GM, Thought Leadership at The Trade Desk

| Greater NYC Area
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The GM of Thought Leadership’s role is to drive its industry education and thought leadership, content publishing, and TTD’s research agenda. This senior marketer would lead a team that plans and executes all thought leadership projects including industry reports, whitepapers, and educational or seasonal microsites. This leader would work in concert with the global brand leadership to build strategies and tactics that support global launches and programs. The leader and team would work toward setting and defining audience and engagement metrics, and improving results.
This leader will manage a team of 2-3 professionals and work with other key resources globally to drive programs.


Set a thought leadership strategy for the company that aligns with the global marketing goals and the objectives and programs for the brand.
Develop content in all formats including thought leadership papers, blogs, research reports, microsites, social media, etc. Work with the account team and creative teams to help shape the design, video production, web development, and other resources to execute the plan.

Support development of educational and company PowerPoint presentations and other materials.
Oversee development of proprietary data driven industry reports that add value to industry conversation. 

Oversee data driven thought pieces and analytics that fuel public relations strategies. Work hand in hand with PR leadership to conceive thought leadership and amplify content.
Manage content development for third party partnerships such as Forrester, Gartner, etc. working in concert with marketing partners.
Support global thought leadership agenda working with teams in NY, APAC and EMEA to share knowledge, develop and produce content.

Build a world class team of professionals to create, measure and amplify thought leadership content. Work in conjunction with account and design team to publish content.

Collaborate closely with sales and business development teams to generate and craft client cases and content.

Engage closely with product marketing to identify key messages, USPS and RTBs and integrate product into macro messaging.

Work closely with general marketing, social and other teams to plan integrated campaigns to maximize content reach and engagement across audiences.


We are looking for a strategic thinker and experienced thought leadership expert with 12+ years of experience in a combination of Content Strategy, Content Marketing, Industry Research/Analytics/ Reporting, PR/Journalism, and Customer Engagement Planning.

Proven experience planning, executing and amplifying content across different audiences to drive response and engagement.

Proven ability to plan and define research programs and interpret data to craft compelling brand stories.

Strong knowledge/understanding of how brands and agencies operate.

Broad geographic experience across NA, APAC, EMEA and/or working across global teams and markets, a plus.

Highly collaborative and able to work in a fast growth, entrepreneurial environment.
Mix of left/ right brain—able to drive creative ideas/ solutions and analytical content.
Substantial experience managing and developing teams.
BA/BS required
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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Technology we use

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Our NY office is sandwiched between Flatiron and K-Town, close to lots of great restaurants.

An Insider's view of The Trade Desk

How do you collaborate with other teams in the company?

Our most recent Connected TV (CTV) launch was exciting because CTV is a big industry game changer. A lot of people from the London office worked on the project, so I know about the problems we had to solve in order to get us to the point where we could push it live. I’m excited to see how well it takes off.


Software Engineer

What makes someone successful on your team?

Unrelenting curiosity. When you’re given a problem or task, you’re so curious that you become obsessive about solving it. I always know that I’ve found great engineers when they refuse to let go of a problem I’ve given them until they figure it out. This quality proves especially useful for a lot of the problems we work on.


Senior Software Engineer

How do you make yourself accessible to the rest of the team?

During the Engineering Palooza event three years ago, a group of 25 engineers, spent a week in Boulder just brainstorming ideas and talking about our next-gen infrastructure. The sheer brain power in that room was absolutely amazing! Since then, the team has grown, ideas have expanded, and we’re tackling more complex problems than ever before.


Principal Lead Software Engineer

What's the biggest problem your team is solving?

Those moments usually involve us looking at vast volumes of data to answer a question or inform a decision. A few examples are investigating how a client uses a certain feature, so we can build a new one to increase efficiency, or helping partners write an attribution model or build a custom report, so they can gain new insights from their data.


Solutions Architect

What are The Trade Desk Perks + Benefits

The Trade Desk Benefits Overview

At The Trade Desk we think what you do outside the office is just as important as what you do inside the office, which is why we offer a range of benefits to help our employees lead a healthy and balanced life. We offer competitive benefits ranging from parental leave to savings and investments plan that help you plan for the future. We have offices around the world and they all have something that makes them unique, whether there's a fridge stocked with local craft beer, or daily ping pong tournaments, there's always something fun happening at our TTD offices.

Friends outside of work
Eat lunch together
Open door policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement

Additional Perks + Benefits

Competitive Salary. Flexible Hours. Meaningful Stock Options. Full health, dental, and vision coverage. Awesome office location with fully stocked fridge, gourmet local coffee, games and breakfast & lunch 2X per week.

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