Digital Ad Ops Trafficker
The job of the Trafficker is very diverse. Starting with the creative trafficking process, the Trafficker will be responsible for coordinating the trafficking of our campaigns with our outsource partners, or in the case of a last minute launch, trafficking themselves. The Trafficker is also responsible for troubleshooting technical issues and impression discrepancies. Lastly, a Trafficker will manage our local site specific campaigns, coordinating with our publishing partners to ensure campaigns are delivering and performing.
- Responsible for the trafficking all campaign creative.
- Coordinate with our outsource partners to ensure campaign trafficking is completed and QA their work.
- In last minute circumstances, traffic campaign creative.
- In the case of Local site-specific campaigns, send DFP ad tags to publisher partners.
- Troubleshoot all creative and ad serving issues.
- Test all agency campaign creative to ensure that ads are serving and clicking through to a live landing page before trafficking.
- Test Gamut DFP tags and make sure they live before sending them to publishing partners.
- In cases of creative issues, troubleshoot and work back with publishers, ad agencies, and creative agencies to ensure properly functioning creative.
- Manage Local site specific run-of-site (ROS) campaigns.
- Monitor delivery and performance to ensure goals are being met and make suggestions to Sales on places to move impressions to ensure full budget is delivered.
- Compare 1st party delivery numbers to 3rd party numbers to proactively identify discrepancies and troubleshoot those discrepancies with publishers and agencies.
- Manage the delivery of high impact units and homepage takeovers.
- Coordinate with publishers to ensure they have received creative and are ready to launch on time.Check websites and reporting the morning of launches to ensure correct creative is live and delivery is tracking correctly.
- Ensure creative is received and being built according to deadlines.
- Work with Planning team to ensure client is sending creative within our required turnaround times.
- If creative is being built by sites, request test pages for client approval.
Qualifications
- BA/BS degree required
- 0-1 year experience
- Must reside in New York Metropolitan Area
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.