About the Role

Thirty Madison is looking for a VP of Press and Communications to build Thirty Madison’s presence and clearly communicate why we’re building the best healthcare company for chronic conditions. This person will be specifically tasked with developing the Thirty Madison brand story, building an in-house press agency that scales as our needs do, and partnering with senior leadership across the company to ensure our external and internal messaging is cohesive and communicable.

While you will be coaching and managing a team, you’ll also be building upon your existing relationships with leading healthcare reporters to ensure we’re top of mind for relevant stories and not missing out on opportunities due to a lack of awareness. In addition, your team will be responsible  for building our brand presence across all available channels, including, but not limited to social media, conferences, and other relevant events. 

This role report will report to our Head of Expansion and Enablement.

You’re the right person for this role if: 

• You’re inspired by our mission to increase access to healthcare and build out strategic communications channels to drive awareness about how we can best help people take control of their chronic condition.
• You’re excited about the opportunity to work on  multiple brands and are known for being able to successfully oversee several concurrent campaigns.
• You’re taking a look at our current messaging across Thirty Madison and its brands and know you can do a better job at building out a cohesive strategy.
• You’re still able to jump into the weeds as needed to help with tasks like drafting press releases, editing op-eds, and advising on social media responses. 
• You’re excited about the opportunity to build out and lead a press and communications team and inspire them to take the company to new heights with strategic, thoughtful communications planning.

Some of what you will be working on will be: 

• Creating a comprehensive and strategic thought leadership strategy that builds toward the larger Thirty Madison mission. 
• Coaching and managing a growing Press and Communications team, ensuring that they’re able to achieve their goals across all our brands
• Reviewing and revising press materials and campaign plans to ensure they’re as strong and thoughtful as possible 
• Building our current public relations and communications strategy to drive increased brand awareness as well as a better understanding of Thirty Madison as a brand.

You should have:

• 15+ years in a press and communications role in the healthcare industry
• Amazing communication and writing skills across all channels, including email, Slack, and social media. 
• A reputation for being able to drive several campaigns at once without making any internal clients feel unsupported.
• Experience building and managing a 5-10 person press and communications team that works on consumer and business campaigns, as well as internal communications and crisis management. 
• The passion to build a parent brand from the ground up and a track record that reflects your ability to do that.
• Familiarity with affiliate marketing, SEO, internal comms, and/or social media is a big plus.
• Overall interest in a fast-moving public relations and communications role that’ll evolve with the company.