Ro
Ro's mission is to be a patient's first call for all of their healthcare needs.
New York, NY

Director, SEM

| Greater NYC Area
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About Ro
Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics, and pharmacy services nationwide to provide high-quality, affordable healthcare without the need for insurance. Since 2017, Ro has facilitated more than six million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Ro also provides its patient-centric solutions including Workpath, its in-home care API, and Kit, its at-home diagnostic testing service, to other healthcare companies. Visit Ro.co for more information.

Ro was named #2 in Wellness on Fast Company's 2019 list of the World's Most Innovative Companies, listed by Inc. Magazine as a Best Place to Work in 2020 and 2021, and named one of FORTUNE's 2021 Best Workplaces In Health Care.

We are looking for an analytical and results-driven Director, SEM to join our Growth team. Reporting to the Senior Director, Growth, you will be responsible for nurturing and building a best-in-class paid search program at Ro. You will have ownership over a significant 8-figure SEM budget and will have the opportunity to drive new business growth across our different business units and care verticals.

Who are you? You are a technical Growth leader who is excited about driving new user acquisition through SEM, PLAs, GDN, etc. in a highly dynamic and complex environment (telehealth). You are flexible and can embrace ambiguity to navigate the intricate pharmaceutical advertising policy landscape and work with Marketing, Clinical, and Legal partners to devise creative solutions for difficult problems. You are equally excited about the “work” as you are about building and mentoring a team of world-class UA operators.

What You’ll Do:

  • Oversee the entirety of our SEM program, inclusive of Paid Search, Google Shopping, GDN, and YouTube, managing a substantial budget against growth and efficiency goals
  • Provide thought leadership to a team of seasoned SEM operators, mentoring and growing the team as needed to hit aggressive growth targets
  • Partner with product, engineering, and analytics teams to build, test, and optimize SEM-oriented user experiences on our websites and in our e-commerce flows
  • Collaborate with functional leaders and finance team to align on budgets and financial targets for each business unit
  • Lead marketing analytics and attribution projects to better understand the longer-term business impact of different SEM campaigns and tactics
  • Drive forward key relationships with marketing, clinical, and legal partners to create effective SEM ads and landing pages
  • Own relationships with technology providers, agencies, and service providers that support our SEM program 
  • Partner with data science and analytics to run structured incrementally tests, pressure testing branded search, YouTube, etc.
  • Collaborate with growth and care vertical leaders on discount strategy and testing, ensuring promo tactics utilized within our SEM program are accretive to the business

What You’ll Bring to the Team:

  • 10+ years experience with at least 7+ years of SEM experience in an evolving, competitive industry, such as e-commerce, OTAs/travel, fintech, etc.
  • Subject matter expertise across the full suite of Google/Bing platforms: paid search, PLAs, GDN, YouTube, etc.
  • Proven track record of delivering outsized business impact through aggressive SEM campaign optimization
  • Excellent analytical and technical skills, with a bias towards technical SEM, feed management, etc.
  • Prior experience building technical marketing products is a major plus.
  • Strong people management skills with a track record of building and managing a best-in-class acquisition/growth team
  • Ability to communicate complex/nuanced information to business and technical audiences alike
  • Insatiable eagerness to learn and push what we’re doing, across campaign management/optimization, data analytics, and our product experience

Bonus Points:

  • Growth product background with an emphasis on testing and building ad products
  • Prior experience operating in a heavily regulated environment, such as healthcare, law, or finance

Benefits + Perks:

  • Full medical, dental, and vision insurance + OneMedical membership
  • Healthcare and Dependent Care FSA
  • 401(k) with company match
  • Flexible PTO
  • Wellbeing + Learning & Growth reimbursements
  • Paid parental leave + Fertility benefits
  • Pet insurance
  • Student loan refinancing
  • Virtual resources for mindfulness, counseling, fitness, and physical therapy

At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal opportunity employer, we are committed to building an inclusive environment where you can be you.

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Where we are

Our office is open to fully vaccinated employees, but Ro'ers are encouraged to work from wherever they are most comfortable and/or productive.

Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • LookerLanguages
    • ReactLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases
    • AsanaManagement
    • JIRAManagement
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What are Ro Perks + Benefits

Ro Benefits Overview

Ro provides holistic employee benefits that allow Ro’ers to live their best lives and do their best work. Ro is focused on creating a supportive, equitable, and enjoyable experience for employees from its onboarding programs, to performance and compensation practices, to parental leave policies, health benefits offerings and beyond.

Culture
Volunteer in local community
Ro offers employees two paid volunteer days per year of the employee’s choice.
Partners with Nonprofits
Ro is a partner of Planned Parenthood, NY Fund for Public Health, and All Star Codes. Regularly scheduled events at Ro also often partner or offer donations to local and national organizations.
Friends outside of work
Eat lunch together
Intracompany committees
Ro has a Diversity, Equity, and Inclusion (DEI) Council made up of employees and leadership from across the company.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Ro hosts recurring diversity, equity and inclusion trainings for its employees and providers delivering care on its telehealth platform.
Mean gender pay gap below 10%
Diversity Employee Resource Groups
​​Ro supports and funds Employee Resource Groups, including: Asians of Ro, Black at Ro, LatinX at Ro, WoRo, and Ro Pride to foster inclusion and allyship within Ro and the external community.
Hiring Practices that Promote Diversity
Ro has designed and implemented a DEI hiring plan, with a special focus on the rapidly growing tech and engineering teams.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Ro provides the options for full time employees to elect Healthcare and/or Dependent-care Flexible Spending Accounts.
Disability Insurance
Full time employees receive Short Term Disability and Long Term Disability coverage.
Dental Benefits
Ro offers two dental plan options, which both include the flexibility to see any dentist or specialist In or Out-of-Network.
Vision Benefits
Ro offers a vision plan with flexibility to see any optometrist or specialist In or Out-of-Network.
Health Insurance Benefits
Ro offers three medical plan options for employees to choose from upon hire, as well as fertility benefits through Carrot as well as a free One Medical Membership.
Life Insurance
Full time employees receive Life Insurance at no cost, designed to provide protection for the employee and their family.
Pet Insurance
Wellness Programs
Ro’s benefits program offers full subscriptions to mental health support platforms Headspace and Ginger as well as virtual fitness and physical therapy apps, Aaptiv and Physera.
Team workouts
Ro offers weekly meditation, yoga, and fitness classes to employees, as well as regular health challenges where employees can support and motivate one another towards health related goals.
Mental Health Benefits
Ro offers full subscriptions to Headspace and Ginger. Ro has also partnered with Modern Health to provide mental wellness support options such as counseling, therapy, and community sessions.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Ro’s 401(K) program includes a generous match of 100% match up to 4% contribution rate.
Company Equity
Match charitable contributions
Ro’s Donation Matching Program matches 100% of donations made by Ro’ers to eligible non-profits to encourage and further support Ro'ers making charitable donations to the causes they care most abo
Child Care & Parental Leave Benefits
Generous Parental Leave
Ro provides full-time employees with 16-weeks of 100% paid parental leave surrounding the arrival of an employee’s newborn or newly adopted child.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Ro also offers a $20,000 lifetime maximum stipend through Carrot which can be used towards fertility, adoption or surrogacy services.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Fitness Subsidies
Ro offers a monthly Wellness stipend for employees which can be used towards the fitness activity of their choice.
Home Office Stipend for Remote Employees
To support Ro’ers working remotely, Ro initiated a yearly flexible remote work stipend of $500 which can be used toward whatever an employee needs to support their wellbeing or remote work set up.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Ro regularly hosts workshops and training sessions, bringing in outside experts to speak on topics of healthcare, equity, and the workplace.
Promote from within
Continuing Education stipend
Ro offers a $200 learning and development stipend for Ro’ers to pursue their personal and professional interests.

Additional Perks + Benefits

Ro is always listening to its employees to learn how to best improve or expand on its benefits programs, company practices, professional development, and community initiatives. Employee feedback has shaped many of the benefits, such the company’s remote work policies, wellbeing perks and CSR program.

An Insider's view of Ro

What are some social events your company does?

We felt passionately about launching the Rockathon in a year when our team has gone completely remote. Ro has continued to hire aggressively throughout this year, so the Rockathon created a place for team members to bond. These types of events are so important to encouraging trust and communication across our teams well beyond the initial program.

Jillian Stein

Product Manager

What does your typical day look like?

My day involves a lot of interactions with different teams to communicate and align on the ‘why’ behind the decisions we make as well as leading the work of the product design team — it’s full of constant decision making and communication throughout the day.

Pacssu Park

VP of Product Design

How has your career grown since starting at the company?

One of the biggest perks about being in a start-up is that you get to wear a lot of different hats and try a lot of different parts of the business that you normally don't get to put your hands on. Operations was a sticking point for me and as my responsibility grew, I moved from Pharmacy to work on the more supply chain aspects of Ro's business.

Collin Lafeyette

Senior Director of Operations

What is your vision for the company?

Ultimately, we aspire to be your first call — to either handle everything you need from beginning to end or to guide you throughout your journey when you’re better served by others. We see a world in which patients are in complete control of their care. A world in which physicians, nurses, and pharmacists are empowered, not replaced by technology.

SRZ

Founders

What are some things you learned at the company?

During my fellowship with Ro, I learned when to seek help from others. At first, I spent a lot of time trying to unblock myself before asking for help. But at Ro I was able to be comfortable and provide the right context when getting help from someone, and in general it made me feel like a better teammate and engineer.

Nicky Valdecanas

Engineering Fellow (Summer '21)

Jobs at Ro
12

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Finance
Data + Analytics
Dev + Engineer
Marketing
Operations
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Senior Manager, Security Engineering

Ro
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+52
As Ro reaches its hyper growth stage, we are looking for a Senior Security leader who will continue to build Ro's Security Team(s) and continue to scale Ro’s systems and operations. Partnering closely with our Chief Information Security Officer and Director of Security Engineering, this role will have purview across information technologies supporting all of Ro’s team and day to day operations. You will work closely with Engineering and people leaders across all departments, provide technical guidance, drive strategic initiatives, and coach, mentor, and develop the current members of the Security & IT team.

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As a Data Analyst, Product you will guide a product squad’s strategy and roadmap. This means everything from leading strategic analyses to inform decision-making and prioritization, to measuring product feature performance, to building out data availability and BI solutions, to brainstorming approaches to unstructured problems. You are analytical and technical, and you can communicate excellently with non-technical and technical stakeholders alike. You thrive in a startup setting, where every day is different and the problems that you’re tackling often don’t have established solutions. You are exceptionally thorough. You have a bias for action, and you love leveraging data to help our members become a healthier version of themselves.

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Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics, and pharmacy services nationwide to provide high-quality, affordable healthcare without the need for insurance. Since 2017, Ro has facilitated more than six million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Ro also provides its patient-centric solutions including Workpath, its in-home care API, and Kit, its at-home diagnostic testing service, to other healthcare companies. Visit Ro.co for more information.

Senior Director, Corporate Strategy

Ro
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About Ro Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics,

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Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics, and pharmacy services nationwide to provide high-quality, affordable healthcare without the need for insurance. Since 2017, Ro has facilitated more than six million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Ro also provides its patient-centric solutions including Workpath, its in-home care API, and Kit, its at-home diagnostic testing service, to other healthcare companies. Visit Ro.co for more information.

Director, Corporate Development

Ro
Greater NYC Area
5 days ago
+52
About Ro Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics,

Pharmacy Technician - New York, NY

Ro
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6 days ago
+52
About Ro Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics,

Growth Manager, SEM

Ro
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1 week ago
+52
About Ro Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics,

Senior Accountant

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1 week ago
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We’re looking for a Senior Accountant to join our rapidly growing finance team. We are looking for someone who can have autonomy in their work but also contribute to team efforts. This position will be exposed to day to day accounting operations like AP and cash management, but will also collaborate cross-functionally and with external partners on larger ad hoc projects.

Director, SEM

Ro
Greater NYC Area
1 week ago
+52
We are looking for an analytical and results-driven Director, SEM to join our Growth team. Reporting to the Senior Director, Growth, you will be responsible for nurturing and building a best-in-class paid search program at Ro. You will have ownership over a significant 8-figure SEM budget and will have the opportunity to drive new business growth across our different business units and care verticals.

Senior Manager, People Analytics

Ro
Greater NYC Area
1 week ago
+52
About Ro Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics,

Senior Manager, Security Engineering (Remote)

Ro
Greater NYC Area
1 week ago
+52
About Ro Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics,