Company Description

Tipico is an energetic, passionate, bold tech company, and we love gaming and sports! Tipico has recently expanded to the US market, establishing our headquarters in Hoboken, New Jersey. We are driven by our core values: passion, progress and trust. Our goal is to build the best possible casino and sport products in the industry. LET'S MAKE THIS INTERESTING!

Job Description

Do you have a passion for customer relationship management? Are you up to date with the best practices and emerging trends in digital marketing retention and reactivation? Does working in a fast paced, collaborative environment sound like your next professional step?

If so, you are in the right place! We are looking for seasoned marketing leader to take responsibility for building the CRM retention marketing team at our fast-growing online sportsbook and casino. 

The CRM Team Manager will partner with a wide range of business and technology stakeholders across the company. With a strong background in CRM and VIP/Sales, the CRM Team Manager will use their deep expertise to maintain accountability for all customer relationship and lifecycle marketing for Tipico as we expand our footprint across the US. The position holder will be responsible for the following:

• Building, leading and coaching a team of CRM Managers and VIP Coordinators, ensuring that the team performs on a high efficiency.
• Maximizing the customer experience and life-time value by leading the CRM and VIP actions through the effective and creative usage of customer touch-points and therefore delivering improved loyalty for both digital online and shop customers. 
• Owning all ad-hoc campaigns end to end, including: conception, suggesting target group and segmentation for campaigns / CRM cycles based on value segments, budgeting, preparation including copywriting, execution and analysis.
• Ensuring the best possible usage of all marketing tools in close collaboration with other stakeholders.
• Conceptualizing and testing of campaigns and CRM cycles in order to set up the best automations possible.
• Setting up a best in class VIP treatment, including Sales and Service tactics to cater for our best customers.
• Monitoring, analyzing and tracking financial effectiveness of campaigns and provide regular reporting against budget to improve campaigns by using A/B tests and insights.
• Managing the marketing campaign calendar and campaign forecasts.

Qualifications

• Minimum 3 years of relevant working experience in a similar role in the areas of CRM and VIP.
• Competent in using at least one Marketing Automation Tool.
• Highly data driven with a very strong understanding of numbers.
• Leadership experience beneficial but not a must
• Advanced Excel knowledge
• A strategic thinker, but also willing to roll up your sleeves to execute in a lean and agile start-up environment 
• Strong presentation skills and highly structured and organized.
• Comfortable being challenged and seeking challenge from colleagues and stakeholders 

Additional Information

What's in it for you:

• Work in an environment where you, your work and ideas matter and have an impact 
• You will be a part of one of the newest and up and coming USA online iGaming and sports betting companies in the market
• Work in a new and young business with high growth potential 
• Build your own success story together with us 
• Work with self-organized, self-responsible and entrepreneurial employees 
• Start-up feeling, backed-up by a leading European sports betting house. We are a high-volume business and are taking off in the US!
• Competitive salary, 401k match, unlimited PTO, Medical, Vision, Dental Benefits, and more!