Website Marketing Manager at Teachable (Remote)

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At Teachable we empower creators to transform their knowledge into income. To accomplish this, our products enable individuals and small businesses to create, host and sell online courses and coaching. Teachable Creators have tens of thousands of active creators who’ve reached more than 45 million students around the world, teaching a diverse array of topics, ranging from crafting to card tricks to coding. Fifty million people worldwide consider themselves to be creators. More than two million people earn enough from their passion projects to consider it their full-time income. The rise of the creator economy means more people than ever want to share what they know and monetize it. Teachable is poised to offer best-in-class solutions to this ever-growing market.

In 2020, Teachable was acquired by Hotmart Company, a global leader in the Creator Economy with a shared mission of empowering creators to live out their passions. With offices in eight countries and more than 35 million users worldwide, Hotmart’s partnership ensures our creators—current and future—have access to best-in-class technology tools, so they can scale their online businesses with ease and truly make an impact on their students’ lives.

We are looking for a data driven website marketing manager to drive the strategy, management, measurement, testing, and execution of the marketing website.

You will be responsible for, building out a strategy for the website including a robust conversion rate optimization roadmap to drive qualified leads and free plan users. This role will collaborate with teams including Brand & Content, UX/UI and Product Marketing to evolve and develop a world-class website that supports the brand, educates customers and optimizes for conversion.

The Website Marketing Manager will report into the Director of Growth Marketing and partner with the Senior UX/UI Designer to manage the relationship with our freelance web developer.

What You'll Do

  • Evaluate — Work with our Data Analysts to understand the current health of the website and develop a plan of action.
  • Funnel Optimization – Partner with the broader Growth Marketing team to scale qualified traffic and build a strategy to convert this traffic into leads/free accounts.
  • Manage - day to day management of the website and all site initiatives.
  • Test – Evolve our CRO roadmap and partner with our UX/UI Designer to design and run A/B tests in Google Optimize 
  • Communicate - Partner with cross-functional teams to ensure the optimum balance between brand, performance and SEO efforts.
  • Measure - Obsess over the tracking and measurement of conversion effectiveness.

What We're Looking For

  • 5+ years experience working in a fast paced growth company
  • Experience setting up A/B tests through Google Optimize or similar testing platforms
  • Experience working with a UX/UI designer, SEO and website developer in the design and development of landing pages and web page content
  • Experience working within a CMS (Dato or equivalent platform)
  • Working knowledge of current web architecture and UX/UI best practices
  • Confidence researching and advocating for product/plugin/resource solutions that address business pain points
  • Strong attention to detail, analytical skills, and ability to interpret data to make strategic recommendations
  • Highly analytical - confident digging into data and deep familiarity with funnel metrics and the levers available to improve conversion 
  • Experience managing freelance/agency partners

Teachable is an instructor-focused platform that empowers creators to build and sell online courses and coaching on any topic-from iOS development to watercolor painting to card tricks. Instructors using our platform have collectively earned more than a billion dollars to date.

Since our founding, we've raised more than $12.5 million from top venture investors and were acquired in March of 2020. Teachable is now part of Hotmart Company, a global tech group focused on the Creator Economy, with over 1,300 employees in 8 countries (Netherlands, USA, Brazil, Spain, Mexico, Colombia, France and UK). Hotmart´s mission is to help creators make a living from their passions, using digital products to entertain, help and instruct their audiences.

We're in an exciting growth phase and we're continuing to build a diverse team of top-notch talent. We won't hold you back from reaching your full potential at Teachable; you'll have the freedom to be an integral member of our tight-knit team, with great benefits and perks. Your work here will directly impact hundreds of thousands of online educators, entrepreneurs, and creatives.

Teachable operates under a hybrid work model, meaning employees (depending on the requirements for the role) may work either fully remote or in-office (or a combination of the two).


Comprehensive Health, Dental, & Vision benefits with options covering up to 100% of monthly premium

Generous Vacation, Personal, and Sick Time

Parental leave, 16 weeks fully paid after three months of service

4% 401(k) with match after three months of service

Supplemental student loan repayment assistance or a professional education stipend

Tax-free commuter benefit

Conference budget

50% gym & wellness match

Headspace subscription

$250 Donation Match Program

Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • SketchDesign
    • IterableEmail


470 Park Ave South, New York , NY 10016

An Insider's view of Teachable

What are some social events your company does?

Teachable has company-wide events that are creator based throughout the year! Once I attended an event where we were able to receive a natal birth chart reading. As an astrology enthusiast, this was very memorable for me because I got to understand more about my inner self/personality and even suggested the creator's business to one of my friends!



How does the company support your career growth?

I've had great support from my managers, who have talked with me about my areas of interest, helped me identify strengths and weaknesses, and have suggested resources for professional development. And it's exciting to see that as the company has grown over the years that I've been here, new roles, positions, and pathways continue to be created.


Product Operations Manager

What projects are you most excited about?

I’m most excited about our projects to help creators save time, get more students, and build communities to nurture.


Senior Product Designer, Growth

What are Teachable Perks + Benefits

Teachable Benefits Overview

Comprehensive health, dental, and vision coverage
Discretionary paid vacation
Paid sick leave
Tax-free commuter benefits
50% gym or wellness match
401(k) with match
Paid parental leave
Professional education credit OR supplemental student loan repayment

Workplace customizations (e.g. standing desks)
Flexibility to work from home
Weekly catered lunches
Conference and book budget
Company outings
Annual camping retreat
Awesome coworkers

Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Awesome Coworkers, Custom Desk Setup, Wellness Match, Teachable Course Stipend, Company Activities, Annual Company Retreat.

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