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VP, Vertical Marketing

| Greater NYC Area

Type: Full Time
Min. Experience: 15+ years

Who we are:

We are Dataminr, the leading company that turns social media into real-time, actionable alerts. Our ability to find and deliver information faster than any traditional source has completely revolutionized how critical, relevant and actionable information reaches the news, finance, public sector and corporate security industries.

We are one of the most exciting companies to work for and have been referred to as the “super tool of journalists and hedge funds” while also receiving numerous accolades from professionals in both the corporate security area and public sector. We’ve been named to CNBC’s Disruptor 50 list in 2014 and 2016, the Forbes FinTech 50 list in 2016, added to the AlwaysOn Global 250 Top Private Companies list and received an invitation to speak at the World Economic Forum.

Headquartered in New York City and nearing 400 employees, Dataminr provides a challenging and dynamic environment where everyone feels that they have the freedom to be innovative, impactful and influential. Our culture promotes team interaction, work-life balance and the sharing of information and ideas because it empowers us to do our best work and have fun. If you want to be a part of the most interesting and exciting high-growth tech company in New York, please keep reading!

Who you are:

You're an experienced marketing leader with a proven track record developing and delivering B2B marketing programs that drive revenue-impacting results. You have an expert understanding of the sales and product pipeline and the role of marketing at each stage of the opportunity funnel and the client expansion path, with particular expertise in demand generation.

You're an exceptional manager and developer of talent. You know what it takes to inspire, engage and drive a dynamic and high performing marketing team.

You're strategic but love to get into the details. You have experience working closely across Sales, Product, Customer Success, and Engineering teams to deeply understand a product and translate it into programs that drive great results. You have an ability to understand a wide array of disparate target audiences and their respective motions, focusing on mapping the right messages with the right buyers.
As the VP, Vertical Marketing, you will report to the EVP, Marketing & Communications and serve as a key marketing leader in our fast-growing SaaS business. You will lead a team of 6-9 vertically-aligned marketers responsible for programs targeted at the full set of customer segments across our diverse set of vertical markets and sub-industries.

Responsibilities:

  • Marketing Strategy: Contribute to overall company strategy from a Marketing perspective; Lead a team to build and optimize audience- and industry-specific marketing plans and budgets to support revenue objectives; Partner across geographies to build plans that drive success; Ensure consistent message, voice, and experience across customer segments and marketing touchpoints
  • Campaign Management: Create demand generation campaigns that deliver results in line with sales targets; Evaluate and optimize our existing nurture campaigns and funnels; Propel prospects through the buying journey from awareness to close, and then to expansion; Keep the team focused on priorities, maintaining momentum and meeting campaign deadlines and goals
  • Innovation & Measurement: Support a test-and-learn strategy for marketing programs and activities, incorporating learnings from successes as well as “failures” into future programs and across verticals; Make data driven decisions while bringing creativity and big ideas to the table; Work closely with Integrated Marketing on analytics and reporting
  • Team Building: Manage and develop existing talent for a team of 6-9, inspiring and driving teams to reach optimum performance; Build capabilities and establish goals to deliver results quarter over quarter, year over year; Engage and support talent and career development; Hire and develop new talent as the organization scales
  • Collaboration: Build strong relationships and be accountable in front of groups across Marketing, Sales and Product to drive results;
  • Leadership: Serve as a critical partner and leader within the Marketing function and across the company

Desired Skills and Experience:

  • 15+ years experience in B2B marketing, preferably for a global SaaS software company
  • 5+ years experience managing a high-performing team
  • Solid track record of successfully scaling marketing efforts in a growth-oriented company
  • Experience successfully driving the creation of comprehensive marketing plans, aligning campaigns and strategies to hit target goals-- including MQLs, contribution to pipeline and ROI
  • Experience building marketing programs to support client growth at the enterprise level
  • Strategic thinker with ability to execute
  • Organized and methodical; Process-oriented
  • Track record of success juggling requests from multiple stakeholders; Ability to be flexible and operate in a fast-moving environment
  • Proven ability to successfully articulate and address complex business issues concisely
  • Resourceful creative thinker with proven experience in developing new marketing ideas and strategies
  • Ability to consume and understand data, turning it into insight driven decision making to drive clear results and optimization
  • High degree of customer orientation and focus
  • Knowledge of Pardot or other marketing automation platforms

Our offering of competitive benefits and perks include:

  • Company paid benefits for employees and their dependents, such as medical, dental, vision, disability and life
  • Flexible spending account to be used for out-of-pocket medical, transit, parking and dependent care expenses 
  • 401(k) savings plan
  • Generous leave
  • Daily catered lunch
  • A kitchen fully stocked with snacks and beverages 
  • Discounted Gym Membership

…and this is just to name a few!

Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • Objective-CLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • PlayFrameworks
    • React NativeFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • RedshiftDatabases
    • TableauAnalytics
    • SalesforceAnalytics
    • LucidchartAnalytics
    • InsightSquaredAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • WebStormDesign
    • PyCharmDesign
    • PostmanDesign
    • MySQLDesign
    • SkitchDesign
    • FabricDesign
    • SublimeDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • AirTableManagement
    • ZenDeskManagement
    • iTunes ConnectManagement
    • FileZillaManagement
    • TotangoManagement
    • SalesforceCRM
    • InsightSquaredCRM
    • YeswareEmail
    • LinkedIn Sales NavigatorLead Gen
    • PardotLead Gen
    • DriftLead Gen

Location

You'll find our open-floor office just blocks away from Grand Central and Penn Station, complete with daily catered meals and a fully stocked kitchen.

An Insider's view of Dataminr

What’s the vibe like in the office?

Collaboration is a key tenet of our day to day. Everyone is on the same page: we’re scrappy, we don’t mind working hard, and no one is too big or small to take on a task. People like working together and that's huge. It makes a difference day to day and big picture. It's hard to beat.

Kate

Sales Enablement & Training Associate

How do you collaborate with other teams in the company?

I have been a part of different teams in my four years at Dataminr, and have seen the company and our mission from different angles. Every single department values collaboration and coordination of efforts. Everyone pitches in and gets their hands dirty, even if it means doing something that's not in their job description.

Kit

Operations Associate

How does the company support your career growth?

Dataminr allows me to flourish and conduct business all while staying true to my personality - that is incredibly important to me. I’ve been privileged to attend conferences and represent Dataminr in high stakes meetings with Fortune 500 clients. My career has accelerated since I joined and I’m thankful to Dataminr for providing that momentum.

Chantel

Account Executive, PR and Communications

How do you empower your team to be more creative?

The only limit to what you can do at Dataminr is your imagination. Innovation and creativity are highly valued here. I encourage my team to use the tools we provide as well as their own ingenuity to address their target markets. I work to guide and reinforce their creative process to help them achieve their goals.

Ed

VP, Finance Sales

What are Dataminr Perks + Benefits

Dataminr Benefits Overview

Where to begin! If you're passionate about being the first to know, Dataminr is the place to be. We use AI and machine learning to analyze public data about events in real time. We cut through the noise created by an ever-increasing volume of data and information so our clients can be alerted first to critical news and breaking information.

Working at Dataminr means you're constantly growing and making a real individual impact. Your contributions and opinions help shape the future of our business.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

TEAM CULTURE
We foster a team-driven, collaborative, and interconnected culture. Join your coworkers for all-hands meetings, happy hours, kickball tournaments, game nights, movie nights, volunteering events and more.

GROWTH
We're growing, and we want you to grow with us. Our professional development fund, mentorship program, and Lunch & Learns are here to help you take your career to the next level.

DIVERSITY & INCLUSION
We recognize the importance of a diverse spectrum of voices and perspectives, and we are committed to cultivating a respectful and inclusive global community. Our Employee-Led Resource Groups (ERG) meet regularly, plan and sponsor internal and external initiatives, and serve as a resource to educate one another about the different cultures, backgrounds, and identities that make up our diverse community.

BENEFITS & PERKS
Our benefits are the icing on the cake: 100% covered health insurance, daily catered meals, and a fully stocked kitchen to satisfy all your snack needs.

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