Movable Ink
New York, NY
Hybrid

Associate Director, Client Strategy - Emerging Categories

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The Associate Director of Client Strategy for Emerging Categories will be charged with driving quantifiable, measurable and winning strategies for applications of Movable Ink software for the Commercial Team. A major focus of the role will be to identify quantifiable, scalable, replicable strategies that drive measurable results for our clients in these Emerging Categories (such as Ed Tech, Streaming Fitness Services, DTC Retail) and work with stakeholders throughout the Go-to-market teams to ensure successful adoption of these strategies.

Responsibilities:

  • Perform regular analysis of Movable Ink platform data to understand the most effective uses of Movable Ink technology within these Emerging Categories.
  • Package these strategies into compelling thought leadership content deliverables such as decks, infographics and white papers in partnership with the Content Marketing team designed to drive adoption of these strategies.
  • Working in close partnership with the Event Marketing team to plan and host a regular schedule of events (including virtual events) for this segment of our client and prospect base designed to inspire adoption.
  • Collaborate with the Commercial Sales team to educate and enable them to understand the most effective uses of Movable Ink technology within these Emerging categories.
  • Partner with the Senior Director of Comms to support ongoing press opportunities to speak to industry press about relevant topics.
  • Deliver internal training sessions and educational content on marketing trends for the verticals that the Emerging Categories clients encompass
  • Collaborate closely with Business Development Partnerships team to develop integration strategies with third party platforms and services
  • Act as a subject matter expert on all topics related to email marketing trends and best practices for clients in the Emerging Categories verticals.

Qualifications

  • 7+ years omni channel marketing experience experience at an ESP, Agency, Consultancy or Brand Side (must have experience with Movable Ink)
  • Analytical and able to identify quantifiable trends across campaign data
  • Strong marketing analytical skills including experience with tools such as Tableau and Ability to identify trends through analysis
  • Ability to create and deliver effective presentations to disparate marketing audiences such as technical practitioners and high level decision makers
  • Ability to understand technical information
  • Working knowledge of the Martech ecosystem
  • Proven ability to project manage and leverage strong organizational skills
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What are Movable Ink Perks + Benefits

Movable Ink Benefits Overview

One of the best things about working at Movable Ink is the amazing company culture we have! We are very proud to say we’ve been named one of Inc. Magazine’s Best Workplaces (2022, 2021, 2020, and 2019) and Built In’s “Best Places to Work” (2023, 2022, 2021, and 2020).

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee-led culture committees
Hybrid work model
President's club
Employee awards
Flexible work schedule
Diversity
Documented equal pay policy
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours

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