Ad Ops Strategist, Trading & Optimization
The Strategist’s role is crucial to ensuring the success of digital campaign delivery and performance. The role includes regular day-to-day communication with Traffickers, Account Managers, and Account Executives to ensure assigned campaigns obtain optimum performance as well as exceed client expectations.
This is an integral position within a fast-paced business. It requires self-motivation, enthusiasm, resilience, flexibility and the ability to communicate clearly and effectively. The position also requires an analytical and logical thinker with the conviction to meet problems head-on and solve them accurately and quickly.
Responsibilities include:
- Buying and trading digital ads through a demand-side platform
- Monitoring and optimizing multiple campaign executions to ensure campaigns are launching and delivering on schedule and according to client key performance indicator (KPI) expectations
- Reviewing ad performance relative to campaign objectives to provide and execute optimization recommendations and increase performance for client
- Ensuring all booked revenue is recognized while campaign objectives are consistently met or exceeded
- Recognizing, analyzing and quickly solving discrepancies between ad servers
- Ensuring clients and internal sales teams are receiving exceptional customer service and support
- Participation in client campaign kick-off calls to outline ad tracking requirements and deliverables
- Assisting with various special projects as needed
- Working with internal teams to identify and design new tools and systems to improve efficiency
Qualifications
- Exceptional troubleshooting and problem solving skills
- Superior time management and organizational skills as well as the capacity to manage multiple projects with tight deadlines
- Experience with online ad serving systems such as DFP, OAS, OpenX, etc.)
- Knowledge of 3rd party ad tags (DFA/DCM, PointRoll, MediaMind, Flashtalking, etc.)
- Demand-side platform (DSP) trading and optimization experience required
- Basic knowledge of HTML, JavaScript, Flash, Firebug and Rich Media a huge plus
- Experience analyzing digital campaign data activity
- Self-motivated with the ability to work in both a team environment and independently
- Superior verbal and written communication and customer service skills
- Flexible, personable attitude with the willingness to go the extra mile
- Strong desire to grow with company and learn new skills
- 1-2 years of programmatic ad buying and optimization experience
- Must reside in the New York Metro Area
- BA/BS Degree
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.