Director of Growth & Retention at Redesign Health

| Greater NYC Area
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Proper is a proud Equal Opportunity Employer – we recruit, train, compensate and promote our team members based on qualifications. We know how important it is not only to include, but to actively seek out a diversity of opinions and voices.

We want to hear from you regardless of your race, religion, national origin, sex, gender identity, sexual orientation, disability, age, veteran status, or any other applicable legally protected characteristics. 

About Proper

Proper is on a mission to improve people’s overall health and happiness by being the trusted expert that brings an integrative and holistic approach to sleep wellness. Our vision is to build a modern sleep wellness business grounded in truth and supported by the best in data, technology, and science. 

About the Role

We are looking for a Director of Growth & Retention to join our recently-launched company. In this position, you will drive the company’s online acquisition strategy, and manage the end to end customer marketing lifecycle and journey. 

You will get the opportunity to create and own a strategy to grow our top of funnel audience and manage our customer retention. This is the perfect role for you if you like experimenting, you are scrappy and excited about building processes from the ground up, and you like to think creatively about new challenges you approach. You’re excited about using data to drive customer acquisition and retention.

  • Growth:
    • Uncover new opportunities to acquire customers efficiently and at scale through digital marketing channels
    • Work closely with our paid channel partners to design testing roadmap to quickly learn and optimize 
    • Provide analytical insight into customer acquisition, behavior, and characteristics to identify acquisition and upgrade prospects to ensure a steady increase in new customers 
    • Develop KPI tracking, data analytics and reporting
  • Retention:
    • Developing overall strategy for driving loyalty outcomes 
    • Building segmentation, A/B testing and cohort analysis (across localization, conversion, cross selling, reactivation, loyalty, targeting)
    • Create an end-to-end customer lifecycle program from the ground up, using trigger-based messaging (email / SMS / etc ) to increase lifetime value / LTV and reduce churn
    • Develop one-time messaging strategies targeted at specific cohorts within the marketing funnel
    • Develop KPI tracking, data analytics and reporting
  • 5 - 7 years of experience in digital retention marketing or performance marketing – experience with high growth direct-to-consumer / CPG companies a plus
  • Experience managing agencies preferred
  • Experience with performance tracking, measurement, attribution
  • A consistent track record of exceeding overall acquisition, engagement and retention goals, with the ability to communicate strategies, successes, and learnings
  • Analytics-savvy and up-to-date on innovative tools, platforms, and resources to develop a data-driven team with the agility to pivot in real-time
  • Experience with Klaviyo or similar B2C email/CRM solutions
  • Expert in performance tracking and measurement tools, fluent in Google Analytics
  • Ability to work with Design and Brand teams
  • NYC-based team, East Coast-based candidates preferred because of time zone, but all welcome to apply

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Technology we use

  • Engineering
    • JavaLanguages
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    • SqlLanguages
    • HTMLLanguages
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    • ReactLibraries
    • PostgreSQLDatabases


Redesign Health, New York, NY 10003

An Insider's view of Redesign Health

What's something quirky about your company?

Every Friday in the office is "Floral Friday." It started out with everybody wearing Hawaiian shirts and has since been rebranded to include any and all festive items of clothing.


Senior Talent Analyst

What are Redesign Health Perks + Benefits

Redesign Health Benefits Overview

- Competitive pay
- Comprehensive health and wellness benefits and perks
- Lunch & Learn sessions hosted by internal and external industry experts featuring topics ranging from “Qualities of a Strong Consumer Brand” to “Combating Unconscious Bias”
Variety of functional, social, and community focused groups and meetups across the Redesign ecosystem and portfolio
- Fully stocked kitchen with plenty of coffee and tea, cold brew and iced tea on tap, a Bevi machine, and a variety of snacks
- Dog friendly office
- Annual learning stipend
- 16 week parental leave

Friends outside of work
Eat lunch together
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training.
Lunch and learns
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