Director of CRM

| Greater NYC Area
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About Lively

An estimated 30-40 million Americans suffer from hearing loss and only 10-15% have treated it. Enter Lively – If you’ve been looking for a well-funded, high-growth company that is also mission-driven, this is it.

Lively is a unique blend of experts in audiology and seasoned internet executives from companies including Amazon, Facebook, FreshDirect, Lyft and 1stdibs who all share the same mission: to democratize, simplify and de-stigmatize the adoption and use of technically advanced hearing aids, empowering more people with hearing loss to hear better. 

About the Role

We are looking for a highly growth-driven email-focused marketer to lead our CRM & Engagement efforts. Leveraging knowledge of automation via email and SMS, the Director of CRM will work cross-functionally with Marketing, Design, Product and Sales to develop and execute the design and management of best-in-class marketing campaigns. This is a very hands-on role focused on both strategy and execution.  This role reports to the Director of Growth & Customer Acquisition.

What You’ll Do

  • Develop and build scalable, automated engagement programs leveraging email; SMS and direct mail
  • Own key metrics around conversions, downstream engagement, deliverability and quality monitoring
  • Work cross-functionally with leaders on product, engineering and analytics to unlock new, more sophisticated strategies for growth.
  • Continuously analyze, scrutinize, and test to drive results including messaging, segmentation and creative testing
  • Ownership of email calendar, testing roadmap and iterative process
  • Own email creative/development pipeline and maintain best practices with email design 

What You’ll Need

  • 4+ years experience in an email-focused D2C marketing role
  • Experience creating and optimizing acquisition campaigns including triggered, personalized and batch communications 
  • Experience with SMS and Direct Mail a plus
  • Proven ability managing projects end-to-end, including analysis and optimization
  • Ability to ideate new and innovative campaigns, while maintaining focus on tactical and granular execution
  • Experience working with creative teams to help guide a conversion focused strategy
  • Deep working knowledge of at least one ESP/automation platform; Klaviyo a plus
  • CAN-SPAM and list hygiene familiarity
  • HTML/CSS and SQL skills a plus!

Perks & benefits

  • Competitive compensation
  • Medical, vision, and dental insurance
  • Employee stock option incentive
  • Monthly pre-tax commuter benefit
  • Paid time off
  • Weekly company lunch 
  • Happy hours


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • React NativeLibraries
    • GraphQLLibraries
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services
    • SketchDesign
    • JIRAManagement
    • SalesforceCRM

An Insider's view of Jabra Hearing

What are some social events your company does?

One of the biggest perks of my job at Jabra Hearing is planning and hosting our virtual events! Examples of some recent events include yoga & meditation, boba tea making, wine tasting, scavenger hunts and trivia. I love seeing everyone come together to learn something new - and have fun doing it!

Sarah

Senior Manager, Talent Acquisition

How do you collaborate with other teams in the company?

I really enjoy working at Jabra Hearing! I get to work with Audiology and Product teams in the realm of delivering the best product our customers can dream of, and with CX and Design teams on refining the experience with our existing customers. Whatever the challenge of the day is, I get to work with ingenious minds towards a solution.

Ruslan

Director of Engineering, Backend

How has your career grown since starting at the company?

I was given an exciting opportunity to pave the way for a new role as Sales Coordinator and was supported by a fantastic team. Within the first few months, I was promoted to Inside Sales Associate. I cannot stress enough how much I love helping people on their journey of shopping for hearing aids and this has grown into an inspiring career!

Dan

Senior Inside Sales Associate

How do you empower your team to be more creative?

Whether via daily chat or weekly team meetings, regular communication gives everyone the opportunity to be heard & have an impact! Our team brings unique ideas based on their different backgrounds & wealth of customer support experience. Collaborating enables us to identify inventive solutions to engage customers on their journey to better hearing.

Lauren

Director of Customer Experience

How do you collaborate with other teams in the company?

Working on organic social strategy and content at Jabra Hearing is extremely cross-functional and requires me to collaborate with many teams. I work closely with our CX team to create content that caters to the customer’s needs, as well as, the design and marketing teams to strategize the best brand aesthetics and to analyze content performance.

DaJa

Social Media Coordinator

What are Jabra Hearing Perks + Benefits

Jabra Hearing Benefits Overview

- Our compensation is competitive and our 401k plan includes a 4% match.

- We offer excellent medical, vision, and dental insurance and contribute generously to it. Adding a new member to your family? We also provide 12-weeks paid parental leave.

- Whether you check out America’s natural treasures or just relax at home, enjoy your paid time off. We encourage time off.

- Jabra Hearing offers a monthly wellness stipend to support you in prioritizing self-care - covering anything from gym memberships and fitness equipment to vitamins and spa visits.

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Remote work program
Diversity
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Home-office stipend for remote employees
Professional Development Benefits
Lunch and learns
Promote from within
Customized development tracks

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