Director, Membership Strategy
THE ROLE
Peloton's Membership team is responsible for:
- Ensuring a seamless, on-brand experience throughout the end-to-end Member journey
- Deploying tailored engagement and retention efforts to drive usage and minimize churn
- Providing personalized and elevated support for our Members whenever they need assistance
The Director, Membership Strategy reports to the VP, Membership and will focus on the cross-functional aspects of our Connected Fitness Membership business.
RESPONSIBILITIES
The Director, Membership Strategy will work cross-functionally with various stakeholders (Finance, Strategy, Content, Music, Platform, etc.) to understand and manage the Connected Fitness Membership business. Responsibility for the role may include:
- Continuously evaluating offering and benefits associated with the Peloton Membership in order to provide Members with the most value which will contribute to continued low net churn
- Partnering with our Strategy team to understand the Connected Fitness membership competitive landscape
- Running monthly cross-functional Membership Program meetings and quarterly reviews with senior leaders
- Developing product lifecycle strategy for existing Members and execution in collaboration with the Product and Support teams
- Working with payers, insurers, and other third parties on unique partnerships to make Peloton and the Membership more affordable via reimbursement programs
- Working with finance to understand drivers of Subscription Gross Margin and opportunities for improvement
QUALIFICATIONS
- Minimum of 5-8 years experience in strategy or finance, with a strong preference for experience in a B2C subscription business
- Strong leadership skills and ability to work independently
- Comfort working collaboratively across multiple departments including but not limited to Finance, Content, Music, and Engineering
- Superior written and oral communication skills; ability to present comfortably
- Ability to identify, prioritize, and focus on the tasks that drive the most value
- Ability to work independently to deliver tangible, measurable results
- Positive attitude and flexibility to adapt quickly as things change
ABOUT PELOTON
Peloton is the largest interactive fitness platform in the world with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Fire TV, Roku, Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.