VP of Product Marketing
Company Description
OwnBackup is a leading cloud-to-cloud backup & restore vendor. We provide secure, automated, daily backups of SaaS & PaaS data as well as sophisticated data compare & restore tools for disaster recovery. Our solution complements the SaaS vendor’s (e.g. Salesforce) built-in data-protection mechanisms by covering data loss & corruption caused by human errors, malicious intent, integration errors, and rogue applications. The solution also provides enterprises with the performance and reporting required to meet compliance regulations in a number of industries.
OwnBackup was co-founded by data-recovery, data-protection and information-security experts, each with over 15 years experience in their respective fields. We are a top-ranked backup & restore ISV on the Salesforce.com AppExchange, the 2018 Salesforce Appy award winner, and the winner of multiple Demo Jam awards.
We believe that every employee in the company can and should make an impact every day, and we empower them to do so. If you are self-motivated, like to take initiative and are a great team player you will love working here.
Job Description
Are you an amazing VP Product Marketing who works deep in the Salesforce.com world and loves putting technology into words that everyone can understand? Interested in applying your tech-marketing savvy and deep Salesforce.com skills to use in a pivotal new role in a fast-growing tech company?
We’re OwnBackup and we are looking for an experienced product marketing leader to join our high-performing team.
At OwnBackup, you’ll join a high-energy, cohesive team and have the opportunity to make a huge impact and accelerate growth. You will work collaboratively with multiple groups to lead the development of our Salesforce.com product marketing strategy and programs. You’ll research the Salesforce.com market, the buyers, and the competition. You’ll craft compelling technical messaging and positioning for products and solutions. You’ll build marketing and sales enablement assets - whole teams will follow your lead. You will drive effective product marketing programs that meet marketing goals and fuel company growth. You’ll be rewarded with amazing customer stories and a following that has made OwnBackup the top-rated backup and recovery solution on the Salesforce AppExchange.
We believe that every employee in the company can and should make an impact every day, and we empower them to do so. If you are self-motivated, like to take initiative and are a great team player you will love working here.
Responsibilities
- Leverage deep technical skills on the Salesforce.com platform in articulating OwnBackup product and product opportunities for both internal and external audiences.
- Understand and translate product capabilities into real benefits for well-defined buyer personas.
- Create compelling messaging and positioning and oversee the product launch process and go-to-market strategies.
- Build product marketing programs that raise awareness and drive revenue.
- Engage with the Salesforce user community through social forums, user groups and events. Perform market research, conduct win/loss analysis, and share and embed insights in the OwnBackup product marketing approach.
- Articulate the OwnBackup value proposition for customers. Enable the sales team with assets and training, and deliver new insight to our product development teams.
Qualifications
- Tell us about your expert hands-on experience and administration skills in Salesforce.com, above and beyond Marketing basics, when you apply. This is a mandatory requirements for this role.
- Minimum of 5 years of product marketing experience, including in a SaaS company.
- A strong technical background with experience translating complex technological concepts into broadly understandable language and value propositions.
- A confident, self-starter with excellent organization and time management skills.
- Experience synthesizing many inputs into coherent, prioritized stories and explanations for technical and non-technical audiences.
- A “can-do,” results-oriented attitude and mindset
- Strong written and verbal communication skills.
- BS in Marketing / Communications / Engineering / Science or similar field.
- MBA and/or advanced degree is a plus.
Additional Information
For this role, please provide details of your Salesforce.com experience in your resume and application.
This role is based in Fort Lee NJ.
All your information will be kept confidential according to EEO guidelines