Director, Membership Strategy at Peloton

| Greater NYC Area
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THE ROLE

Peloton's Membership team is responsible for:

  • Ensuring a seamless, on-brand experience throughout the end-to-end Member journey
  • Deploying tailored engagement and retention efforts to drive usage and minimize churn
  • Providing personalized and elevated support for our Members whenever they need assistance

The Director, Membership Strategy reports to the VP, Membership and will focus on the cross-functional aspects of our Connected Fitness Membership business.

RESPONSIBILITIES

The Director, Membership Strategy will work cross-functionally with various stakeholders (Finance, Strategy, Content, Music, Platform, etc.) to understand and manage the Connected Fitness Membership business. Responsibility for the role may include:

  • Continuously evaluating offering and benefits associated with the Peloton Membership in order to provide Members with the most value which will contribute to continued low net churn
  • Partnering with our Strategy team to understand the Connected Fitness membership competitive landscape
  • Running monthly cross-functional Membership Program meetings and quarterly reviews with senior leaders
  • Developing product lifecycle strategy for existing Members and execution in collaboration with the Product and Support teams
  • Working with payers, insurers, and other third parties on unique partnerships to make Peloton and the Membership more affordable via reimbursement programs
  • Working with finance to understand drivers of Subscription Gross Margin and opportunities for improvement

QUALIFICATIONS

  • Minimum of 5-8 years experience in strategy or finance, with a strong preference for experience in a B2C subscription business
  • Strong leadership skills and ability to work independently 
  • Comfort working collaboratively across multiple departments including but not limited to Finance, Content, Music, and Engineering
  • Superior written and oral communication skills; ability to present comfortably
  • Ability to identify, prioritize, and focus on the tasks that drive the most value
  • Ability to work independently to deliver tangible, measurable results
  • Positive attitude and flexibility to adapt quickly as things change

ABOUT PELOTON

Peloton is the largest interactive fitness platform in the world with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Fire TV, Roku, Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries

Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Culture
Eat lunch together
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Promote from within
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