Director, Research & Insight

| Greater NYC Area
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Summary of Job’s Purpose:

The Director of Research will be responsible for developing thought leadership and proprietary research on the role of quality and brand awareness in mobile, support major RFPs and work closely with the Sales team to conduct ad effectiveness studies across our network. This role will also play a critical role in helping marketers understand campaign performance. The role includes managing relationships with external research vendors and developing accountability solutions for customers.

The Position:

Deliver unique thought-leadership research for the company that can be used to develop deeper insights and client relationships

Participate in client-facing strategy sessions and research presentations to further relationships with largest advertisers 

Leverage syndicated and custom ROI/ad effectiveness research methods to show performance

Collaborate closely with cross-functional teams including Sales, Marketing, and Product to ensure the success of Kargo

Internal research expert to the sales teams, surfacing trends, consumer insights and opportunities from primary research and syndicated sources.

Work with Data team to mine internal data and gain insights that can be used for external thought leadership.

Serve as the research, data and insights expert for the sales teams you support

Identify, investigate, and evaluate new media measurement models, data sources, and research partners.

Seeks out innovative new approaches to address business needs and key business decisions through leveraging current and/or new research methodologies

Work closely with marketing teams to market thought leadership, develop brand positioning, and produce case studies showcasing best practices.

See the big picture and clearly communicate objectives, status, tactics and results to all stakeholders 

Establish solid working relationship with stakeholders and become a close partner with respect to reporting, data and business needs

Participate in industry conferences and provide POVs on key research methodologies and measurement trends in mobile.

Manage research budget and coordinate with business development team efforts

Manage relationships with preferred partnerships with research vendors

Oversee and support coaching, mentoring, and developing of Research Team

The Requirements:

8-10 years relevant work experience in advertising effectiveness and primary custom research 

Direct experience with research services like comScore, Nielsen, Research Now, Millward Brown Digital, eMarketer etc.

BA/BS in a quantitative discipline (e.g. statistics, accounting, economics, business) 

Experience conceiving of, executing and working with Marketing to produce custom research and thought leadership studies

Experience analyzing the ROI of media campaigns and initiatives

Strategic thinker with ability to formulate innovative solutions to complex problems and keep ahead of industry trends

Experience supporting advertising agencies and sales/business development teams with consumer insight initiatives

Exceptional verbal and written communication skills and demonstrable ability to motivate high performing teams

Experience in quantitative and qualitative research methodologies

Excel expert user and ability to extract and manipulate data with a high degree of accuracy

Experience in managing direct reports

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Location

826 Broadway, New York, NY

What are Kargo Perks + Benefits

Culture
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Day off for your birthday
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
President's club
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Highly diverse management team
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Mother's room
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

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