Events Coordinator at Bluecore
In the minute it takes you to read this job description, Bluecore has launched over 100,000 individually personalized marketing campaigns for our retail e-commerce customers!
We are looking for an experienced and passionate Events Coordinator to plan and coordinate events and special projects on the Marketing team. In collaboration with the Senior Events Marketing Manager and the Marketing team, the Events Coordinator will own and manage logistics for all virtual and in-person events which include trade shows, conferences, roadshows, intimate dinners, webinars, virtual roundtables, and the next evolution of the Bluecore Summit, our annual flagship event.
In addition to event planning and coordination, this person will be involved in marketing projects that will give them the opportunity to learn and gain exposure to account based marketing, B2B public relations, demand generation, and content marketing. Our ideal candidate has extensive experience managing end to end event experiences (vendor management, travel, AV, budget, staffing, etc). This person must also be well-organized with a strong attention to detail and enthusiasm for organizing memorable events.
Responsibilities
- Manage logistical timelines for 30+ virtual and in-person events per year
- Vendor management across all events for swag, printing, travel, accommodations, audio visual, food & beverage, trade show booths, direct mail pieces
- Manage landing page creation and updates in Splash
- Manage virtual event creation and execution in Hopin
- Onsite support for specific events
- Work with Demand Generation & Sr. Events Manager to manage promotional calendar & messaging
- Work with Design to create promotional materials, finalize slide decks, print materials etc.
- Coordinate Salesforce data entry for all attendee lists
- Coordinate orders of marketing swag and print materials and manage inventory levels in Reachdesk
- Book travel and accommodations for internal team, speakers, VIPs
- Assist in budget and forecast tracking for all events
- Manage corporate credit card reconciliation monthly
- Work with Finance team to track and chase vendor payments to ensure bills are paid on-time
- Own and optimize Bluecore events homepage + individual event pages
- Vendor management
Requirements
- Bachelor’s Degree
- 2+ years experience planning complex corporate events
- Experience with virtual events
- Willingness to travel to events up to 2-3 times per quarter
- Willingness to learn and be involved in other B2B marketing functions such as Public Relations, Demand Generation, Content Marketing
- Proficiency in Splash, Hopin, Reachdesk, Salesforce, Marketo a plus
About Us:
Bluecore is a multi-channel personalization platform that gives retailers a competitive advantage in a digital-first world. Unlike systems built for mass marketing and a physical-first world, Bluecore unifies shopper and product data in a single platform, and using AI/ML, activates welcomed personal experiences at the speed and scale of digital. Through Bluecore’s dynamic shopper and product matching, brands can personalize 100% of communications delivered to consumers through their shopping experiences, anywhere.
This comes to life in three core product lines:
- Bluecore Communicate™ a modern email service provider (ESP) + SMS
- Bluecore Site™ an onsite personalization product
- Bluecore Advertise™ a paid media product
Bluecore is credited with increasing lifetime value of shoppers and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora and Bass Pro Shops. We have been recognized as one of the Best Places to Work by Fortune, Crain's, Forbes and BuiltIn as well as ranked on the Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.
