Web Marketing Coordinator

| Greater NYC Area

What We're Looking For

2U is looking for a data-driven Web Marketing Coordinator to play a key role in the development of our website strategy. This is great opportunity for someone with a passion for marketing and higher education to gain experience in the areas of analysis, project management, and marketing strategy.

Responsibilities Include But Are Not Limited To 

  • Support web analytics strategy across a collection of programs and associated web properties, including inbound marketing sites, demand generation landing pages, mini sites, and program applications.
  • Support the execution of conversion rate optimization tests, interfacing with key stakeholders on the demand generation, brand marketing, creative, production, and technology teams.
  • Leverage web analytics data to derive actionable insights about site experience and web users.
  • Build and execute regular audits of website data quality and data collection consistency.

Things That Should Be in Your Background:

  • Bachelor’s degree, preferably in business, computer science, or a quantitative field.
  • Excellent communication, presentation, writing and research skills.
  • Ability to prioritize tasks and manage deadlines in a fast-paced environment.
  • A desire to stay on top of emerging web marketing and technology trends.
  • Strong attention to detail, love of process-building, and desire to help grow a business unit.

Other Attributes That Will Help You in This Role:

  • Experience with Google Analytics or other web analytics tools.
  • An affinity for Microsoft Excel.
  • Interest in web user experience, A/B testing and conversion rate optimization (CRO).
  • Appreciation for effective data visualizations (bonus points for Tableau experience).
  • Comfort with learning and discussing technical concepts related to web development and information systems.
  • Ability to maintain a fun and productive team atmosphere.
  • Comfortable working with ambiguous concepts and distilling them into sound deliverables.
  • Enthusiasm and the ability to thrive in an atmosphere of constant change.

 

About 2U Inc. (NASDAQ: TWOU)

We believe there should be no back row in higher education. For more than a decade, 2UInc., a global leader in education technology, has been improving lives by powering the world’s best digital education. As a trusted partner and brand steward of great universities, we build, deliver, and support online graduate programs and certificates for working adults. Our industry-leading short courses, offered by GetSmarter®, are designed to equip lifelong learners with in-demand career skills. To learn more about 2U and No Back Row®, visit 2U.com.

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. 

Why It’s Great to Work at 2U

2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer. 

Benefits

2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Tuition reimbursement program
  • Generous paid leave policies including a PTO allowance for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 12 months of employment
    • holidays that include a winter break from Christmas through New Year and more!

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

 

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • SalesforceCRM

Location

We are located in the Dumbo neighborhood of Brooklyn, an area known for art, technology and amazing skyline views.

An Insider's view of 2U

What are some social events your company does?

Each year, all 2U offices gather in one place for our annual company event. This past year, we were lucky enough to have former First Lady Michelle Obama speak about the power of a quality education, diversity and inclusion, healthy communities, and leadership at our company meeting.

Jackie

Recruiter

What’s the vibe like in the office?

We have a casual and collaborative environment with stocked kitchens and a game room that includes ping pong, foosball, arcade games, and video games. We have a startup culture with the resources of a large company.

Brad

Sr. Recruiter

What are 2U Perks + Benefits

2U Benefits Overview

2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.

2U offers a comprehensive benefits package:
-Medical, dental and vision coverage
-Life insurance, disability and 401(k)
-Unlimited snacks and drinks
-Generous paid leave policies
-Tuition reimbursement program

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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