DTC Director (Flamingo)

| Greater NYC Area

The Flamingo DTC Director will lead a team that is responsible for developing and executing on our eCommerce and digital strategy. You will be responsible for growth marketing (acquisition and retention), digital customer experience, and roadmap setting. You will scale our online business and ensure that the experience customers have with our digital touchpoint ladder up to our overarching brand goals. You will improve process and collaborate across groups on major brand initiatives and provide coaching and professional growth to your team. You will report to the Senior Director of Flamingo Business Operations.

What you will accomplish:

  • Develop Flamingo’s DTC strategy and customer facing experience (acquisition, web, retention)
  • Own growth marketing by developing and scaling channels quickly and efficiently to drive acquisition
  • Guide digital product initiatives by setting a clear roadmap and executing in a customer centric way
  • Optimize channel growth as customers are acquired and LTVs become clear
  • Produce analysis, insights and visibility on performance (be willing to roll up their sleeves and do some of the work themselves)
  • Build various overarching models that ensure we’re running a tight business (LTV and attribution)
  • Manage a team of channel managers (digital and offline) as well as digital product
  • Partner across the broader Flamingo and Harry’s Inc. organization to drive cross functional initiatives that improve DTC experience (e.g. holiday, partnerships, in box opportunities)
  • Play an active role as a leader within the Flamingo leadership team

This should describe you:

  • A natural interest in identifying consumer needs & track record building best in class, customer first experiences
  • Proven marketer who understands and has worked across the full DTC marketing funnel
  • ~10 years of experience in eCommerce, with a deep focus on acquisition at some point in career
  • 360 brand thinker who appreciates and invests in the entire process, from making a physical product to marketing to merchandising to driving loyalty
  • Highly analytical, structured thinker who is able to glean clear, salient ideas from complex information and very clearly communicate them to a diverse set of stakeholders in a way they will understand
  • Detail-oriented and organized thinker. Someone who is excited by helping develop structure around something new.
  • A highly organized “doer” with an exceptional ability to multitask, who will take initiative and execute
  • Passion for working collaboratively and cross-functionally with other teams
  • Experience working with in house digital product and engineering teams
  • No task too small mentality, willing to roll up sleeves and get things done
  • General awesomeness and a sense of humor

About Flamingo

 We started Flamingo because we thought it was time we got some honestly good products for our body care routines. (And because we're all hairy in places.)

We're the first label born out of Harry’s Labs, the innovation arm of Harry's Inc. Since Harry's launched in 2013, over a million women have used and loved the products. To a collective of women on the Harry's team, it became clear that we could create Harry's-quality product designed for the ways women were actually using them — like on their legs, underarms, bikini lines and toes.

We’ve talked to thousands of women to truly understand their hair removal needs. With this knowledge we’ve designed every single aspect of the experience, from razors to wax kits. Every role at Flamingo is dedicated to making the hair removal process a little more enjoyable.

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • BrazeEmail

Location

West SoHo is cool without being pretentious, convenient and accessible, and nowhere near Times Square!

An Insider's view of Harry's

What are some social events your company does?

Inspired by the Winter Olympics, we're currently holding our own Harry's Olympics. It's completely ridiculous and incredibly fun! We also have happy hours, breakfasts, lunch and learns, and team offsites. I love joining smaller groups that connect me with people I don't work with everyday.

Maia

Senior Associate, Creative Projects

What kinds of technical challenges do you and your team face?

As Harry's expands beyond razors, we are focused on building a platform that can support multiple brands, which is transforming our technical infrastructure. We're also collaborating with our data analytics team to better understand our customers, both present and future, and serve personalized and curated experiences to them.

Natalie

Software Engineer

How do you make yourself accessible to the rest of the team?

Besides working in an open office (where I’m quite literally always accessible), each week my co-founder & I speak at our all-hands meeting, allowing us to openly share what’s on our minds. We host Q&As, Fireside Chats, Lunch N’ Learns, & I co-sponsor our Women’s Employee Resource Group, where I work with folks at all levels within the company.

Andy

CEO

What are Harry's Perks + Benefits

Harry's Benefits Overview

At Harry's we're committed to providing our team with a benefits package that enhances the well-being of our employees and their family, both now and in the future. Everyone has different needs, but we are happy to have benefits such as medical, dental, vision, FSA, as well as a 401K, access to Eden Health, and a quarterly wellness reimbursement. That's not to mention our bountiful snacks and catered lunch and breakfast once a week.

Culture
Volunteer in local community
We participate in local events such as charitable races and local school events!
Partners with Nonprofits
Some of our partners include: Headstrong, which provides mental health care for military veterans and their families; Stop Soldier Suicide; CALM, and City Year.
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Our management team is a representation of our staff! We have a VP and C-Suite that is comprised of 50% women, and have hired from underrepresented communities throughout the leadership group.
Unconscious bias training
We partner with Paradigm to deliver yearly unconscious bias training, and supplement with the People team's own efforts.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSAs are designed to stretch your dollars farther. These accounts trim off as much as 30% from your health care or dependent care costs because the money you put into an FSA comes out pre-tax.
Disability Insurance
Harry's automatically provides a certain level of coverage for you, plus you have the option to purchase additional insurance for yourself and your dependents.
Dental Benefits
We have two plans, one Standard and one Enhanced, with both plans covering preventative care at no cost.
Vision Benefits
Our vision plan has Warby Parker as an in network provider!
Health Insurance Benefits
We have three health plans based on your needs with varying deductibles, and no-to-moderate premium costs.
Life Insurance
Wellness Programs
We offer a variety of benefits - access to Eden Health, a Wellness Reimbursement Program, and a new fitness reimbursement program through our new medical provider.
Retirement & Stock Options Benefits
401(K) Matching
Harry's provides our 401K through Betterment. We match 2% of contributions up to 4% of an employee's annual salary.
Company Equity
Every employee is offered a standard welcome grant of equity based on their level, with vesting over a 4 year period. Additionally, we have annual continuation grant bonus programs!
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 16 weeks of paid leave for all new parents, which applies to birth, adoption, and all paths to parenthood.
Vacation & Time Off Benefits
Generous PTO
"My Time" - a flexible time-off policy that includes vacation, sick, and personal time.
Paid Volunteer Time
You have the opportunity to volunteer up to five full days per year. We also set aside 1% of sales to go back to charitable organizations and causes.
Sabbatical
A four-week, fully paid sabbatical after five years at Harry's. Unplug, unwind, and come back refreshed and ready to tackle the next big challenge.
Paid Holidays
10 company-paid holidays per year.
Perks & Discounts
Casual Dress
Our casual dress code includes jeans, our comfy Harry's hoodies, and no judgement every day of the week. Dress up, dress down, feel comfortable.
Commuter Benefits
We offer pre-tax commuter benefits through WageWorks.
Company Outings
Harry's has an annual company-wide offsite, holiday party, and other celebrations based on our big milestones!
Stocked Kitchen
Other snacks and drinks are provided, not to mention cold brew on tap.
Some Meals Provided
We provide catered breakfast every Wednesday before our company-wide Team Meeting, and catered lunch every Thursday.
Happy Hours
Join the #happyhours slack channel to plan the next casual outing!
Fitness Subsidies
We give $150 a quarter towards health and wellness.
Professional Development Benefits
Lunch and learns
Our CEO's Jeff and Andy host quarterly AMAs during lunch! In addition, other teams will share out what they're working on as various share-outs, beer & learns, and lunch & learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We have an incredible L&D program that allows you to use a yearly stipend for continuing education or other L&D-related expenses.

Additional Perks + Benefits

The best thing about Harry's is we're constantly improving based on employee feedback. Our employee engagement survey, plus consistent feedback loops with our employees means that every year we are getting better and better. In 2019 we implemented a 401k match, more transparent People processes, an L&D stipend, and much more!

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