VP, Product Marketing
Who We Are:
We are Yieldmo, the mobile engagement company with a single mission: to capture the attention and intent of today’s mobile consumer. Through our engaging ad experiences, independent mobile ad exchange, relationships with leading content creators, and our powerful engagement analytics platform, we illuminate the insights and consumer intent that foreshadow the future of the advertising business.
What We Need:
We are looking for a hands-on leader who will own the product marketing strategy for Yieldmo’s engagement analytics platform. As VP of Product Marketing, you will lead the strategic positioning of products and solutions that drive Yieldmo’s value proposition in market to current and future customers. The ideal candidate has deep experience in product marketing (specifically supporting data and/or analytics product sets), experience in developing effective sales enablement materials, and has led lean and agile teams (preferably in the advertising technology sector).
Your Responsibilities:
- Own the sales kit creation, maintenance, training and education
- Own the GTM strategy and execution for our new Attention Analytics product
- Own the market and competitive intelligence program for product roadmap input and prioritization
- Own the company/corporate/product level messaging and positioning
- Own the product/feature release cycles, management, and communications with customers
- Lead and manage a team across a variety of marketing functions
Who You Are & What Makes You Qualified:
- 4-7+ years of product marketing experience
- Experience owning product marketing function, developing strategies including research, customer segmentation, value propositions, positioning, and messaging
- Demonstrated experience in product storytelling - developing product positioning, value proposition and messaging that differentiates
- Outstanding communication skills with the ability to articulate complex ideas simply and from a customer perspective
- A “whatever it takes” attitude and a willingness to roll up your sleeves
- A strategic and organized approach—you think about the big picture but also understand how to work with a team and across functions to execute initiatives
- Thoughtfulness and an absence of destructive ego; no interest in politicking.
- Commitment and accountability with exceptional follow-through
- Desire to be part of a fast-paced, agile startup environment