The Director of Brand Relationships & Business Development is responsible for managing the brand partnerships of Scentbird’s growing roster of luxury beauty clients, while also bringing new brands into the platform. The Director supports the business development team by recruiting new brands, and also owns the client relationship from the initial onboarding process to promotional planning, to the generation of brand reports and analysis. This individual will ensure aesthetics and guidelines of partner brands are properly reflected in all communication on Scentbird’s beauty discovery platform and social media channels. Collaborating effectively with all stakeholders, both internally and externally, is essential in ensuring a timely and successful execution of brand partner marketing strategies. An entrepreneurial spirit is essential in this high-growth, fast-moving environment.

Requirements

Primary Responsibilities

• Manage an increasing portfolio of brands and products on the Scentbird platform, ensuring client needs and commitments are met in this service-oriented relationship
• Position Scentbird to partners as a vital marketing arm that can help build awareness with subscribers and influencers as well as delivering meaningful consumer data
• In partnership with VP, establish priorities and strategies to achieve desired KPIs and objectives
• Source and onboard beauty brands into the Scentbird platform, considering subscriber base and agreed KPIs
• Present the Scentbird business model and value proposition to prospect new brands
• Oversee onboarding of new brand partners including asset development, marketing plans and social media calendar
• Effectively lead the Brand Relationships group, establishing a positive, pro-active team culture.
• Work closely with Digital Marketing to ensure social media plans are scheduled and executed
• Support the growth and optimization of assortments by category, by identifying and effectively negotiating new products with brand partners

Qualifications/Requirements

• Bachelor’s degree in Business Administration, Marketing or related field
• 10+ years of experience in Marketing, Sales or Account Management
• Beauty industry experience in multiple categories (i.e. fragrance, cosmetics) is mandatory
• Digital marketing experience required
• Strong people management and team leadership skills
• Ability to build and manage relationships to achieve results
• Highly proficient in PowerPoint, Excel and Word