Benefits
In addition to offering pre-tax commuter benefits, the best perk is getting to use the Via service!
Stocked Kitchen

Additional Perks + Benefits

We're proud of our robust benefits package for employees. Beyond health, dental, and vision coverage, we also offer gifts on your birthday and your Via anniversary, resources for family and financial planning, and in-office wellness programs!

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