Head of Marketing - Fern Health

| Greater NYC Area
BCG Digital Ventures, with our corporate partner have recently launched Fern Health. Fern Health is a fully funded concierge service to help patients navigate care for pain management. These concierges will be aided by analytics and use engage with patients via digital channels. With funding already in place, this startup will capture part of the 100 billion dollar back pain market through personalized programs, navigation, and treatment options.
 
POSITION SUMMARY
We are looking for an exceptional Head of Marketing who is passionate about building and launching new businesses, products and services and to join the executive leadership team and drive the vision and definition for marketing, brand and services vision

Responsibilities

  • Using data and research to help drive marketing and services decisions decisions that align with the overall company strategy
  • Manage a team of care managers (up to 5-10)/marketers/project managers to deliver outstanding services and customer experiences
  • Create end-to-end marketing and consumer facing strategies incorporating our values, patient needs, clinical guidelines and compliance requirements that result in a differentiated offering and allows our customers and our organization to create and sustain value
  • Gain and share insights with product and others through an understanding of care manager/customer journeys
  • Work in partnership with cross-functional teams to develop the product and service
  • Develop and test product activation and engagement strategies
  • Influence direction and drive action across teams at all levels to deliver quality solutions 

Desired Experience

  • 7+ years of Marketing experience
  • 3+ years of people management experience
  • Start-up leadership experience (3+ years building & managing teams)
  • Experience in launching new businesses or services from inception to launch
  • Entrepreneurial spirit and ability to adapt to changing priorities in a fast paced environment
  • Digital marketing knowledge and experience preferred

ABOUT BCGDV:
BCG Digital Ventures is an ever-growing global team of entrepreneurs, designers, engineers, product experts and investors. We invent, build and launch startups with the world’s most influential companies. The business ventures we create build strategic advantages for the most important global companies enabling them to own the next horizon of innovation.
Interested applicants may apply through the careers section of the website at BCGDV.com. Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
 
BCG DIGITAL VENTURES IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, AGE, RELIGION, SEX, NATIONAL ORIGIN, DISABILITY, PROTECTED VETERAN STATUS, OR ANY OTHER CHARACTERISTIC PROTECTED UNDER FEDERAL, STATE OR LOCAL LAW.

Responsibilities

  • Using data and research to help drive marketing and services decisions decisions that align with the overall company strategy
  • Manage a team of care managers (up to 5-10)/marketers/project managers to deliver outstanding services and customer experiences
  • Create end-to-end marketing and consumer facing strategies incorporating our values, patient needs, clinical guidelines and compliance requirements that result in a differentiated offering and allows our customers and our organization to create and sustain value
  • Gain and share insights with product and others through an understanding of care manager/customer journeys
  • Work in partnership with cross-functional teams to develop the product and service
  • Develop and test product activation and engagement strategies
  • Influence direction and drive action across teams at all levels to deliver quality solutions 

Desired Experience

  • 7+ years of Marketing experience
  • 3+ years of people management experience
  • Start-up leadership experience (3+ years building & managing teams)
  • Experience in launching new businesses or services from inception to launch
  • Entrepreneurial spirit and ability to adapt to changing priorities in a fast paced environment
  • Digital marketing knowledge and experience preferred

ABOUT BCGDV:
BCG Digital Ventures is an ever-growing global team of entrepreneurs, designers, engineers, product experts and investors. We invent, build and launch startups with the world’s most influential companies. The business ventures we create build strategic advantages for the most important global companies enabling them to own the next horizon of innovation.
Interested applicants may apply through the careers section of the website at BCGDV.com. Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
 
BCG DIGITAL VENTURES IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, AGE, RELIGION, SEX, NATIONAL ORIGIN, DISABILITY, PROTECTED VETERAN STATUS, OR ANY OTHER CHARACTERISTIC PROTECTED UNDER FEDERAL, STATE OR LOCAL LAW.

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Location

10 Hudson Yards, 46th FL , New York, NY 10019

An Insider's view of BCG Digital Ventures

What’s the vibe like in the office?

DV New York is a tossed salad of disrupters, entrepreneurs, and innovators, all of whom are experts in their field. It's been a one-of-a-kind experience to be constantly expanding my perspective from working with peers who are so passionate about their trade, and also be able to teach others about my own subject matter expertise.

Ran

Growth Architect

What are BCG Digital Ventures Perks + Benefits

BCG Digital Ventures Benefits Overview

Employee well-being = Priority #1

Nothing matters more to us than the success and well-being of our employees. That is why we pair our comprehensive and competitive benefit options with a broad range of localized incentives and advantages that come with life at DV.

We’re focused on creating tools and resources that will help you live a healthy and balanced life, and our generous regional benefits encourage you to spend time with the people and hobbies that inspire you the most.

We want you to plan your life’s journey with us and engage in creative learning opportunities at global scale. Venture with us today, and you’ll enjoy all of the benefits DV has to offer.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
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Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
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