CRM & Engagement Lead
Redesign Health is a proud Equal Opportunity Employer – we recruit, train, compensate and promote our team members based on qualifications. We know how important it is not only to include, but to actively seek out a diversity of opinions and voices.
We want to hear from you regardless of your race, religion, national origin, sex, gender identity, sexual orientation, disability, age, veteran status, or any other applicable legally protected characteristics.
Redesign Health is a healthcare innovation platform. We bring together entrepreneurs, industry experts, and investors to elevate healthcare companies that empower people to live their healthiest lives. Our first companies include Lively, Ever/Body, Vault Health, Springtide, HealthQuarters, Calibrate, Proper, and stealth ventures in payment integrity, elder care, and complex care. We’re capitalized with permanent capital from world-class institutional investors and entrepreneurs.
At Jasper, we are on a mission to improve the lives of all patients with cancer through the most meaningful support. Our first products focus on patients, caregivers and their supporters going through cancer treatment and recovery through personalized organizational tools and access to curated products and services. As we evolve, we will continue to build out a patient-centric digital experience to improve the patient experience and outcomes of navigating a cancer diagnosis and treatments.
Jasper is part of Redesign Health, a venture studio based in New York city, that has led Jasper’s seed funding round.
ABOUT THE ROLE
Jasper is looking for a passionate self-starter to add to our 12 person team to drive growth and engagement through CRM. As our CRM + Engagement Lead, you will develop and execute on an engagement marketing strategy to enable a valuable experience for cancer patients and their caregivers. You will work cross-functionally with operations, product, growth, engineering, content and the creative team to lead integrated marketing communications from planning to execution and grow our highly engaged member community.
You will be Jasper's first dedicated CRM hire and support us in building out and scale the function over time. The ideal candidate for this role has deep engagement marketing experience, understands how to leverage different channels effectively, and is also a great leader, coach, and collaborator.
You will report to and work with the CEO at our New York City headquarters.
What you'll do:
- CRM / Lifecycle Marketing
- Create, manage and drive the performance of all CRM channels (Primarily Email, SMS and Push)
- Create, manage and report out on integrated marketing flows and journeys to facilitate a personalized user experience that ultimately drives engagement and reduces churn
- Continuously evaluate and expand our CRM channels and journeys based on audience preferences, business needs and channel effectiveness
- Act as the advocate for brand and consumer, fighting to keep the quality and experience bar high amidst competing priorities
- Partner with our creative teams to create an engaging experience for our users that is appropriate for the channel
- Campaign Development
- Run end-to-end management of all campaigns from strategy to process, execution and reporting
- Build email and SMS content with personalization in-mind using HTML/CSS, SQL, and other personalization data elements
- Social and Community
- Lead Jasper’s social strategy to drive follower growth and engagement
- Work with Jasper’s Oncology Social Worker to oversee Jasper’s social media to facilitate member engagement, loyalty and affinity
What you'll need:
- Background
- 4+ years of hands-on experience in CRM/engagement marketing
- Passion for creating deep consumer understanding, putting their personal needs at the center of all thinking and decision-making
- Familiarity with CRM frameworks, validation methodologies and CRM metrics
- Have experience with marketing platforms, HTML/CSS, SQL, and BI tools (such as Looker, Chartio, Amplitude etc)
- Exceptional communication and storytelling skills that bring energy and inspiration to every brief
- A talent for distilling complex ideas into language consumers can easily digest and understand
- Prior experience in a high-growth, digitally-native consumer or healthcare business is a plus
- Bachelor’s degree
- Must be authorized to work in the United States
- Skills
- Mapping user flows, creating personalized, trigger based messaging campaigns.
- Marketing and branding sense in briefing a communication.
- Action Oriented
- Cultivates Innovation
- Customer Focus
- Instills Trust
What Redesign is all about
Redesign’s mission is to elevate healthcare companies that empower people to live their healthiest lives. To give a sense of what our team is all about, these are the values that guide our work:
- Redesign healthcare - We bring positive change to patients’ lives
- Own the outcome - We do the work to get the job done
- Be trusted partners - We strive to be the teammates and co-founders of choice
- Champion diverse perspectives - We work to unlock our joint potential
- Practice kindness - We aim to build bridges, not walls
- Learn continuously - We focus on constantly growing as individuals and as a team
Why work with us?
We care deeply about your wellbeing. And we’ve tailored our unique benefits around your wellness.
- Benefits for your physical wellness
- Full medical, dental, and vision coverage with no monthly contribution options
- Fully paid memberships to One Medical primary care & Teledoc virtual care
- $10 a month over-the-counter medicine credit
- Quarterly In-home house cleaning
- Annual at-home massage on us, to relax and unwind
- Work from home set-up stipend
- Benefits for your financial wellness
- 401K match
- Student loan repayment contributions
- Company-paid Life and AD&D insurance
- Paid financial coach to help you meet your financial goals
- Benefits for your mental wellness
- Unlimited PTO
- 2-week company-wide winter break
- 16 week full paid parental leave
- Spotify Premium reimbursed
- Headspace mindfulness service
- Annual learning stipend
- Benefits for your physical wellness